Why doesn't my ecommerce site make many sales??????
Discussion
All,
Having seen a number of threads about non-selling e-commerce sites and the wealth of comments and suggestions to help boost them a bit, I thought i'd ask for some help with mine.
We basically sell Dog Leads and Collars and just recently started with Beds via dropshipping. The leads and collars are quite pricey and would be described as higher end design and quality. These are by no means outrageously priced, equivalent products in pet shops are priced somewhat higher and there are really top end stuff which are double our prices.
We have been a bit slack with organic sales and growth, but what's really getting me confused is how Google Ads has sent us over 4,000 users to the site over the last few months and yet, in total, we have about 29 sales in total?
According to Google Analytics we have had 4399 Users, 4901 Sessions, 16,000 page views, 3.34 page views per user on average and a bounce rate of 38.75%
Now, to me a bounce rate of 38.57% is a reasonable number and we should be getting 2-3% conversion rate on the users? So we should have had, on average, between 90-150 sales? The sales don't cover the ads so we're basically peeing money up the wall. Something is wrong and we can't see what it is? Is it the range of products? The price? The site? Trust?
Any thoughts would be appreciated.....
www.countrymutt.co.uk
Having seen a number of threads about non-selling e-commerce sites and the wealth of comments and suggestions to help boost them a bit, I thought i'd ask for some help with mine.
We basically sell Dog Leads and Collars and just recently started with Beds via dropshipping. The leads and collars are quite pricey and would be described as higher end design and quality. These are by no means outrageously priced, equivalent products in pet shops are priced somewhat higher and there are really top end stuff which are double our prices.
We have been a bit slack with organic sales and growth, but what's really getting me confused is how Google Ads has sent us over 4,000 users to the site over the last few months and yet, in total, we have about 29 sales in total?
According to Google Analytics we have had 4399 Users, 4901 Sessions, 16,000 page views, 3.34 page views per user on average and a bounce rate of 38.75%
Now, to me a bounce rate of 38.57% is a reasonable number and we should be getting 2-3% conversion rate on the users? So we should have had, on average, between 90-150 sales? The sales don't cover the ads so we're basically peeing money up the wall. Something is wrong and we can't see what it is? Is it the range of products? The price? The site? Trust?
Any thoughts would be appreciated.....
www.countrymutt.co.uk
For me I liked navigating the site. However I didn’t like any of the products and certainly not the prices.
I’m guessing I’m not your target market as someone who walks their dog through muddy fields everyday. So a cheap £5 nylon collar does the job nicely.
Target market looks to me anyway. Posh people with little dogs. Do those (old?) people shop online or happy to buy from doggie boutique shops etc.
I’m guessing I’m not your target market as someone who walks their dog through muddy fields everyday. So a cheap £5 nylon collar does the job nicely.
Target market looks to me anyway. Posh people with little dogs. Do those (old?) people shop online or happy to buy from doggie boutique shops etc.
I buy a lot of stuff from country/horsey type websites. My initial impressions - I don't like the word Mutt. Anything which describes itself as 'classy' rarely is. Sort out the spelling, grammar and unnecessary/inconsistent capitalisation. Things like that make it seem a bit amateurish.
Not saying those are the reasons you are not getting sales, but they are the first things which I noticed in my brief look at the site. I am by no means a business or ecommerce expert, just a consumer.
For comparison, here's one site I use regularly. Houghton Country
Not saying those are the reasons you are not getting sales, but they are the first things which I noticed in my brief look at the site. I am by no means a business or ecommerce expert, just a consumer.
For comparison, here's one site I use regularly. Houghton Country
Nice looking site. I only briefly looked, but looks nice overall.
What advertising are you doing? My guess is you're not targeting as well as you could.
Before I even clicked on the site, what I really didn't like is using the word mutt. You are selling a product at a upper-mid level price range and while I get the self deprecating thing, I don't think it works as well as you think it might.
countrypup.co.uk is currently available. I'd buy that. Now. In fact, my hand is hovering over the buy button at $0.99...
ETA: Get a landline phone number. Even if it is a Google Voice that forwards to your mobile anyway.
What advertising are you doing? My guess is you're not targeting as well as you could.
Before I even clicked on the site, what I really didn't like is using the word mutt. You are selling a product at a upper-mid level price range and while I get the self deprecating thing, I don't think it works as well as you think it might.
countrypup.co.uk is currently available. I'd buy that. Now. In fact, my hand is hovering over the buy button at $0.99...
ETA: Get a landline phone number. Even if it is a Google Voice that forwards to your mobile anyway.
Thanks everyone so far..... the Mutt bit was as mentioned supposed to be somewhat self-deprecating. I always call our dogs Mutt's.... And there's also the saying 'The Mutts Nuts' describing something thats supposedly the 'dog's b
ks'.....
