Anyone been stung by FBTT, How s it gone ?
Discussion
Seduced with selling and storage fee discounts, powered by live selling into a galaxy of sales previously never seen by smaller brands the lure of FBTT was strong.
All went well into the end of November when the emperor’s new clothes were put on display for all to see.
Only a few warehouses were owned by TT so they bought up 3PL space but didn’t align systems or have a national strategy.
If you’re a brand with all your stock on TT and orders don’t get fulfilled you can’t easily get your stock out as it’s spread all over.
Worse still you’re live on TT with people shouting at you metaphorically speaking that it’s been 2 weeks where are my sweets, tat, copy perfume etc
A s
t show
All went well into the end of November when the emperor’s new clothes were put on display for all to see.
Only a few warehouses were owned by TT so they bought up 3PL space but didn’t align systems or have a national strategy.
If you’re a brand with all your stock on TT and orders don’t get fulfilled you can’t easily get your stock out as it’s spread all over.
Worse still you’re live on TT with people shouting at you metaphorically speaking that it’s been 2 weeks where are my sweets, tat, copy perfume etc
A s
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