Marketing to the USA (Genealogy)
Discussion
I am looking into offering genealogy based tours of the UK to US and Canadian clients. I know what genealogy sites to advertise on in north America, and will also be putting money into PPC.
The above methods will go a great way to catching attention from people interested in genealogy, however I would like to pitch the "genealogy tour" to a wider US/Canadian market in general. I was thinking of classified ads in the NY/LA times etc. Anybody got any ideas?
The above methods will go a great way to catching attention from people interested in genealogy, however I would like to pitch the "genealogy tour" to a wider US/Canadian market in general. I was thinking of classified ads in the NY/LA times etc. Anybody got any ideas?
Yes, here’s an idea (forgive me if it doesn’t make sense I’m exhausted)
Rent a demographically profiled list of US consumers
1. Over 50
2. European Travel
3. Wealthy (whatever the threshold is $75k?)
4. Geography – major US cities
Sort by surname.
Take the top ten surnames (use the rest later after you've judged results) which then give you XX,000+ recipients x5-20 surnames.
Look up family (UK) history for these surnames.
Add email, name, US city, surname history & surname UK places of interest into www.wizemail.co.uk (this is my firm BTY) send email to all.
Dear John,
Ever wondered where the Smiths hailed from?
The Smith family name originates from where my tours are and were mainly fantastic people who after becoming wealthy loved to travel...etc
MyCompany.com after years of research into the Smith family history have devised a tour around the UK enlightening you on the history of your (in)famous European ancestors...yada, yada.
For only $500 we’ll whisk you and your family up from New York and take you to see dodgy old smith in place of murder/robbery not forgetting granny smith at the orchard...
Call us now on........ or email .......... so we can tailor a bespoke tour to enthral you, your partner and children about the wonders of the Great Smith family here in Europe.
I look forward to being your guide John.
PS – don’t forget x,y,z.
Everything in brackets is personalised automatically to the recipient so it’s not just a blanket email and could be as much or little text as you like – ie you could have whole paragraphs about family Smith and orchards.
This will work a whole lot better than a classified ad saying ever wondered where your family came from? Give me a buzz to find out and pop over.
Anyhoo, I do this all day long and am tired, if you think this could be the answer you’re looking for PM me.
Oh, it also tracks everyone who clicked on a link, so you get follow-up if they don't immediately get in touch.
Gook luck either way.
Best,
Don
Rent a demographically profiled list of US consumers
1. Over 50
2. European Travel
3. Wealthy (whatever the threshold is $75k?)
4. Geography – major US cities
Sort by surname.
Take the top ten surnames (use the rest later after you've judged results) which then give you XX,000+ recipients x5-20 surnames.
Look up family (UK) history for these surnames.
Add email, name, US city, surname history & surname UK places of interest into www.wizemail.co.uk (this is my firm BTY) send email to all.
Dear John,
Ever wondered where the Smiths hailed from?
The Smith family name originates from where my tours are and were mainly fantastic people who after becoming wealthy loved to travel...etc
MyCompany.com after years of research into the Smith family history have devised a tour around the UK enlightening you on the history of your (in)famous European ancestors...yada, yada.
For only $500 we’ll whisk you and your family up from New York and take you to see dodgy old smith in place of murder/robbery not forgetting granny smith at the orchard...
Call us now on........ or email .......... so we can tailor a bespoke tour to enthral you, your partner and children about the wonders of the Great Smith family here in Europe.
I look forward to being your guide John.
PS – don’t forget x,y,z.
Everything in brackets is personalised automatically to the recipient so it’s not just a blanket email and could be as much or little text as you like – ie you could have whole paragraphs about family Smith and orchards.
This will work a whole lot better than a classified ad saying ever wondered where your family came from? Give me a buzz to find out and pop over.
Anyhoo, I do this all day long and am tired, if you think this could be the answer you’re looking for PM me.
Oh, it also tracks everyone who clicked on a link, so you get follow-up if they don't immediately get in touch.
Gook luck either way.
Best,
Don
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