Viewing demographics for TV channels

[500 Miles]

Mods - Please keep this within business and don’t move to TV.

Does anyone know the best place to find demographic information for Gold and Really TV?

Basically looking for the gender split of people that watch these channels and also the age profile.

I’ve done some googling but can’t find anything overly specific.

Thanks,

Mark

[Benny Saltstein]

In a different life I worked in TV audience research (many years ago now).

BARB are the body responsible for the measurement of TV audience data. The data is not freely available but some broad summary info is.

Thinkbox is a trade organisation promoting TV advertising and they have some summary info on their website.

UKTV ad sales are through 4 Sales (Channel 4) and they’d be able to give you info on request if you’re looking to advertise.

[500 Miles]

Benny Saltstein said:

In a different life I worked in TV audience research (many years ago now).

BARB are the body responsible for the measurement of TV audience data. The data is not freely available but some broad summary info is.

Thinkbox is a trade organisation promoting TV advertising and they have some summary info on their website.

UKTV ad sales are through 4 Sales (Channel 4) and they’d be able to give you info on request if you’re looking to advertise.

Thanks Benny - that’s really useful, will take a look.

[loafer123]

500 Miles said:

Thanks Benny - that’s really useful, will take a look.

If you do it, please, please make it a parody advert like this;

https://www.youtube.com/watch?v=SdopTDcQtog&ab...

[Frimley111R]

If you call them asking about advertising surely they will provide demographic info?