Website advertising sales... where to start?
Website advertising sales... where to start?
Author
Discussion

Justin Miles

Original Poster:

193 posts

222 months

Wednesday 15th October 2008
quotequote all
Hi!

I've just launched (litereally this weeek) a new website dedicated to vans and commercial vehicles to compliment our existing finacne and car brokerage site.

The ethos of the new site follows very much the "pile 'em high and sell 'em cheap" principle. I would like to sell a little advertising space on the site (just a few, I don't want it swamped with ads that'll detract from the idea of the website), but have no idea of where to start.

Does anyone in here have a clue? Or, would anyone in here be interested in taking the project on a commission basis?

I'm open to any and all ideas.

Cheers

Justin

DonnyMac

3,634 posts

234 months

Wednesday 15th October 2008
quotequote all
Hi Chap,

Unless you have a tremendous amount of unique visitors your site will be worthless to advertisers and, moreover, you, as you'll get paid per thousand impressions or click throughs (measured in pence).

If you want to make a few pennies go for Google Advertsing and you'll make a couple of quid a month (although IMHO it makes sites look a bit cheap).

If you're interested in SEO or PPC advertising for your site I can help £500-£800/mth.

Best,
Don

heyuk

2,512 posts

221 months

Thursday 16th October 2008
quotequote all
DonnyMac said:
Hi Chap,

Unless you have a tremendous amount of unique visitors your site will be worthless to advertisers and, moreover, you, as you'll get paid per thousand impressions or click throughs (measured in pence).

If you want to make a few pennies go for Google Advertsing and you'll make a couple of quid a month (although IMHO it makes sites look a bit cheap).
Adsense is not worth the bother and I would agree it looks crap.

Once you start getting over 1000 uniques a day of targeted traffic you can start charging for adverts at the lower end of the scale, ideally looking 10,000+ to start getting proper wonga.

It could be worth just looking at associated products that you could sell via affiliate marketing as its better to get one £50 kick back for flogging van insurance than 2p from google on a similar click smile

paoloh

8,617 posts

235 months

Thursday 16th October 2008
quotequote all
heyuk said:
DonnyMac said:
Hi Chap,

Unless you have a tremendous amount of unique visitors your site will be worthless to advertisers and, moreover, you, as you'll get paid per thousand impressions or click throughs (measured in pence).

If you want to make a few pennies go for Google Advertsing and you'll make a couple of quid a month (although IMHO it makes sites look a bit cheap).
Adsense is not worth the bother and I would agree it looks crap.

Once you start getting over 1000 uniques a day of targeted traffic you can start charging for adverts at the lower end of the scale, ideally looking 10,000+ to start getting proper wonga.

It could be worth just looking at associated products that you could sell via affiliate marketing as its better to get one £50 kick back for flogging van insurance than 2p from google on a similar click smile
Out of interest, if a site is getting over 10000 visits a day, what sort of advertising revenue could you expect?

DonnyMac

3,634 posts

234 months

Thursday 16th October 2008
quotequote all
paoloh said:
heyuk said:
DonnyMac said:
Hi Chap,

Unless you have a tremendous amount of unique visitors your site will be worthless to advertisers and, moreover, you, as you'll get paid per thousand impressions or click throughs (measured in pence).

If you want to make a few pennies go for Google Advertsing and you'll make a couple of quid a month (although IMHO it makes sites look a bit cheap).
Adsense is not worth the bother and I would agree it looks crap.

Once you start getting over 1000 uniques a day of targeted traffic you can start charging for adverts at the lower end of the scale, ideally looking 10,000+ to start getting proper wonga.

It could be worth just looking at associated products that you could sell via affiliate marketing as its better to get one £50 kick back for flogging van insurance than 2p from google on a similar click smile
Out of interest, if a site is getting over 10000 visits a day, what sort of advertising revenue could you expect?
£2-4 per day I reckon. As above, affiliate marketing would be worth looking at (should have thought of it in my first post to you) - you'll get a good return for a single conversion and have highly targeted ads.

Good call heyuk.

jon-

16,534 posts

247 months

Thursday 16th October 2008
quotequote all
DonnyMac said:
paoloh said:
heyuk said:
DonnyMac said:
Hi Chap,

Unless you have a tremendous amount of unique visitors your site will be worthless to advertisers and, moreover, you, as you'll get paid per thousand impressions or click throughs (measured in pence).

If you want to make a few pennies go for Google Advertsing and you'll make a couple of quid a month (although IMHO it makes sites look a bit cheap).
Adsense is not worth the bother and I would agree it looks crap.

Once you start getting over 1000 uniques a day of targeted traffic you can start charging for adverts at the lower end of the scale, ideally looking 10,000+ to start getting proper wonga.

It could be worth just looking at associated products that you could sell via affiliate marketing as its better to get one £50 kick back for flogging van insurance than 2p from google on a similar click smile
Out of interest, if a site is getting over 10000 visits a day, what sort of advertising revenue could you expect?
£2-4 per day I reckon. As above, affiliate marketing would be worth looking at (should have thought of it in my first post to you) - you'll get a good return for a single conversion and have highly targeted ads.

Good call heyuk.
Daily ad revenue usually depends on how targeted your traffic is. If you have a site on how great lights are a lighting company might pay you a decent CPM where as someone like homebase might only pay an average.

I know a certain popular motoring website can charge anything up to £15cpm so if you're getting 1000 unique visitors each drawing an average of 8 pages that's 8000 pages / day...

Justin Miles

Original Poster:

193 posts

222 months

Tuesday 21st October 2008
quotequote all
Excuse my supidity John... what do you mean by £15cpm?

DonnyMac

3,634 posts

234 months

Tuesday 21st October 2008
quotequote all
Justin Miles said:
Excuse my supidity John... what do you mean by £15cpm?
cost per thousand

Justin Miles

Original Poster:

193 posts

222 months

Tuesday 21st October 2008
quotequote all
Thanks for the heads up Donny.

PetrolTed

34,468 posts

334 months

Tuesday 21st October 2008
quotequote all
Valuing potential revenues based on page impressions can be very misleading.

The value of a page is simply determined by whether you've got businesses that want to be associated with your site.

Has anyone asked to advertise on your site...? That's a good indicator of demand. Creating demand and getting those first few advertisers is the really tricky bit.

DonnyMac

3,634 posts

234 months

Tuesday 21st October 2008
quotequote all
PetrolTed said:
The value of a page is simply determined by whether you've got businesses that want to be associated with your site.
Don't listen to him ^^^

What would he know wink

Buster Bakdorzin

16,277 posts

296 months

Tuesday 21st October 2008
quotequote all
DonnyMac said:
PetrolTed said:
The value of a page is simply determined by whether you've got businesses that want to be associated with your site.
Don't listen to him ^^^

What would he know wink
+1

I can also advice on web traffic generation and SEO matters.