HTML email creator/manager
Discussion
I'm doing a bit of business development work with a local firm and I would like them to up their B2B email marketing game a bit.
So I'm looking for a way of creating HTML emails and then managing (lite) the send/engagement process.
This isn't area where we want to spend a load of money signing up to term services; we'll not be sending out hundreds of emails at a time and it forms quite a small part of the activity we're undertaking. We're at the suck it and see stage, and might send out a dozen emails at a time.
So what's the cost-effective way to get into this area of marketing? Can it all be done via free applications (installed or online) or are there certain parts where it pays to... pay?
And... side question to the pro users: if it's not a safe sender, Outlook on my PC blocks all externally-hosted images from emails. I have to opt in to download them. For those who use HTML emails on a B2B basis, to what extent do you find hurdles like this damaging your marketing productivity.
So I'm looking for a way of creating HTML emails and then managing (lite) the send/engagement process.
This isn't area where we want to spend a load of money signing up to term services; we'll not be sending out hundreds of emails at a time and it forms quite a small part of the activity we're undertaking. We're at the suck it and see stage, and might send out a dozen emails at a time.
So what's the cost-effective way to get into this area of marketing? Can it all be done via free applications (installed or online) or are there certain parts where it pays to... pay?
And... side question to the pro users: if it's not a safe sender, Outlook on my PC blocks all externally-hosted images from emails. I have to opt in to download them. For those who use HTML emails on a B2B basis, to what extent do you find hurdles like this damaging your marketing productivity.
Highly recommend looking at klaviyo.
We have 20+ clients using it, cost effective (monthly rolling agreements), in built form builders, an easy to use segmentation tool and a drag and drop email builder (you can also clone email html and flows (eg welcome emails)) between clients.
Re. Images blocking in Outlook. There is not a huge amount you can do with this.
Two main things to do - 1) Get the email sender to add a dedicated sending domain (so that the email comes from their domain) and add in a line of text in the header of the email asking customers to add their email to their safe senders list.
Biggest issue with outlook is making sure you don't end up in junk. Best way to fix this is the dedicated sending domain, segmentation and managing email frequency
We have 20+ clients using it, cost effective (monthly rolling agreements), in built form builders, an easy to use segmentation tool and a drag and drop email builder (you can also clone email html and flows (eg welcome emails)) between clients.
Re. Images blocking in Outlook. There is not a huge amount you can do with this.
Two main things to do - 1) Get the email sender to add a dedicated sending domain (so that the email comes from their domain) and add in a line of text in the header of the email asking customers to add their email to their safe senders list.
Biggest issue with outlook is making sure you don't end up in junk. Best way to fix this is the dedicated sending domain, segmentation and managing email frequency
Edited by pmanson on Sunday 28th February 09:11
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