Boiler replacement business

[Mdonnelly14]

I have a gas heating business in the west of Scotland.
We currently do around 3/4 boilers replacements per week generated through repairs etc.

Have tried the ratedpeople checkatrade stuff but very saturated in this area and a real race to the bottom price wise.

Looking for a reliable supplier of qualified leads we can offer finance but would prefer able to pay leads.

Really looking to ramp up to around 10 Installs per week And branch out across Edinburgh and further north.

Any tips would be much appreciated

[rog007]

“We currently do around 3/4 boilers replacements per week generated through repairs etc”

There are a large number of options open to you, but a simple one would be to increase your repairs business in the hope that it translates in to the new replacements you’re after?

[andyb28]

Morning,

Have you looked to see if you can get leads for funded work from one of the schemes? Whilst these schemes are kind of coming to an end, they are still running right now.

My company is an IT company, we have developed systems and websites in this sector for installers and energy management companies. As I am not an installation company myself, I can't point you exactly in the right direction. Basically, you need to find a company working with councils and gathering leads under the ECO banner.

But this would be a good start https://www.ofgem.gov.uk/environmental-programmes/...

Andy

[Frimley111R]

How good is your marketing online? I'd bet it could be improved and that could get you those extra leads

[Mdonnelly14]

andyb28 said:

Morning,

Have you looked to see if you can get leads for funded work from one of the schemes? Whilst these schemes are kind of coming to an end, they are still running right now.

My company is an IT company, we have developed systems and websites in this sector for installers and energy management companies. As I am not an installation company myself, I can't point you exactly in the right direction. Basically, you need to find a company working with councils and gathering leads under the ECO banner.

But this would be a good start https://www.ofgem.gov.uk/environmental-programmes/...

Andy

Thanks for the reply, staying as far away as possible from any sort of eco or scheme stuff is the plan.

It’s good if you got in at the start but it’s not so great now.

[Mdonnelly14]

Frimley111R said:

How good is your marketing online? I'd bet it could be improved and that could get you those extra leads

Pretty much non existent at the moment.

That’s where I want to spend my money focusing on a great website - don’t have the first clue where to start with it all though!

One of my competitors seem to have it sussed!!

www.edinburghboilercompany.co.uk

[s1962a]

I have an idea for you - not sure whether you would consider it.

Do some online YouTube videos showing your boiler installs, and how you take pride in your work, and maybe teach the views a thing or two about good/bad installs. Check out skillbuilder / Allen Heart and other people like them online. You can probably do it on your smartphone but you will need to learn how to edit videos and make them look polished.

Chances are if people see your videos and they are local they'll probably give you business, since they can see the quality of your work and the fact you are online.

[PurpleTurtle]

Mdonnelly14 said:

Frimley111R said:

How good is your marketing online? I'd bet it could be improved and that could get you those extra leads

Pretty much non existent at the moment.

That’s where I want to spend my money focusing on a great website - don’t have the first clue where to start with it all though!

One of my competitors seem to have it sussed!!

www.edinburghboilercompany.co.uk

That is indeed an impressive website. I'm at the other end of the UK to you, but expecting our boiler to need replacing sooner rather than later, so am a potential client, were it not for the geography. Two things that jump out of that website at me are that it shows photos of real people, the ones who come out to do the work, that immediately creates trust for me, and they have an 'installed from' price. Boilers aren't cheap, but at least they are starting with a line in the sand saying it will be no less than this. It gives me something to focus on and I would hope my conventional install in a relatively modern house wouldn't be too far north of their pricing.

That website is something to aim for, but probably lots for you to do to get up to that level. In the meantime, do you have any kind of social media presence? My three mates who are respectively carpenters, bathroom installers and landscape gardeners all run very good Instagram and/or Facebook pages displaying the quality of their work. I chose my roofer in this way - he has an active Facebook page showing 'before' and 'after' on jobs he does, updated almost daily.

You would be surprised as to how much engagement there is from people with 'Another great boiler install from Mdonnelly14 Boilers, get in touch if you need us to quote". It is cheap and easy to administer but it gets people's attention and brings in a lot of business through recommendation.

[Junior Bianno]

Mdonnelly14 said:

Pretty much non existent at the moment.

That’s where I want to spend my money focusing on a great website - don’t have the first clue where to start with it all though!

One of my competitors seem to have it sussed!!

www.edinburghboilercompany.co.uk

Tried to send you a PM, but your account doesn't seem to allow it. I've got a web design & marketing company based in Glasgow. That sort of site is right up our street. Happy to have a chat to see if we can help with your lead gen - no obligation of course. Just send me a message through my username link

[Mdonnelly14]

PurpleTurtle said:

Mdonnelly14 said:

Frimley111R said:

How good is your marketing online? I'd bet it could be improved and that could get you those extra leads

Pretty much non existent at the moment.

