More Google AdWords talk....

[Andrew[MG]]

Still trying to find myself a new form of employment/direction in life, I stumbled upon this job recently:

[i]Trainee Account Manager

This is an opportunity to develop a skill set in a large and rapidly expanding market, achieve rapid progression and make a significant contribution to our growth.

The successful candidate will be required to:

Liaise with clients and manage there campaigns on a day-to-day basis.
Train for, and achieve Qualified Google Advertising Professional status and equivalent qualifications
Become highly knowledgeable in the field of pay-per-click search engines
Develop strong relationships with the pay-per-click providers account managers
Analyse and improve performance of accounts
Write advert copy
Develop knowledge and expertise in PPC display advertising (e.g. Googles content network) and develop a sub-product and business plan for Attacat
As we are a small business it is inevitable that the successful candidate will be required to get involved in a variety of other tasks.
Help expand the business in general
The successful candidate will:

Have Common Sense and Initiative
Have good interpersonal skills
Have a basic grasp of statistics and be able to use Excel
Be educated to degree level at least 2:1 (Possible degrees: Generalist subjects such as Geography & History, Marketing, especially direct marketing, Sciences including Social Sciences)[/i]

In the end I didn't actually get it (they gave it to someone with experience, even though they said they specifically didn't want any experience) but I'm quite interested in learning more about it so I can get a job with another agency or go out on my own doing it.

I know there are a few experts on here so I’m looking for some suggestions on what to do next. The plan at the moment goes along the lines of: buy a couple of books from Amazon, read as many relevant websites as I can find and study what the different agencies offer. After I've built up a decent knowledge then I'll email agencies and/or look for web designers that might like to offer extra services. Anything else I should be adding to this list?

I should probably add that I'm really not into web design at all and have very little knowledge of HTML etc.

Thanks for the help!

[Webber3]

If you want to get the Adwords certification, you'll need to create an account and spend some money with them, the grabbing b***ards! This is a pre-req for getting certified, but I can't remember how much cash you need to spend with them.

Edited by Webber3 on Sunday 30th March 00:53

[Andrew[MG]]

Webber3 said:

If you want to get the Adwords certification, you'll need to create an account and spend some money with them, the grabbing b***ards! This is a pre-req for getting certified, but I can't remember how much cash you need to spend with them.

Edited by Webber3 on Sunday 30th March 00:53

My think was that if I know what i'm doing then I can still do the work until I can pass certification. If I was doing it on my own then I'd probably do some freebies to get more experience and get some initial customers....

[Andrew[MG]]

I thinking these might be a good start....

http://www.amazon.co.uk/Ultimate-Guide-Google-AdWords-Adwords/dp/1599180308/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1206977980&sr=8-2 
http://www.amazon.co.uk/Search-Engine-Optimization-Hour-Day/dp/0471787531/ref=pd_bxgy_b_text_b?ie=UTF8&qid=1206977980&sr=8-2 
http://www.amazon.co.uk/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1?ie=UTF8&s=books&qid=1206978311&sr=1-1 

Good choices? Need more to start with? Any other ideas?

[Andrew[MG]]

coyft said:

I don't think you need to buy any books, there is a wealth of information online.

There are a huge amount of sites and guides out there....too many perhaps! The hardest thing is deciding which ones give the best advice and information - reading bad ones is only going reduce my competency. If you know of any particularly good sources then please post them up or PM them to me.

I hope to learn this quickly and get out there putting it into practice!

[sa_20v]

Jump onto WebmasterWorld.com for the latest inside information, also sign up to the 'Search Day' newsletter from SearchEngineWatch.com.

[Andrew[MG]]

sa_20v said:

Jump onto WebmasterWorld.com for the latest inside information, also sign up to the 'Search Day' newsletter from SearchEngineWatch.com.

There are a lot of newsletters you can sign up to on there!! :O

[Wozza]

Hi Andrew,

I have a PPC agency and we are currently recruiting for this role:

http://www.periscopix.co.uk/ppc_client_service_man...

Feel free to send us a CV in.

Cheers,


Marc

[Andrew[MG]]

YHM