Help with marketing a new product
Discussion
I’m a farmer by trade and always have been however Mrs. Toastybase and I are working on marketing some of our produce as part of a delivery business.
In order to do this we have looked and trying to get a company to help spread the word. After Googling I came across the following company, I wondered if anyone has used it previously? It seems to state working with quite large corporations.
https://www.bigwolfmarketing.co.uk
What are people’s thoughts?
Ps. Sorry if this is in the wrong section. Please move if applicable.
In order to do this we have looked and trying to get a company to help spread the word. After Googling I came across the following company, I wondered if anyone has used it previously? It seems to state working with quite large corporations.
https://www.bigwolfmarketing.co.uk
What are people’s thoughts?
Ps. Sorry if this is in the wrong section. Please move if applicable.
jimmydash said:
You don't need to pay an agency for help. Attend with a stand at all the local farmers markets, ask people that buy if they'd like to be able to order online and get a delivery. Build up a database (watch GPDR!) of emails, build your own biz!
Exactly, build it how you like, at your own pace. Meeting face to face will help a lot as well.jimmydash said:
You don't need to pay an agency for help. Attend with a stand at all the local farmers markets, ask people that buy if they'd like to be able to order online and get a delivery. Build up a database (watch GPDR!) of emails, build your own biz!
This!The company you mentioned is a tele-sales type operation and geared up for Business to Business sales. Not what you need.
Look at supplying local supermarkets as well - particularly CoOp who have a very strong policy on supporting local producers. A good benchmark on what can be achieved is Dan Hull in Burnham on Crouch: https://www.danhullpreparedfoods.co.uk
StevieBee said:
jimmydash said:
You don't need to pay an agency for help. Attend with a stand at all the local farmers markets, ask people that buy if they'd like to be able to order online and get a delivery. Build up a database (watch GPDR!) of emails, build your own biz!
This!The company you mentioned is a tele-sales type operation and geared up for Business to Business sales. Not what you need.
Look at supplying local supermarkets as well - particularly CoOp who have a very strong policy on supporting local producers. A good benchmark on what can be achieved is Dan Hull in Burnham on Crouch: https://www.danhullpreparedfoods.co.uk
I work as a non exec director for several marketing companies - quite happy to give you a few pointers if you PM me.
Depending on the product, getting it stocked locally would be a good ambition, perhaps even eventually developing an etail business - check out these guys as a good product example:
https://www.lynherdairies.co.uk/cornish-yarg
I'd be happy to give you some pointers if it would help.
Not sure where you are in the country, but around here there is a 'Hampshire Fare' twitter account (https://twitter.com/HampshireFare) that seems to retweet small local suppliers to a wider audience (not sure if they charge fee etc). I assume similar accounts exist around the country.
Please dont pay a marketing company, if you dont want to do social media yourself get a student to at least kick it off - maybe shoppable instagram a bit like Hello Fresh?
Building up repeat biz by hitting the farmers markets is a great idea
If you want a site look at Shopify and you can do that yourself or look at "storetasker" to get a cheap theme set up.
Building up repeat biz by hitting the farmers markets is a great idea
If you want a site look at Shopify and you can do that yourself or look at "storetasker" to get a cheap theme set up.
What a fantastic response. Thank you.
Well I’ll follow the links posted and continue reading into it to find the best approach.
I agree with carrying out the majority of the work without having to pay.
The company didn’t answer my calls either, just rang out which was strange so I won’t be using them. Not that I’m using them anyway now but I tried following some of the testimonials on there and couldn’t actually find where or who their customers are...
Will keep you updated and hopefully make a steady success of it.
Well I’ll follow the links posted and continue reading into it to find the best approach.
I agree with carrying out the majority of the work without having to pay.
The company didn’t answer my calls either, just rang out which was strange so I won’t be using them. Not that I’m using them anyway now but I tried following some of the testimonials on there and couldn’t actually find where or who their customers are...
Will keep you updated and hopefully make a steady success of it.
I'm still struggling as to how anyone upon seeing that homepage (and especially reading the about us bit) thought they might want to take them on.
As above though, if your a farmer and talking delivery you're likely talking very local. Join the Facebook groups, attend the events, etc.
Or do something which will get people talking, say you do free delivery, deliver (say) an apple to every house in the village with a leaflet and elastic band. If that's too expensive do every third house. Either way everyone will hear about it pretty quickly.
As above though, if your a farmer and talking delivery you're likely talking very local. Join the Facebook groups, attend the events, etc.
Or do something which will get people talking, say you do free delivery, deliver (say) an apple to every house in the village with a leaflet and elastic band. If that's too expensive do every third house. Either way everyone will hear about it pretty quickly.
technodup said:
I'm still struggling as to how anyone upon seeing that homepage (and especially reading the about us bit) thought they might want to take them on.
As above though, if your a farmer and talking delivery you're likely talking very local. Join the Facebook groups, attend the events, etc.
Or do something which will get people talking, say you do free delivery, deliver (say) an apple to every house in the village with a leaflet and elastic band. If that's too expensive do every third house. Either way everyone will hear about it pretty quickly.
Lol at this bullsAs above though, if your a farmer and talking delivery you're likely talking very local. Join the Facebook groups, attend the events, etc.
Or do something which will get people talking, say you do free delivery, deliver (say) an apple to every house in the village with a leaflet and elastic band. If that's too expensive do every third house. Either way everyone will hear about it pretty quickly.
t - Big Wolf marketing was conceived in 2013 by founder and UK Managing director Pierre Coombes.
Considered a thought leader in telemarketing and new client acquisition, Pierre has worked with some of the world’s leading B2B brands in the it, technology and finance sectors.
Seeing a gap in the market, Pierre decided to bring his own creative style to the business development industry, with a refreshing management approach and by developing innovative new sales methodologies.
Becoming the in-fashion new flavor of success in a plain tasting B2B marketing sector, Big Wolf Marketing’s service became in demand.
technodup said:
ad, but "the in-fashion new flavor of success" has to be worse.
Either way I'd bet my house the bold Pierre wrote it himself. tt.
He wrote this book himself. Which has raised a grand total of fEither way I'd bet my house the bold Pierre wrote it himself. t
t.k all on IndieGoGohttps://www.indiegogo.com/projects/telesales-how-t...
krunchkin said:
He wrote this book himself. Which has raised a grand total of fk all on IndieGoGo
https://www.indiegogo.com/projects/telesales-how-t...
k all on IndieGoGohttps://www.indiegogo.com/projects/telesales-how-t...
You'd think at least his mum would stump up. Maybe she thinks he's a t
t too.His FB page has a belter... "global results, delivered with multilingual brand synchronicity".
What?
Another thought - for later....
Once you've built up a head of steam on the sales, the one marketing service providers you might want to take a look at are specialist food PR agencies. These are the sorts of companies that can get your produce on to Saturday Morning Kitchen, food sections of the Sundays and the like.
They're not cheap but can be very effective so something to keep in mind for the future.
Once you've built up a head of steam on the sales, the one marketing service providers you might want to take a look at are specialist food PR agencies. These are the sorts of companies that can get your produce on to Saturday Morning Kitchen, food sections of the Sundays and the like.
They're not cheap but can be very effective so something to keep in mind for the future.
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