Pain in the arse re-branding it all now but will bear in mind if more people object to it!!
Will sort out a landline number, we do have one, just don't know what it is as it's never been used.... oh and grammar and capitalisation,
The issue for me though is that google send people over, so the name can't be that bad, they look around, but don't buy anything?
It's WooCommerce.
ks'..... Pain in the arse re-branding it all now but will bear in mind if more people object to it!!
Will sort out a landline number, we do have one, just don't know what it is as it's never been used.... oh and grammar and capitalisation,
The issue for me though is that google send people over, so the name can't be that bad, they look around, but don't buy anything?
It's WooCommerce.
LimaDelta said:
I buy a lot of stuff from country/horsey type websites. My initial impressions - I don't like the word Mutt. Anything which describes itself as 'classy' rarely is. Sort out the spelling, grammar and unnecessary/inconsistent capitalisation. Things like that make it seem a bit amateurish.
Not saying those are the reasons you are not getting sales, but they are the first things which I noticed in my brief look at the site. I am by no means a business or ecommerce expert, just a consumer.
For comparison, here's one site I use regularly. Houghton Country
Like the Houghton Country Site..... Thats the market we're aiming at, and share some products with. Not saying those are the reasons you are not getting sales, but they are the first things which I noticed in my brief look at the site. I am by no means a business or ecommerce expert, just a consumer.
For comparison, here's one site I use regularly. Houghton Country
If the first thing that put's you off is the spelling, grammar etc then that's a top thing to look at.
The Moose said:
Do you hold stock of your leads/collars or dropship those too?
We hold stock for the Leads and Collars.... The beds are too big for us to handle at the moment and it's easier to dropship.We have got another product line of Beds, Coats etc coming soon which we will stock ourselves.
Steve7777 said:
What’s going on with your logo? The word mutt looks like it’s been pasted on in a different font at a slightly lower resolution, and randomly capitalised.
Do you have stats on add-to-basket rate and checkout attempts?
The logo is all the same Font etc.... all from the same pic on some Adobe package.... I'm not a graphic designer so it's not the best, but I don't think that kills peoples decision to buy or not!!Do you have stats on add-to-basket rate and checkout attempts?
Not sure on the Stats...need to find that stuff. I'm a IBM Mainframe Systems Programmer by trade, not an e-commerce expert, so although I built all the site, I do accept there's issues.
Is your analytics setup properly with enhanced e-commerce analytics, basket funnels, content drill down reports etc so you can see bounce rate depending on categories and product pages plus filter out traffic from countries you don’t sell too etc.
What is your add to basket rate like? Your cart to conversion rate might be adequate but your add to basket rate might be low so you’re better off working on that rather than the checkout process. This is a problem I have with my site, we’ve been making improvements this week and it’s pushing sales and overall conversion rate up with some simple changes.
If your Adwords is sending traffic but not converting then I’d be looking at the landing pages, where are people leaving from. If stats are good then maybe the traffic is wrong.
I don’t like the name or logo but to be honest everyone’s different and it doesn’t always matter as much as you’d think if everything else is right. My best selling site domain is completely random compared to our actual brand yet we still sell well. Although arguably less so for a high end dog accessory brand as I guess people will want to buy into your brand more.
Which leads me onto your story. There is none. You’re asking top dollar prices but have no background, no story, no mission etc. For a “fashion” brand I’d expect a bit of inspiration making we want to be a part of it. Especially for people’s pets who often get treated better than kids haha.
You should write product descriptions too. The ones I read just seem like stats. Maybe talk a bit about the collar, the quality and how good your dog would look/feel wearing it. Id also get a dog model and have each collar/product shown on a real dog on each product.
Your product pages don’t tell me when I’m going to get it or how much it’ll cost. Looks like you add postage on top which I found out only at checkout which will Is a conversion killer.
No landline, no reviews, no social proof. Lots of easy things you can work on.
I think you can improve it quite easily and if you’re already getting decent traffic you should be able to increase sales relatively easily.
What is your add to basket rate like? Your cart to conversion rate might be adequate but your add to basket rate might be low so you’re better off working on that rather than the checkout process. This is a problem I have with my site, we’ve been making improvements this week and it’s pushing sales and overall conversion rate up with some simple changes.
If your Adwords is sending traffic but not converting then I’d be looking at the landing pages, where are people leaving from. If stats are good then maybe the traffic is wrong.
I don’t like the name or logo but to be honest everyone’s different and it doesn’t always matter as much as you’d think if everything else is right. My best selling site domain is completely random compared to our actual brand yet we still sell well. Although arguably less so for a high end dog accessory brand as I guess people will want to buy into your brand more.
Which leads me onto your story. There is none. You’re asking top dollar prices but have no background, no story, no mission etc. For a “fashion” brand I’d expect a bit of inspiration making we want to be a part of it. Especially for people’s pets who often get treated better than kids haha.
