Business name

[JustALooseScrew]

I see it's been to to death on these forums already.

Just flitting some ideas back and forth in my head.

If you saw UPOD as a business name would what would it mean to you?

Is it quirky enough?


















Business plan is selling Hydraulic Safety Systems for use on excavators and farm machinery.

I can't use HSS.

UPOD - 'You-POD', Ultimate Protection On Demand. (Means it is turn off and on-able - remember those adverts on the telly - creature comforts?).

UPOD was always mentioned to me as meaning 'Under Promise and Over Deliver' and that is and will be the back bone ethos of the company I'm setting up.

Don't fk It Up Fit This Instead (DFIUFTI) is also also on the table but 'DFIUFTI' is a bit of a mouthful when you answer the phone.

Thoughts please.

[randlemarcus]

Honestly? Dreadful. Name conjures up camping, capsules and food containers, nowt to do with hydraulic safety systems. Under promise/over deliver is an internal thing, not something you want to use with customers.

[JustALooseScrew]

randlemarcus said:

Honestly? Dreadful

As I thought, a few bottles of grog were involved with that idea at the time.

Strangely my 12 year old son thinks it is a 'belter'. (Kids eh? well they are our next purchasers.)

I'm torn people, help me out. I need to be registered in the next few weeks as I have an opportunity to be on a trade stand in October.

[CzechItOut]

Hyrdasafe

Nothing on CH and .com and .co.uk domains available too

[Greshamst]

To me it sounds like some sort of retrieval device... like maybe for retrieving notes from bins by supermarket checkouts.

Might just be me though.

[anonymous-user]

0/10 I'm afraid.

The less 'sexy' / B2C the industry, I would be more inclined to choose something more generic and descriptive, joining two words as above is a good shout.

Very little to be gained from choosing a wky / quirky 'brandable' business name imo. Might even turn me off.

[StevieBee]

If you were a techie start up selling something app-based to 20 somethings then the name might work as its quirky and 'of the time'.

But in the market you're in and the product you offer.....no.

Keep it simple.

[Mr Roper]

H-S-C
Hydraulic Safety Controls.

[48k]

Sounds like a funky one person sleeping capsule.

[48k]

Will you always deal in hydraulics or could your safety systems be applied to pneumatics or other areas?

[Frimley111R]

In all honestly it sounds short and easy to remember. It's easy to out think yourself with this stuff. It's unusual and sounds up to date. It won't win you or lose you any customers. Just use it an d get on with other things.

[DSLiverpool]

Hysasys ?

[anonymous-user]

"HySafe". Not conflicting with Co House or UK domain name.

[AndrewCrown]

Justaloosescrew

One of my businesses has a naming service as part of its offering...it names’ companies, products and services... we have a process and we come up with nice protected, memorable names which won’t infringe other trademarks..

We’re often picking up the pieces after staff competitions and random ideas without research. Mostly at the point where they have received a cease and desist letter from an angry trademark holder..

So for free...start searching on the governments Intellectual Property Office website, it’s very good...you will see Upod and indeed hydrasafe are trademarks...sometimes if your invention is in a totally different class to a trademark, then you can get away with it...sometimes..

It’s a good place to start...then employ an IP attorney to assist you in registering it and protecting it...

Then you can go onto linguistic testing...domain searches etc... again you might be very surprised what your three letter abbreviation or brand might mean in another language...


We had a recent job where a 100 year old accountancy firm had to change their name...which was an old double family name concoction... failed to trade mark it... failed to protect the domain..but a porn star did, relatively recently...a google search didn’t bring up what their potential clients expected...a different kind of money shot...

[bristolbaron]

SafetyMcSafeFace?

I read UPOD as Up Odd to begin with, after understanding the brief it’s not very good.
‘Ultimate Protection On Demand’ makes a great tag line.. for a condom company.

Go with something relevant or appropriate to the business. JALS safety systems, or other initials.

[DSLiverpool]

I quite fancied “rocking horse kit” for our new hardware venture - outvoted sadly.

[technodup]

JustALooseScrew said:

If you saw UPOD as a business name would what would it mean to you?

Is it quirky enough?




Business plan is selling Hydraulic Safety Systems for use on excavators and farm machinery.

Selling to farmers? Are they known for their love of quirk? Or are they known for their down to earth, no nonsense approach?

Safety systems is never going to be a sexy business. Don't try to force it, it will not work. This is definitely one for the 'does what it says on the tin' approach.

My business is in a similarly non sexy industry and is just <placename><product name>. No explanation necessary, and cannot be misinterpreted. Why complicate it?

[JustALooseScrew]

Thanks everyone, appreciate your comments.

There's a bit of a rethink going on regarding this.

[Mr Overheads]

Safety Hydraulics in Tractors?

Bit of a cr@p name....must try harder

[JustALooseScrew]

Mr Overheads said:

Safety Hydraulics in Tractors?

Bit of a cr@p name....must try harder

In track machines - no tractors.