Where to advertise/publicise lambo wedding car?
Where to advertise/publicise lambo wedding car?
Author
Discussion

blot

Original Poster:

1,308 posts

268 months

Sunday 4th January 2009
quotequote all
Decided to take a leaf out of Simonspider's book and perhaps generate some income from the lambo occasionally.

Put together a simple site today www.lambohire.com but where best to promote it?

Not had good results with google adwords in the past and not keen on spending time on SEO work either.

Would (dare I say it) advertising in the local paper once a month be worth while? Are wedding fares worth tracking down? Any other ideas?

Waddayafink?

Ta, Blot smile


MuZzY TVR

28 posts

228 months

Sunday 4th January 2009
quotequote all
hi blot,
weddings are a good idea might be worth tracking down!
advertisements on yell.com are about £100 for the year and are locally based according to where people are? local papers are a good option but you might have to make it quite a large advert to get noticed? you could also try cheshire life etc (maybe more the sort of readship you are after)
alternatively why not try affiliating yourself with 2 or 3 traditional wedding car hire companies in the area and offering them a kickback (say 10%) if they can sell your product alongside their own?
hope some of this helps at least
andy

MuZzY TVR

28 posts

228 months

Sunday 4th January 2009
quotequote all
hi blot,
weddings are a good idea might be worth tracking down!
advertisements on yell.com are about £100 for the year and are locally based according to where people are? local papers are a good option but you might have to make it quite a large advert to get noticed? you could also try cheshire life etc (maybe more the sort of readship you are after)
alternatively why not try affiliating yourself with 2 or 3 traditional wedding car hire companies in the area and offering them a kickback (say 10%) if they can sell your product alongside their own?
hope some of this helps at least
andy

cs02rm0

13,966 posts

222 months

Sunday 4th January 2009
quotequote all
How do you fit a wedding couple and a chauffeur in it?

JonRB

80,144 posts

303 months

Sunday 4th January 2009
quotequote all
You *have* informed your insurers, I presume? Because use for Hire or Reward is specifically excluded in standard motoring policies.

Edit: Nice little website, BTW

Edited by JonRB on Sunday 4th January 19:26

blot

Original Poster:

1,308 posts

268 months

Sunday 4th January 2009
quotequote all
MuZzY TVR said:
hi blot,
weddings are a good idea might be worth tracking down!
advertisements on yell.com are about £100 for the year and are locally based according to where people are? local papers are a good option but you might have to make it quite a large advert to get noticed? you could also try cheshire life etc (maybe more the sort of readship you are after)
alternatively why not try affiliating yourself with 2 or 3 traditional wedding car hire companies in the area and offering them a kickback (say 10%) if they can sell your product alongside their own?
hope some of this helps at least
andy
Cheers Andy, some useful thoughts, much appreciated smile

blot

Original Poster:

1,308 posts

268 months

Sunday 4th January 2009
quotequote all
JonRB said:
You *have* informed your insurers, I presume? Because use for Hire or Reward is specifically excluded in standard motoring policies.

Edit: Nice little website, BTW

Edited by JonRB on Sunday 4th January 19:26
Yup and ta smile

mas99

4,935 posts

215 months

Sunday 4th January 2009
quotequote all
I think he is planing to do the driving.
Deliver Bride to church.
say 30 mins. £500. Seems fair.

transactor

152 posts

229 months

Sunday 4th January 2009
quotequote all
OP blot, if you are going to drive the bride/groom yourself dont you need a chaueffering licence from the council?

amir_j

3,579 posts

232 months

Sunday 4th January 2009
quotequote all
blot said:
Decided to take a leaf out of Simonspider's book and perhaps generate some income from the lambo occasionally.

Put together a simple site today www.lambohire.com but where best to promote it?

Not had good results with google adwords in the past and not keen on spending time on SEO work either.

Would (dare I say it) advertising in the local paper once a month be worth while? Are wedding fares worth tracking down? Any other ideas?

Waddayafink?

Ta, Blot smile
Hope u have specified age/driving record limits etc.

Try anywhere with good footflow using a poster, every other takeaway seems to have one round my way. Also Yellow Pages.

carjac

92 posts

215 months

Monday 5th January 2009
quotequote all
To get work you could affiliate yourself with the local religious preachers of all the faiths, especially the asians as they are big supercar hirer's (I know you're offering chaffuerd hire) also team up with florists, DJ's, cater's, wedding dress hire shops, Photographers etc anybody who is involved with the wedding sector. Maybe get another car owner to team up with to offer best man and groom transport. Offer drives round the block for guests at reception, photo op's. there are loads of things you can do.

Goochie

5,804 posts

250 months

Monday 5th January 2009
quotequote all
Get yourself down to a local wedding fayre. They will start springing up all over the place in the spring so you may have to think about booking your pitch now.

4 years ago when we were looking around them, it was quite common to see a bentley etc. outside with a board showing prices etc.


blot

Original Poster:

1,308 posts

268 months

Monday 5th January 2009
quotequote all
Thanks for all the suggestions, will probably add a facebook page & myspace along with a few other web2.0 apps I use. Might add an enquiries form to the site, though I personally never use them so not sure if it would be of any use at all! smile

75 visits to the site yesterday from the link on this thread, if I could get that kind of traffic from 'local' folk, might just get the odd booking!


Goochie

5,804 posts

250 months

Monday 5th January 2009
quotequote all
Its also worth remembering that people will pay through the nose for weddings, but a clear price may put them off. Get them on the hook before reeling them in wink

Think of an occasion for which you could rent you and the car out for just £250 and then advertise the rates on the main page as "From just £250!"

jas xjr

11,309 posts

270 months

Monday 5th January 2009
quotequote all
carjac said:
To get work you could affiliate yourself with the local religious preachers of all the faiths, especially the asians as they are big supercar hirer's (I know you're offering chaffuerd hire) also team up with florists, DJ's, cater's, wedding dress hire shops, Photographers etc anybody who is involved with the wedding sector. Maybe get another car owner to team up with to offer best man and groom transport. Offer drives round the block for guests at reception, photo op's. there are loads of things you can do.
+1

Piglet

6,250 posts

286 months

Monday 5th January 2009
quotequote all
blot said:
JonRB said:
You *have* informed your insurers, I presume? Because use for Hire or Reward is specifically excluded in standard motoring policies.

Edit: Nice little website, BTW

Edited by JonRB on Sunday 4th January 19:26
Yup and ta smile
You also need to consider some kind of liability insurance in case you don't get the bride to church and the rest of the wedding package goes tits up....could be a pretty costly claim.

transactor

152 posts

229 months

Monday 5th January 2009
quotequote all
Blot could you tell us how much the insuarance and relevent licenses were as i may wish to offer a similar service down here but have heard that the insurance is quite expensive. thanks

GTIR

24,741 posts

297 months

Tuesday 6th January 2009
quotequote all
I do weddings in my Merc E class, did 10 in 2008, and have some booked for 2010!

Go and see local bridall shops and get some flyers done, also pay for Adwords in google, I get 60% of my work through the net.

Not clued up on Lambo's but is it a two seater?
Most weddings I do I have the bride and father/mother in my car and after the bride and groom, I am not sure how your car will fit in with a wedding?

Maybe you could have the groom only but my experience is that the men have very little to do with organising weddings (unless instructed to do so by the fairer sex) and a supercar is not high on the list of "wants".
It usually a bentley or Roller etc

Saying that you never know if you dont try.

Regarding licences, last year laws were bought it and now you will have to have a private hire licence and hire and reward insurance, most insurance companys will not insure you unless you have a private hire licence.

If you just do the occaisional one then give it a go.