You should write product descriptions too. The ones I read just seem like stats. Maybe talk a bit about the collar, the quality and how good your dog would look/feel wearing it. Id also get a dog model and have each collar/product shown on a real dog on each product.
Your product pages don’t tell me when I’m going to get it or how much it’ll cost. Looks like you add postage on top which I found out only at checkout which will Is a conversion killer.
No landline, no reviews, no social proof. Lots of easy things you can work on.
I think you can improve it quite easily and if you’re already getting decent traffic you should be able to increase sales relatively easily.
I’m not in your target demographic, but the first paragraph I read on your website was this:
“Designed from a blend of tasteful tones, this range sets out to compliment your dogs coat.”
The prose is a bit clunky, it contains an incorrect homophone and is missing an apostrophe. That’s not the best way to sell high value products. It would be enough to make me look elsewhere.
Sorry.
“Designed from a blend of tasteful tones, this range sets out to compliment your dogs coat.”
The prose is a bit clunky, it contains an incorrect homophone and is missing an apostrophe. That’s not the best way to sell high value products. It would be enough to make me look elsewhere.
Sorry.
MrSparks said:
Is your analytics setup properly with enhanced e-commerce analytics, basket funnels, content drill down reports etc so you can see bounce rate depending on categories and product pages plus filter out traffic from countries you don’t sell too etc.
What is your add to basket rate like? Your cart to conversion rate might be adequate but your add to basket rate might be low so you’re better off working on that rather than the checkout process. This is a problem I have with my site, we’ve been making improvements this week and it’s pushing sales and overall conversion rate up with some simple changes.
If your Adwords is sending traffic but not converting then I’d be looking at the landing pages, where are people leaving from. If stats are good then maybe the traffic is wrong.
I don’t like the name or logo but to be honest everyone’s different and it doesn’t always matter as much as you’d think if everything else is right. My best selling site domain is completely random compared to our actual brand yet we still sell well. Although arguably less so for a high end dog accessory brand as I guess people will want to buy into your brand more.
Which leads me onto your story. There is none. You’re asking top dollar prices but have no background, no story, no mission etc. For a “fashion” brand I’d expect a bit of inspiration making we want to be a part of it. Especially for people’s pets who often get treated better than kids haha.
You should write product descriptions too. The ones I read just seem like stats. Maybe talk a bit about the collar, the quality and how good your dog would look/feel wearing it. Id also get a dog model and have each collar/product shown on a real dog on each product.
Your product pages don’t tell me when I’m going to get it or how much it’ll cost. Looks like you add postage on top which I found out only at checkout which will Is a conversion killer.
No landline, no reviews, no social proof. Lots of easy things you can work on
I think you can improve it quite easily and if you’re already getting decent traffic you should be able to increase sales relatively easily.
Thanks for that........ I get that some people don't like the name. It's funny that when we went to suppliers they all loved it and though it was great.... hmmmmWhat is your add to basket rate like? Your cart to conversion rate might be adequate but your add to basket rate might be low so you’re better off working on that rather than the checkout process. This is a problem I have with my site, we’ve been making improvements this week and it’s pushing sales and overall conversion rate up with some simple changes.
If your Adwords is sending traffic but not converting then I’d be looking at the landing pages, where are people leaving from. If stats are good then maybe the traffic is wrong.
I don’t like the name or logo but to be honest everyone’s different and it doesn’t always matter as much as you’d think if everything else is right. My best selling site domain is completely random compared to our actual brand yet we still sell well. Although arguably less so for a high end dog accessory brand as I guess people will want to buy into your brand more.
Which leads me onto your story. There is none. You’re asking top dollar prices but have no background, no story, no mission etc. For a “fashion” brand I’d expect a bit of inspiration making we want to be a part of it. Especially for people’s pets who often get treated better than kids haha.
You should write product descriptions too. The ones I read just seem like stats. Maybe talk a bit about the collar, the quality and how good your dog would look/feel wearing it. Id also get a dog model and have each collar/product shown on a real dog on each product.
Your product pages don’t tell me when I’m going to get it or how much it’ll cost. Looks like you add postage on top which I found out only at checkout which will Is a conversion killer.
No landline, no reviews, no social proof. Lots of easy things you can work on
I think you can improve it quite easily and if you’re already getting decent traffic you should be able to increase sales relatively easily.
All points greatly appreciated, especially the product descriptions and the postage/delivery on the product pages..... lots to crack on with!
Edited by super7 on Friday 22 November 18:10
Edited by super7 on Friday 22 November 18:11
What keywords and keyphrases are you targeting on PPC? My guess is that you're going after quite generic phrases like "dog collar", which I think will result in 80% of users expecting high street prices. I suspect if you target more specific keyphrases you'll see traffic drop off (costing you less in PPC) but your conversion rate to increase.
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