New company name

[Exigeowner]

Hi All, In the next few weeks I will be starting a small venture in the world of Airfreight and Seafreight, I want the first word of the company name to be a statement followed by the usual shipping, freight, worldwide freight etc etc.

I have a shortlist of the following but would like a poll reaction, any comments also of course.

I know my favorite already but lets see.

[Taita]

Hmmm, tbh matey, none of them JUMP out.

Vision maybe?

[Windsorphil]

Hi there,

I'm looking for good frieght forwarding/shippers, with loads ranging from containers to boxes from China to various places, some by air for urgent orders - what are you going to be doing?

[SGirl]

Don't know about which one exactly, but I'd definitely say not "Caliber". Apart from the fact it's spelt "Calibre" in "proper" English there's also the fact that someone else is (was?) using the name for some kind of beer. I'd steer clear of Excel as well, because it's a name used for a very renowned software package.

I'd recommend you do searches on all those names to see what other companies are doing with them - if anything. I do name evaluations for various clients and that's the first thing you have to do - check nobody else is using the name for a competing organisation or anything dubious.

Hope this helps.

[edb49]

Some quick thoughts on the options. Consider it constructive criticism

Excel - can be confused with "XL"
Eminence - too long
Prominence - too long
Transcendent - too long
Caliber - easy to get spelling wrong
Vision - too common
Kudos - too hippy

Esteem
Eclipse
Surpass

[_Voyager_]

If you ask me they are all very easy to forget. I also hate company names which are acronyms. IMHO .

Why not ground the name with something real and a colour? I quite like:

Container Blue ltd.
Red Anchor ltd.
Yellow Rope ltd.

[DjSki]

These sound like the team names on The Apprentice.....bit cheesy?

[DjSki]

_Voyager_ said:

If you ask me they are all very easy to forget. I also hate company names which are acronyms. IMHO .

Why not ground the name with something real and a colour? I quite like:

Container Blue ltd.
Red Anchor ltd.
Yellow Rope ltd.

These sound better.

[Brown and Boris]

I think the main considerations are; can you get the web address and trademark and what might it mean in all languages?

I recently had to name a new product and after much work we had to ditch the name for risk of 'passing of' a competitor. In the end we went for the name of a mythical Goddess because versions of it were in all EU languages and it had no political/religious implications.

Try;

Poseidon (God of the seas)

Aeolus (God of the winds)

Pontuis (God of the deep sea)

Nerus (Old Man of the sea)

Peitha (Goddess of persuasion)



http://en.wikipedia.org/wiki/Greek_sea_gods

[Eric Mc]

I wouldn't be surprised if most of those names already exist at Companies House and therefore may not be available - unless you modify them in some way.

[Jack Blag]

As you do airfreight and seafreight, why not go for an animal that can fly and float? e.g. Swan, goose, duck? It would also lend itself to an elegant logo... a flock of flying geese? e.g. Branta Transport

Have a look at Wiki: http://en.wikipedia.org/wiki/Goose

[mas99]

I quite like _Voyager_'s suggestion.

The ones you have are uninspiring.

Had to laugh at the first. Ever heard of Excel Logistics?

[Brown and Boris]

Would Lotus get sniffy of you used Exige?

[Eric Mc]

Or Excel - as might Microsoft.

[Simpo Two]

Being cynical, which is a good way to view these things, they're actually meaningless. None of them tell me what you do.

Put yourself in the customer's place. If I was a customer I wouldn't be interested in the shinyness of your logo, I'd want to know that you can my box from A to B on time, on budget, and in one piece. So I'd like to see a descriptive name - something with 'transport' or 'freight' in it would tell me I'm getting warm. That tells me the company is run by people who transport things, whilst your suggestions suggest that the company is run by marketing men who'd rather spend the money on websites than drivers.

That may be harsh and boring and old school, but we've seen that new school isn't always better

Edited by Simpo Two on Sunday 4th January 19:43

[Simpo Two]

_Voyager_ said:

Red Anchor ltd.

There was a company round here once called 'Anchor Euro'. I thought the words should be the other way round - until I pronounced it that way...

[V8mate]

Exigeowner said:

Hi All, In the next few weeks I will be starting a small venture in the world of Airfreight and Seafreight, I want the first word of the company name to be a statement followed by the usual shipping, freight, worldwide freight etc etc.

Worldwide Freight Shipping it is then.

KISS.

[Simpo Two]

You could also change your name to Aaron C. Freight...

[bmw2002]

Brown and Boris said:

Would Lotus get sniffy of you used Exige?

Or Lotus Freight Services?

[Goochie]

Eric Mc said:

I wouldn't be surprised if most of those names already exist at Companies House and therefore may not be available - unless you modify them in some way.

How does that work? I once worked for "Integration Technology" in Oxfordshire, and there was another company doing something different but with the same name in Kent (or thereabouts).

I presume there are multiple companies called "A1 Plumbing services" etc. too.