Internet Marketing?
Discussion
Anyone any experience of this?
What do people recon to the effectivness, £ for £ of the different methods:
1) SEO
2) Pay per click
3) Banner ads on appropriate sites
4) Convetional advertising (e.g. flyering, leaflet drop, magazine ads) for web businesses
Also, what difference do those who do it, find between doing SEO / PPC for different mediums? I.e. Google, Yahoo or MSN?
Cheers guys!
Kieran
What do people recon to the effectivness, £ for £ of the different methods:
1) SEO
2) Pay per click
3) Banner ads on appropriate sites
4) Convetional advertising (e.g. flyering, leaflet drop, magazine ads) for web businesses
Also, what difference do those who do it, find between doing SEO / PPC for different mediums? I.e. Google, Yahoo or MSN?
Cheers guys!
Kieran
My specialist subject! Really it depends on your market and the competition. Long term, SEO can provide huge cost effectiveness - if you're number one in Google, Yahoo etc for some well searched keyphrases you needn't pay for your visitors. This works well for a client of mine in the property industry.
As a short term strategy PPC can give good results with no lag (it can take 6 months and more for an organic seo campaign to get into full swing), you can easily see what results you're getting and adjust spend accordingly and feed the findings back into the seo you do on the site. Equally some markets can be prohibitively expensive for some businesses - £10 per click for example (and much higher) even on highly trafficked results. So you'll need to look at the effectiveness of landing pages rather than just driving traffic as with any element of your advertising.
Banner ads don't really do that well IME, if you're not paying much and can get a well targetted audience it can help build brand awareness.
Conventional advertising - again it's business dependent. My last company had tried TV advertising, national and local advertising and in then end put everything into the Internet and got the results. Of course it does work for some people else they wouldn't do it and you may just have to try it / look at the competition to make that judgement.
Make sure you have some form of analytics on your site so you can see where your traffic is coming from and what is and isn't working! Any more questions just ask.
As a short term strategy PPC can give good results with no lag (it can take 6 months and more for an organic seo campaign to get into full swing), you can easily see what results you're getting and adjust spend accordingly and feed the findings back into the seo you do on the site. Equally some markets can be prohibitively expensive for some businesses - £10 per click for example (and much higher) even on highly trafficked results. So you'll need to look at the effectiveness of landing pages rather than just driving traffic as with any element of your advertising.
Banner ads don't really do that well IME, if you're not paying much and can get a well targetted audience it can help build brand awareness.
Conventional advertising - again it's business dependent. My last company had tried TV advertising, national and local advertising and in then end put everything into the Internet and got the results. Of course it does work for some people else they wouldn't do it and you may just have to try it / look at the competition to make that judgement.
Make sure you have some form of analytics on your site so you can see where your traffic is coming from and what is and isn't working! Any more questions just ask.
Going to run Google analytics to do my analysis.
My thoughts are to launch with PPC on AdWords, then start the SEO at the same time. I'll do low cost/cost effective SEO until decent money is coming in...and just try to make the best of a limited budget in the meantime.
For launch....I've got 20,000 flyers I'll be distributing through a variety of means (and I think we've done a very good job with the design), that help give the site an initial boost and legtitamacy in a "dodgy" industry.
so my plan would look like:
Weeks 1-2: Heavy flyering, heavy PPC, moderate SEO
Weeks 3-4: Moderate PPC (based on analytics numbers), moderate SEO
Weeks 5-7: More heavy SEO, moderate PPC, working and correcting based on analytics
Weeks 8 on: "Special Occassion" flyering in key demographics, PPC based on results, hard on the SEO as standard
Would this appear a good plan for an Ann Summers alternative?
My thoughts are to launch with PPC on AdWords, then start the SEO at the same time. I'll do low cost/cost effective SEO until decent money is coming in...and just try to make the best of a limited budget in the meantime.
For launch....I've got 20,000 flyers I'll be distributing through a variety of means (and I think we've done a very good job with the design), that help give the site an initial boost and legtitamacy in a "dodgy" industry.
so my plan would look like:
Weeks 1-2: Heavy flyering, heavy PPC, moderate SEO
Weeks 3-4: Moderate PPC (based on analytics numbers), moderate SEO
Weeks 5-7: More heavy SEO, moderate PPC, working and correcting based on analytics
Weeks 8 on: "Special Occassion" flyering in key demographics, PPC based on results, hard on the SEO as standard
Would this appear a good plan for an Ann Summers alternative?
Edited by kbf1981 on Friday 7th September 15:10
mrtim said:
My specialist subject! Really it depends on your market and the competition. Long term, SEO can provide huge cost effectiveness - if you're number one in Google, Yahoo etc for some well searched keyphrases you needn't pay for your visitors. This works well for a client of mine in the property industry.
