Petrol Pump & Roadside Advertising

[DSLiverpool]

Part of our "plan for world domination" is a bit of OTT marketing, I quite fancy petrol pump advertising in a high net worth area with decent quality people filling up the S class etc (a typical PH village) - has anyone tried it ? they want £300 a station a month.

Also those little signs by the side of the road at junctions - £1200 a year, quite tempting and I KNOW they have been used to wind people up ie knowing the owner of your main competitors route to work and popping a sign stating your the best chimney sweep in the area on it.

Any tales of OTT marketing genius ?

[ModernAndy]

How do advertising contracts on the petrol pumps work? Is it a basic subscription service over a period of time or is there more to it?

[Bristol spark]

I think the only thing i have ever seen advertied on a pump, is the advert advertising its own space.........

[DSLiverpool]

They want 3 months commitment per site but I think one site is "ok" - high traffic sites cost more than £300 and yes its untried probably crap but if we got one job from it its covered many many times over, same with roadside advert - just one job covers the whole year.

I am based on the Wirral and the largest web company here had 70 staff and was pretty big even by Southern standards - they went bust last month and we are desperate to get our newly founded brand out there and pick a few scraps from the table.

We have joined the chamber of commerce (£190) and will be offering free online clinics in the members lounge weekly, we have entered all the bullst awards dinners going just to get brand visibility and today I am ordering a few pull up banners (£28 ebay !!) to put in the car park and in the members lounge encouraging contact.

God loves a tryer!

[singlecoil]

DSLiverpool said:

stating your the best chimney sweep in the area on it.

Please don't take this the wrong way, but if you write your own copy then get someone to check it before you advertise in a high net worth area.

[Frimley111R]

I know the company who does this, T4 Media I tihnk. They seem to do well and I rarely see any pump advertising its own space. Its hard not to recommend spending £300 on PPC instead though...

[DSLiverpool]

singlecoil said:

Please don't take this the wrong way, but if you write your own copy then get someone to check it before you advertise in a high net worth area.

Lol I dont, we use a contact at the MBNA PR dept, they are pretty sharp.

Frimley111R said:

I know the company who does this, T4 Media I tihnk. They seem to do well and I rarely see any pump advertising its own space. Its hard not to recommend spending £300 on PPC instead though...

Its as well as, we can do PPC and SEO and even social in house now but thats not my department - I do the left of centre stuff, sponsoring kids footy teams, the signs, taxis, commission etc - I am budgeting £6k this year on "stuff" and our first BOOMF campaign hits next month which knowing my luck all the targets will be diabetic.

[the prescotts]

I've dropped you a PM over Dave.

[DSLiverpool]

the prescotts said:

I've dropped you a PM over Dave.

Responded - cheers

[technodup]

I was once asked if I could get hold of a donkey. Guy starting up wanted to dress it in branded 'donkey clothes' and walk it down Buchanan Street in Glasgow on a Saturday afternoon.

Everyone loves a donkey. Unfortunately I didn't have one.