RRP's/Amazon

[Dogbash]

Hi all, I've notice increasingly that competitors are setting high RRP's on items and then having the selling price much lower thus showing a discount on Amazon. This seems to result in increased conversion which is why its caught my interest.

I import products from the far east and sell them under my own brand. I have read before that I have to sell the product somewhere for the RRP for so long then I am free to discount it and state the previous RRP, is there any truth in this?

DFS for example always have a sale on, how do they get round the law?

Thanks,
Andrew

[DocJock]

Each store will have one different item ridiculously overpriced for the required period. They won't expect to sell any at that 'RRP'.