It's free....therefore you should be aiming for good SEO. 
However, it can be hard to break into with *good* keyphrases therefore is a long-term rather than a short-term thing. SEM is a much faster way of getting a prescence online, but costs money. If you are going down this route, do your research to ensure you don't end up spending a fortune needlessly.In terms of Google, Yahoo or MSN - Google is the largest search engine therefore the majority of users will come from there. Yahoo is known for being a bit spammy on particular keywords. MSN is good quality traffic but there isn't much of it around. Most people put the majority of their focus on Google.
BTW, Adblock sucks. Many small websites rely on advertising revenues. I don't normally click on ads, however I do not block them because I understand that my favourite sites need ads to generate revenue, and I have clicked on one or two in the past when I've seen something interesting. In an ideal world, people would be prepared to donate tiny amounts to their favourite sites to cover hosting costs etc. In the real world, people don't, therefore advertising has to exist. The only time I will consider some form of blocker is if those obnoxious sound-ridden or flash ads become more prevalent.
It's a competitive area, but your short-term plan looks ok so long as you keep an eye on the numbers and conversion. Don't ignore the fact that ann summers type products might make an interesting talking point when looking for marketing opportunities e.g. bloggers, or anything newsworthy which will help on the SEO side.
mrtim said:
It's a competitive area, but your short-term plan looks ok so long as you keep an eye on the numbers and conversion. Don't ignore the fact that ann summers type products might make an interesting talking point when looking for marketing opportunities e.g. bloggers, or anything newsworthy which will help on the SEO side.
Are you suggesting giving stuff away to bloggers?How would you get ppl to write abt you're site in blogs?
I'm familiar with the internet and been using it ages, but I never got into reading ppl's blogs etc....
Aranell said:
mrtim said:
My specialist subject! Really it depends on your market and the competition. Long term, SEO can provide huge cost effectiveness - if you're number one in Google, Yahoo etc for some well searched keyphrases you needn't pay for your visitors. This works well for a client of mine in the property industry.
It's free....therefore you should be aiming for good SEO. However, it can be hard to break into with *good* keyphrases therefore is a long-term rather than a short-term thing. SEM is a much faster way of getting a prescence online, but costs money. If you are going down this route, do your research to ensure you don't end up spending a fortune needlessly.In terms of Google, Yahoo or MSN - Google is the largest search engine therefore the majority of users will come from there. Yahoo is known for being a bit spammy on particular keywords. MSN is good quality traffic but there isn't much of it around. Most people put the majority of their focus on Google.
BTW, Adblock sucks. Many small websites rely on advertising revenues. I don't normally click on ads, however I do not block them because I understand that my favourite sites need ads to generate revenue, and I have clicked on one or two in the past when I've seen something interesting. In an ideal world, people would be prepared to donate tiny amounts to their favourite sites to cover hosting costs etc. In the real world, people don't, therefore advertising has to exist. The only time I will consider some form of blocker is if those obnoxious sound-ridden or flash ads become more prevalent.
Search engine management?
Is that the same as SEO?
kbf1981 said:
Are you suggesting giving stuff away to bloggers?
How would you get ppl to write abt you're site in blogs?
I'm familiar with the internet and been using it ages, but I never got into reading ppl's blogs etc....
There's some very good stuff on this sort of thing and digital marketing generally at www.mpdailyfix.com (which I have on RSS, always browse, and occasionally read in detail). There's a lot of people trying to get bloggers to write about their product, with varying degrees of success. But if you do it right, it can work well as it can be a semi-independent recommendation.How would you get ppl to write abt you're site in blogs?
I'm familiar with the internet and been using it ages, but I never got into reading ppl's blogs etc....
Having said that, I see it as an opportunity rather than a strategy. If you find a blogger you like, and clearly relevant to your product, you can try sending him something (and it's not a bad idea to build a relationship - commenting on his blogs, feeding him news stories). But like any PR you have to accept negligible control - he may not mention it, he may not like it, or he might criticise you for your actions.
Another to look at is www.brandautopsy.com
Have a look at this article I wrote, 101 (mainly free) Tips to Improve Your Web Presence.
There are plenty of things you can do outside of PPC and paid for SEO to get your site on the map.
There are plenty of things you can do outside of PPC and paid for SEO to get your site on the map.
Cheers guys, the links are useful.
One thing is that http://www.mpdailyfix.com/ didnt work, is this the correct addy?
One thing is that http://www.mpdailyfix.com/ didnt work, is this the correct addy?
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