Advertising with flyers
Discussion
I know you can't stick them to anything (such as hoardings or lamposts) as that constitutes "Bill Posting" which is usually prohibited.
I don't think there are any specific laws (either national or local) prohibiting the handing out of flyers or the placing of flyers in letterboxes or car windscreens.
You might find that some places (such as supermarket car parks or even council run car parks may not appreciate this type of activity and could ask you to stop. It creates litter which has to be tidied up by someone - usually at the Council Tax payer's expense.
By the way, when did the word "flyer" officially replace the word "leaflet" in the UK?
I don't think there are any specific laws (either national or local) prohibiting the handing out of flyers or the placing of flyers in letterboxes or car windscreens.
You might find that some places (such as supermarket car parks or even council run car parks may not appreciate this type of activity and could ask you to stop. It creates litter which has to be tidied up by someone - usually at the Council Tax payer's expense.
By the way, when did the word "flyer" officially replace the word "leaflet" in the UK?
Edited by Eric Mc on Monday 20th November 14:40
the word flyer was always used when i was in school. American-ism taking over i suppose. Take a look at the Microsoft application "Publisher" not a mention of leaflet anywhere.
Would it be best to phone a local council first to let them know what i am planning on doing?
Also if i was to go ahead with a "leaflet" drop on cars, but say cars in a car park that is close to a faceless company that works in the same circles as i do. Would i be walking on thin ice here?
Would it be best to phone a local council first to let them know what i am planning on doing?
Also if i was to go ahead with a "leaflet" drop on cars, but say cars in a car park that is close to a faceless company that works in the same circles as i do. Would i be walking on thin ice here?
_deano said:
Would it be best to phone a local council first to let them know what i am planning on doing?
Certainly NOT!!
It's always easier for a grey man in a grey suit sat behind a desk to say No than it is to say Yes.
It's also easier to ask for forgiveness after the event rather than to seek permission.
Just go for it. If anyone stops you then stop & plead ignorance - that'll be the end of it & you've still managed to distribute some leaflets.
I've walked miles, late at night, putting leaflets through shop/office doors. Also consider inserts in the local rag - expensive but worked ok for me.
Thanks. I think that i will give it a go.
The car park that i am thinking about is located at Lakeside Retail park. I have no idea who this would belong to, but i doubt that it is private.
Also regarding the second part of the question:
As mentioned I will want to target cars that are parked closed to another computer world company. I've been in this purple shop and I’m disgusted in the way that potential clients are treated by the staff.
Example: they first of all make you wait for a min of 10mins before serving you (as there is only one person at the desk) and when they do, it's with a snotty attitude; "are you sure that you are not a retard? And that this is a computer not a door stop…”
Then on top of that they charge the earth!
So I am thinking that I could quite easily undercut the prices and offer much better service with a quicker turn around time for completion.
But what bother would I be in for doing this?
Thanks again.
DJ
The car park that i am thinking about is located at Lakeside Retail park. I have no idea who this would belong to, but i doubt that it is private.
Also regarding the second part of the question:
As mentioned I will want to target cars that are parked closed to another computer world company. I've been in this purple shop and I’m disgusted in the way that potential clients are treated by the staff.
Example: they first of all make you wait for a min of 10mins before serving you (as there is only one person at the desk) and when they do, it's with a snotty attitude; "are you sure that you are not a retard? And that this is a computer not a door stop…”
Then on top of that they charge the earth!
So I am thinking that I could quite easily undercut the prices and offer much better service with a quicker turn around time for completion.
But what bother would I be in for doing this?
Thanks again.
DJ
Whilst you can compare your offer to that of competitors, the comparsion must be like-for-like and quantifiable (as well as true). What you can't say is that you offer a "better service than....." or are "nicer people to deal with than....."
As for distribution under wipers, there is no specific law other than what you are distributing is itself lawful. I recall a car manufacturer getting into trouble over a quite clever bit of marketing by designing what appeared to be a parking ticket - complete with plastic bag - and taping them to the windscreens of cars around the west end (It was in fact an invitation to a test drive!).
A flyer traditionally promotes an event such as a concert.
A leaflet traditinaly promotes a business, product or service.
The two have become merged as the same thing.
Bring back Bill Sticker - all is forgiven!
As for distribution under wipers, there is no specific law other than what you are distributing is itself lawful. I recall a car manufacturer getting into trouble over a quite clever bit of marketing by designing what appeared to be a parking ticket - complete with plastic bag - and taping them to the windscreens of cars around the west end (It was in fact an invitation to a test drive!).
A flyer traditionally promotes an event such as a concert.
A leaflet traditinaly promotes a business, product or service.
The two have become merged as the same thing.
Bring back Bill Sticker - all is forgiven!
I would guess the car park at lakeside is owned by lakeside shopping centre!
Personally I would tend to avoid flyers especially in this situation. If Lakeside get annoyed about it they can make life a pain if they choose. Also, I know a number of people, myself included who will as a matter of course not use any company that does this. Would you like having someone treat your car like a post box? Me neither! Dorr drops require a bit more effort but are often more effective.
Personally I would tend to avoid flyers especially in this situation. If Lakeside get annoyed about it they can make life a pain if they choose. Also, I know a number of people, myself included who will as a matter of course not use any company that does this. Would you like having someone treat your car like a post box? Me neither! Dorr drops require a bit more effort but are often more effective.
Funnily enough I suggested to my g/f to put her fliers under windscreen wipers in car parks. Far quicker than posting door to door.
The multi storey car park I suggested is now private (sellect companies must have offered to pay a fair amount for the space) so I assume the council aren't involved. In which case, security will probably be sporadic and will give her a chance to evade him.
If she puts each flier under the windscreens, surely if they are thrown on the floor she won't be help accountable.
The multi storey car park I suggested is now private (sellect companies must have offered to pay a fair amount for the space) so I assume the council aren't involved. In which case, security will probably be sporadic and will give her a chance to evade him.
If she puts each flier under the windscreens, surely if they are thrown on the floor she won't be help accountable.
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