Business Cards at Exhibition - Prize Draw

[SLacKer]

Hi

We will be spending two days at the Travel Tech Show at Earls Court in a few weeks and want people to register via business card for further information etc.

The suggestion has been made that we have a prize draw to win say a PS3, Sat Nav or something. Anyone got any tips on this as I don't want to get into something that is maybe a little naff.

The object of the excercise is to get people onto the stand and to talk to them rather than letting them pass by and of course we are competing with the other exhibitors.

Any experiences, advice or ridicule (well it is PH after all) accepted gladly.

[V8mate]

I think that people like business card draws.

Costs them nothing; and they gain a contact and possibly a prize.

[Bernie-the-bolt]

How about the following....

Search on the internet and buy an air powered shotgun that fires arrows with suckers on the ends.

Have your stand created so that is is dynamic, vibrant and eye catching of which one element is a target.

The target has three possible prizes, everyone has a shot or two but must give you their business card to have a go. For example if they shoot and it lands in the iPod element they are then entered into a draw for that prize along with everyone who also hit that spot etc etc.

Go to exhibition.

Collect loads of business cards (and talk to people at the same time, establish if they have a need etc).

Finish exhibition, go out and get pissed.

Go back to work and follow up leads.

It will generate a huge amount of interest in your stand.

If you would also like me to design the stand for you, please pm me as this is what we do

Job done.

[Mattt]

Depends if you want the details of everyone who visits the show, or just those who are likely to buy your products.

[Simpo Two]

I'd have thought that if you lure people to hand over business cards with a juicy prize or game, you will end up with a lot of duff leads because those people are not your target market.

'Would you be interested in our products?'
'No, I only gave you my card because I wanted to win the bear/play the game'

Just a thought.

I don't enter business card draws because I know that the following week the salesman will ring and try to sell me stuff I don't want. If I did want the the stuff he sells, I'd have gone onto the stand anyway.

[Bernie-the-bolt]

Use a gimmick to get people on the stand and then as I mentioned, you could have a chat with people as they hand over their business cards to identify prospects and wasters.

Just a thought....or was that part of my reply ignored?