Instagram Influencers
Discussion
Just wondering if anyone utilises 'influencers' on instagram?
I'm interested in the workings and what sort of sums are involved, obviously it varies from person to person, but wondered if anyone has had any success and what sort of payback they get from users with X number of followers?
I've seen a lot with "use my discount code for 10% off NAME10" which they obviously get a cut of the transaction should people buy using their code.
But there are others I see with huge amounts of followers just mentioning brand names without any real ability to track back. Yes, sure they get the products for free, but there must be some remuneration involved also?
Do people offer a salary to some influencers in return for say a post a week or something? Or are they paid per post as and when?
Interested to hear anyones experiences with regards to this.
I'm interested in the workings and what sort of sums are involved, obviously it varies from person to person, but wondered if anyone has had any success and what sort of payback they get from users with X number of followers?
I've seen a lot with "use my discount code for 10% off NAME10" which they obviously get a cut of the transaction should people buy using their code.
But there are others I see with huge amounts of followers just mentioning brand names without any real ability to track back. Yes, sure they get the products for free, but there must be some remuneration involved also?
Do people offer a salary to some influencers in return for say a post a week or something? Or are they paid per post as and when?
Interested to hear anyones experiences with regards to this.
We've used a few - they're a good source of traffic / conversions in our field (ladies jewellery). We've worked with people from Pro Wrestlers (WWE ladies) to Youtubers. We've found that if you can find 'upcoming' bloggers / influencers we can really build an affinity with them and vice vera which benefits us long term.
For instance we contacted two ladies who started out small before hitting the WWE and went on to be champions (most exposure for them) - as we had been working with them since they were very low profile they continue to promote our brand today, despite them having millions of followers and probably more lucrative offers. The same goes with bloggers / youtubers - we try and find them before they 'go big'. 90% of them stay pretty loyal to our brand (in terms of promoting us and doing a damn good job of it) and will do a great job of promoting us for just items being shipped to them (minimal cost to us for the exposure) and we end up with good results.
On the flip side we've paid for promotions from large 'famous' for a lack of better term and was really disappointed with the results. They don't give a sh*t about your brand and the results of the promo are of no concern to them. My advice would be to find smaller blogs / influences with potential and continue to grow your relationship with them over time. When they make it big you'll also reap the rewards for minimal outlay in most cases.
For instance we contacted two ladies who started out small before hitting the WWE and went on to be champions (most exposure for them) - as we had been working with them since they were very low profile they continue to promote our brand today, despite them having millions of followers and probably more lucrative offers. The same goes with bloggers / youtubers - we try and find them before they 'go big'. 90% of them stay pretty loyal to our brand (in terms of promoting us and doing a damn good job of it) and will do a great job of promoting us for just items being shipped to them (minimal cost to us for the exposure) and we end up with good results.
On the flip side we've paid for promotions from large 'famous' for a lack of better term and was really disappointed with the results. They don't give a sh*t about your brand and the results of the promo are of no concern to them. My advice would be to find smaller blogs / influences with potential and continue to grow your relationship with them over time. When they make it big you'll also reap the rewards for minimal outlay in most cases.
ReaderScars said:
Slighty off-topic, but have you thought of harnessing twitter? Seems like it can be a powerful business tool, epsecially when you use it in conjunction with something like Crowdfire.
We find twitter generates the least amount of leads. Research also suggests that purchases driven from twitter typically are of lower average value than other social media platforms. We use it more as a customer support / give away tool. Don't take the follower count as important (we help them fake it every day) take a look at the engagement with fans etc. If you have a product which they will likely use then try avoid going in via the normal agency (normally their pal who thinks they can earn a quick buck) and reach out direct. Once you are in the DMs most of them will do a deal on the fly for some free stuff in return for ... promo.
The key is to remember they are normal people and what you see on the outside is far from reality. We are doing one right now with someone who is in a soap and has a huge social presence and we pay her £50 worth of product direct rather than her agents £600 per post rubbish.
The key is to remember they are normal people and what you see on the outside is far from reality. We are doing one right now with someone who is in a soap and has a huge social presence and we pay her £50 worth of product direct rather than her agents £600 per post rubbish.
My colleague matched Oleg Cricket with Circulr - not one I would have immediately thought of but in early days it's paying for itself.
The main reality agency for Towie etc is in Liverpool and the collaboration of Miss Pap and Megan McKenna has made both of them extremely rich - just look at the website to see how integral Megan is now.
You need luck or budget with these guys though, how 1m followers equates to no orders at all I'm some cases blows my mind.
The main reality agency for Towie etc is in Liverpool and the collaboration of Miss Pap and Megan McKenna has made both of them extremely rich - just look at the website to see how integral Megan is now.
You need luck or budget with these guys though, how 1m followers equates to no orders at all I'm some cases blows my mind.
Gassing Station | Business | Top of Page | What's New | My Stuff