Business people, advice needed...
Discussion
I run a business which is a service to the corporate event scene. Its been going quite well for its age and already had some very large PLC's use us.
A lot of our sales we have been very lucky with and we havent done much in the way of mailshots or advertising (bit of PR when we launched) a lot has been through reccomendation also.
I'm looking for advice as the best way into the events side of things for corporate companies. Trade magazines? Mailshots? more PR?
I have been cold calling alot which is ok but i'm sure I can get better results with another means. Corporates dont really like cold calls IMO and it also takes too long to contact the right person. (the data that I have bought is always pretty pants too)
I'm sure many of you have done it and can offer a bit of advice... I'm not too fond of business link so I thought I would hand it to the PH massive!
Thanks in advance.
PS its an alcohol breath testing service. (think morning after, CSR etc)
A lot of our sales we have been very lucky with and we havent done much in the way of mailshots or advertising (bit of PR when we launched) a lot has been through reccomendation also.
I'm looking for advice as the best way into the events side of things for corporate companies. Trade magazines? Mailshots? more PR?
I have been cold calling alot which is ok but i'm sure I can get better results with another means. Corporates dont really like cold calls IMO and it also takes too long to contact the right person. (the data that I have bought is always pretty pants too)
I'm sure many of you have done it and can offer a bit of advice... I'm not too fond of business link so I thought I would hand it to the PH massive!
Thanks in advance.
PS its an alcohol breath testing service. (think morning after, CSR etc)
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