That’s where I want to spend my money focusing on a great website - don’t have the first clue where to start with it all though!

One of my competitors seem to have it sussed!!

www.edinburghboilercompany.co.uk

That is indeed an impressive website. I'm at the other end of the UK to you, but expecting our boiler to need replacing sooner rather than later, so am a potential client, were it not for the geography. Two things that jump out of that website at me are that it shows photos of real people, the ones who come out to do the work, that immediately creates trust for me, and they have an 'installed from' price. Boilers aren't cheap, but at least they are starting with a line in the sand saying it will be no less than this. It gives me something to focus on and I would hope my conventional install in a relatively modern house wouldn't be too far north of their pricing.

That website is something to aim for, but probably lots for you to do to get up to that level. In the meantime, do you have any kind of social media presence? My three mates who are respectively carpenters, bathroom installers and landscape gardeners all run very good Instagram and/or Facebook pages displaying the quality of their work. I chose my roofer in this way - he has an active Facebook page showing 'before' and 'after' on jobs he does, updated almost daily.

You would be surprised as to how much engagement there is from people with 'Another great boiler install from Mdonnelly14 Boilers, get in touch if you need us to quote". It is cheap and easy to administer but it gets people's attention and brings in a lot of business through recommendation.

Yeah pretty impressive site and built in house I believe

Social media I haven’t done as yet either as didn’t want to without a website also.

Thanks for the input much appreciated

[Mdonnelly14]

Junior Bianno said:

Mdonnelly14 said:

Pretty much non existent at the moment.

That’s where I want to spend my money focusing on a great website - don’t have the first clue where to start with it all though!

One of my competitors seem to have it sussed!!

www.edinburghboilercompany.co.uk

Tried to send you a PM, but your account doesn't seem to allow it. I've got a web design & marketing company based in Glasgow. That sort of site is right up our street. Happy to have a chat to see if we can help with your lead gen - no obligation of course. Just send me a message through my username link[/quot

Pm sent

[MadMullah]

Mdonnelly14 said:

Looking for a reliable supplier of qualified leads we can offer finance but would prefer able to pay leads.

My sister got a call from a company called Survey Confederation

had a google to see if they were legit - they seem to be a lead company and then recommend a local fitter

i have a phone number if u need it

[Frimley111R]

Mdonnelly14 said:

Yeah pretty impressive site and built in house I believe

Social media I haven’t done as yet either as didn’t want to without a website also.

Thanks for the input much appreciated

I am almost 100% sure it was not built in house. Boiler companies don't employ web designers generally, it'll be someone managing a web company. It's a nice site and has all the main things you need but there's nothing amazing about it. You can use the ideas etc for your own. Don't be afraid of competitor sites. We compete against major nationals and have plenty of work.

Social media is ok if starting out but few people are going to follow or search for your SM pages.

[jonamv8]

Frimley111R said:

Mdonnelly14 said:

Yeah pretty impressive site and built in house I believe

Social media I haven’t done as yet either as didn’t want to without a website also.

Thanks for the input much appreciated

I am almost 100% sure it was not built in house. Boiler companies don't employ web designers generally, it'll be someone managing a web company. It's a nice site and has all the main things you need but there's nothing amazing about it. You can use the ideas etc for your own. Don't be afraid of competitor sites. We compete against major nationals and have plenty of work.

Social media is ok if starting out but few people are going to follow or search for your SM pages.

It’s just a wordpress theme, customised to fit

[Frimley111R]

jonamv8 said:

It’s just a wordpress theme, customised to fit

Yes but you can't find a random office bod to build it to that level.

[Mdonnelly14]

Frimley111R said:

jonamv8 said:

It’s just a wordpress theme, customised to fit

Yes but you can't find a random office bod to build it to that level.

They also have a web design business ...

[Groat]

Mdonnelly14 said:

I have a gas heating business in the west of Scotland.
We currently do around 3/4 boilers replacements per week generated through repairs etc.

What do you charge for landlord's gas safety certificate ?

What do you charge for full installation in 1 bed flat? (combi boiler+flue+thermo + 4 rads + towel rail + pipe work + removal of old copper cylinder + debris disposal)

Edited by Groat on Wednesday 11th November 20:23

[Mdonnelly14]

I’ll pm you

[Groat]

Got it and replied.

[Mdonnelly14]

Groat said:

Got it and replied.

Yhm👍🏼