Social Media Marketing Courses

[StevieBee]

Would anyone have any recommendations? Either courses, workshops or similar.

We operate in the Marcomms arena and offer Social Media as a service but would like to bolster our capacity further. Our area of interest in both technical and strategic.

Cheers in advance.

[foliedouce]

Hire an experienced expert to provide those services to your clients?

No offence, but I think this is the problem with social media services, someone goes on a course and then sells themselves as an expert. In my experience and opinion it’s real world experience that counts.

We’ve engaged with agencies and had mixed success, mainly crap, these day we do it in house and avoid the expensive charlatans.

There are plenty of social media people on here that will be along shortly to point you to a course I’m sure

[StevieBee]

foliedouce said:

Wise words..

Cheers and yes, agree with the sentiment. The issue we have is that our market is almost exclusively public sector and the projects are budget limited and those budgets have shrunk considerably over the years. Out sourcing is becoming increasingly tricky as we'd loose margin to levels that would make much of the work untenable.

We do do Social Media and have capacity and competency, developed through trial and error. We've gotten quite good - particularly on content - but feel that we need to ramp it up a bit.

[akirk]

I would then bring in a consultant to advise / develop you rather than finding a course as most courses will be aimed at those with no experience...

[Audicab]

In the East Midlands we have the ebusiness club https://www.ebusinessclub.biz/ which offer good courses, but again mainly for beginers and not enough detail for those looking to offer the services. Don't know if there is anything local to you.

We are offering increasing amounts of digital and social services for B2B lead generation, all through expert partners. It has amazed me the poor quality of some of the 'experts' in this industry though. But as the saying goes - In the land of the blind the one eyed man is king.

We do make a small amount on offering these services but our profit comes from packaging it all together and adding value through our own, more traditional, marketing services.