Sending a lot of mail - Cheapest method???
Discussion
Two options
1) For the highest response to the letter;
Send it by first class post with a 'live' stamp in the corner, i.e. not a franking machine. Have it hand addressed in blue ink. It'll cost 32p per envelope for the postage (assuming it's under 60 grammes), and the cost of somebody to hand address the envelopes. Call it 20 quid. Total cost £180.
2) For the cheapest way to send the letters;
Find your local mailing house in the Yellow Pages. Ask them about Mailsort 3 or Walksort, an option normally only available for large mailers (10,000+). See if you can get your 500 envelopes stuck in with a larger mailing. You'll pay about 12pence per envelope, but you will have insertion charges at the mailing house, and they will have to format your mailing list to accomodate what's called Mailsort. This is the number that Royal Mail use to speed up delivery, it saves them having to sort it by postcode, and they pass the savings over to the mailer. A guideline price would be £50/'000 for insertion costs, plus £50 to set up the insertion machines and maybe a £10 charge to sort your data for Mailsort. About £145.
Not much in it, pricewise. But always choose option 1 if you want the quickest delivery and the highest amount of readership.
1) For the highest response to the letter;
Send it by first class post with a 'live' stamp in the corner, i.e. not a franking machine. Have it hand addressed in blue ink. It'll cost 32p per envelope for the postage (assuming it's under 60 grammes), and the cost of somebody to hand address the envelopes. Call it 20 quid. Total cost £180.
2) For the cheapest way to send the letters;
Find your local mailing house in the Yellow Pages. Ask them about Mailsort 3 or Walksort, an option normally only available for large mailers (10,000+). See if you can get your 500 envelopes stuck in with a larger mailing. You'll pay about 12pence per envelope, but you will have insertion charges at the mailing house, and they will have to format your mailing list to accomodate what's called Mailsort. This is the number that Royal Mail use to speed up delivery, it saves them having to sort it by postcode, and they pass the savings over to the mailer. A guideline price would be £50/'000 for insertion costs, plus £50 to set up the insertion machines and maybe a £10 charge to sort your data for Mailsort. About £145.
Not much in it, pricewise. But always choose option 1 if you want the quickest delivery and the highest amount of readership.
Option 2 above is unlikely to work. The Mailsort sortations are normally run at data stage and before any personalisation is done, and more often than not on the clients own docket. Unless you can find someone who does the sortation on the enclosing machines, and there are very few people who do that, it's a non starter.
Option 1 above might work depending on what the letters are about. Is it a mailing designed to drum up business or a communication to existing clients? You get 100gms in the envelope these days but it must be C5+ or less in size and less than 5mms thick to get into the Letter classification, if it's up to C4+ and between 5mms-25mms thick it goes Large Letter.
Hope that helps.
Option 1 above might work depending on what the letters are about. Is it a mailing designed to drum up business or a communication to existing clients? You get 100gms in the envelope these days but it must be C5+ or less in size and less than 5mms thick to get into the Letter classification, if it's up to C4+ and between 5mms-25mms thick it goes Large Letter.
Hope that helps.
Stephanie Plum said:
Option 2 above is unlikely to work. The Mailsort sortations are normally run at data stage and before any personalisation is done, and more often than not on the clients own docket. Unless you can find someone who does the sortation on the enclosing machines, and there are very few people who do that, it's a non starter.
Option 1 above might work depending on what the letters are about. Is it a mailing designed to drum up business or a communication to existing clients? You get 100gms in the envelope these days but it must be C5+ or less in size and less than 5mms thick to get into the Letter classification, if it's up to C4+ and between 5mms-25mms thick it goes Large Letter.
Hope that helps.
Option 1 above might work depending on what the letters are about. Is it a mailing designed to drum up business or a communication to existing clients? You get 100gms in the envelope these days but it must be C5+ or less in size and less than 5mms thick to get into the Letter classification, if it's up to C4+ and between 5mms-25mms thick it goes Large Letter.
Hope that helps.
Agreed...
For 500 it is hardly worth it.
Thats a days work for someone on a fiver an hour and the cost of a blue biro!
There is a second benefit in that personally written (neat...) envelopes and real stamps get a better response - and will most likely pay for the difference in cost in new business tens or hundreds of times over.
Similarly, print on good quality 100 gsm paper. The mailout will cost you about £3 more and has a real effect on the perceived quality of your establishment. Similarly for 500, if you sign them personally it will also be of benefit.
These things really do work!
Your second option for a more 'long term' scenario would be to use MS Word and open one of the address label templates and type them out. It will probably be quicker than writing by hand anyway. Then go out to Staples and get the matching format labels - their own brand are great and are exactly the same as the 'Avery' templates work uses.
Fill you bog standard laser printer and press print. Hey presto.
The benefit of this method is that next time you want to mail to this group of people, it was take a lot less time as you already have the label files saved!
Gassing Station | Business | Top of Page | What's New | My Stuff