Google / Adwords gurus - special features?
Discussion
Customer Match is a very useful tool https://support.google.com/google-ads/answer/63793... Anyone marketing on the internet will immediately see its value:
"Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them."
Sounds great doesn't it? And you want it, don't you?
But! It is only available for accounts with a lifetime spend of US$50k (and some other conditions), but it is access limited by spend that interests me here.
My question is this: What other special features only become available above certain spend thresholds? Does Google follow the fairly standard business model that sees bigger spending customers being given better stuff? Is there a list of such goodies & the spend threshold required to get them?
"Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them."
Sounds great doesn't it? And you want it, don't you?
But! It is only available for accounts with a lifetime spend of US$50k (and some other conditions), but it is access limited by spend that interests me here.
My question is this: What other special features only become available above certain spend thresholds? Does Google follow the fairly standard business model that sees bigger spending customers being given better stuff? Is there a list of such goodies & the spend threshold required to get them?
JPJPJP said:
Customer Match is a very useful tool https://support.google.com/google-ads/answer/63793... Anyone marketing on the internet will immediately see its value:
"Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them."
Sounds great doesn't it? And you want it, don't you?
But! It is only available for accounts with a lifetime spend of US$50k (and some other conditions), but it is access limited by spend that interests me here.
My question is this: What other special features only become available above certain spend thresholds? Does Google follow the fairly standard business model that sees bigger spending customers being given better stuff? Is there a list of such goodies & the spend threshold required to get them?
I'm not rushing to the defence of Google, but for some of these types of features to deliver tangible performance you need to have a good set of data such as conversions or otherwise, obviously the smaller businesses won't have such good data and these tools then would potentially perform less effectively. "Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them."
Sounds great doesn't it? And you want it, don't you?
But! It is only available for accounts with a lifetime spend of US$50k (and some other conditions), but it is access limited by spend that interests me here.
My question is this: What other special features only become available above certain spend thresholds? Does Google follow the fairly standard business model that sees bigger spending customers being given better stuff? Is there a list of such goodies & the spend threshold required to get them?
JPJPJP said:
That is a good point.
Do you know of any other such features that only become available at certain spend thresholds?
Pay Per Lead ads were offered, or at least would start working after 100 conversions in a 30 day window - to get a 100 conversions, of course, could require some pretty solid adspend depending on your cost per acquisition and the initial budget that typically get's lost with these sorts of things. Do you know of any other such features that only become available at certain spend thresholds?
t in my opinion, but perhaps it works for products/services Im not dealing with.Gassing Station | Business | Top of Page | What's New | My Stuff