Sending out leaflets/flyers, i need some help!
Discussion
I have a small paving buisness which up until recently (surprise) was doing well.
Everyone out there is dropping their prices for materials by cutting corners and by cutting their labour rates too, some must be working for peanuts.
Some of these people were doing shoddy work anyway so i dread to imagine it now.....
Anyway i need to adjust my buisness ethos otherwise i,ll be left by the wayside.
I plan to drastically cut my prices by giving work to people i know and trust and getting them to do the job instead of me doing it and trying to earn well per job, essentially leaving me as a salesman and organiser which it seems i am quite good at and basically getting more jobs done. Not a new way of doing things but it is for me.
I plan on getting flyers made, i have my own website and a huge portfolio with quite a few professional type shots in there which imo would look great on a flyer.
I know 99% of people throw them out but some i imagine will look.
So i need help. I have the area i,m ready to target.
I have the website, i,ll get the flyer company to do my artwork (unless anyone here wants to offer their service) i just need to know
how many flyers should i print, should i repeatedly do the same houses?
how do i deliver thousands of flyers cost effectivly, i have seen companys which offer their services but do i trust them?
I dont mind chucking a few quid at it as i have confidence it will work but understandably i dont want to throw to much as part of me is realistic to realise they may all be binned.
Design? i plan to have one side with nothing but my website logo and a logo of a known manufacturer i am associated with, other side to include
1x large drive
1x small drive
1x large patio
1x small patio
text
est 2001
brett approved contractor
2mill public liability
phone numbers and a small printed address
was thinking of having in large writing
'supurb rates for supurb workmanship'
Any input greatly appreciated.
Everyone out there is dropping their prices for materials by cutting corners and by cutting their labour rates too, some must be working for peanuts.
Some of these people were doing shoddy work anyway so i dread to imagine it now.....
Anyway i need to adjust my buisness ethos otherwise i,ll be left by the wayside.
I plan to drastically cut my prices by giving work to people i know and trust and getting them to do the job instead of me doing it and trying to earn well per job, essentially leaving me as a salesman and organiser which it seems i am quite good at and basically getting more jobs done. Not a new way of doing things but it is for me.
I plan on getting flyers made, i have my own website and a huge portfolio with quite a few professional type shots in there which imo would look great on a flyer.
I know 99% of people throw them out but some i imagine will look.
So i need help. I have the area i,m ready to target.
I have the website, i,ll get the flyer company to do my artwork (unless anyone here wants to offer their service) i just need to know
how many flyers should i print, should i repeatedly do the same houses?
how do i deliver thousands of flyers cost effectivly, i have seen companys which offer their services but do i trust them?
I dont mind chucking a few quid at it as i have confidence it will work but understandably i dont want to throw to much as part of me is realistic to realise they may all be binned.
Design? i plan to have one side with nothing but my website logo and a logo of a known manufacturer i am associated with, other side to include
1x large drive
1x small drive
1x large patio
1x small patio
text
est 2001
brett approved contractor
2mill public liability
phone numbers and a small printed address
was thinking of having in large writing
'supurb rates for supurb workmanship'
Any input greatly appreciated.
Personally I wouldn't trust companies offering leafleting services, not had a bad experience myself, but too many horror stories and I really don't get how they can make any money out of it.
I'd suggest getting the flyer inserted in the local rag, I put circa 10k in our local the other week for about £250 I think it was. I wouldn't like to comment on the response rate as it was for a very different product.
Royal Mail also offer a service whereby they will get posty to deliver with the daily post, but depending on your area it can be very hard to get availability for the postcodes you want.
As for the leaflet, I'd suggest finding a local printer with a good reputation and a design/artwork service. Before you go to see them though, get some ideas and text scribbled down so they've got something to work from.
I'd suggest getting the flyer inserted in the local rag, I put circa 10k in our local the other week for about £250 I think it was. I wouldn't like to comment on the response rate as it was for a very different product.
Royal Mail also offer a service whereby they will get posty to deliver with the daily post, but depending on your area it can be very hard to get availability for the postcodes you want.
As for the leaflet, I'd suggest finding a local printer with a good reputation and a design/artwork service. Before you go to see them though, get some ideas and text scribbled down so they've got something to work from.
Personally I’d never recommend ‘flyers’ as a marketing medium for anything other than local take-always and perhaps taxi firms, instead the route to take would always be (in this order) –
1. Website
2. Email Marketing
3. Search Engine Optimisation
(PPC) maybe
Now that said, if you do want to go down the flyer route Google ‘99Designs’ give them a brief, the best you can muster, any original artwork you might have and what the call to action (CTA) is .
Tell them the finished size, DPI (300) and give them the copy, and for $100-150 you’ll get 5-20 very professional designs from some very hungry and talented global designers for you to chose from.
For distribution, you’ve got the local rags (negotiate heavily – the publishing industry is on its knees, has been for years), local pizza/curry/kebab take-away (they’re doing it already so you could halve their cost) or find some (trustworthy) local kids.
Before you embark on this route though, do some price research on the cost of design, print & distribution. Divide this by the households you will hit and get a price per recipient (hopefully it will be in pence).
Then research my original digital strategy, website £2k (one off), Email £2k (pa), SEO £2-10k (pa) – although the numbers may be bigger the cost per recipient will be tiny in comparison to print and once done it will always be there, not a one off exercise like printed flyers.
Good luck,
Don
1. Website
2. Email Marketing
3. Search Engine Optimisation
(PPC) maybe
Now that said, if you do want to go down the flyer route Google ‘99Designs’ give them a brief, the best you can muster, any original artwork you might have and what the call to action (CTA) is .
Tell them the finished size, DPI (300) and give them the copy, and for $100-150 you’ll get 5-20 very professional designs from some very hungry and talented global designers for you to chose from.
For distribution, you’ve got the local rags (negotiate heavily – the publishing industry is on its knees, has been for years), local pizza/curry/kebab take-away (they’re doing it already so you could halve their cost) or find some (trustworthy) local kids.
Before you embark on this route though, do some price research on the cost of design, print & distribution. Divide this by the households you will hit and get a price per recipient (hopefully it will be in pence).
Then research my original digital strategy, website £2k (one off), Email £2k (pa), SEO £2-10k (pa) – although the numbers may be bigger the cost per recipient will be tiny in comparison to print and once done it will always be there, not a one off exercise like printed flyers.
Good luck,
Don
A couple of thoughts...
Yes, insert in local newspaper.
Invest in decent full colour leaflets to show off your product.
If your staff are local and British, make something out of this.
Think of a message that will appeal to your target market.
The leaflet needs to generate a 'call to action': what do you want people to do once they've seen it? Free no obligation quotations, no pressure salesmen? that sort of thing. Make it clear and bold that you want people to call you.
Best of luck!
Yes, insert in local newspaper.
Invest in decent full colour leaflets to show off your product.
If your staff are local and British, make something out of this.
Think of a message that will appeal to your target market.
The leaflet needs to generate a 'call to action': what do you want people to do once they've seen it? Free no obligation quotations, no pressure salesmen? that sort of thing. Make it clear and bold that you want people to call you.
Best of luck!
I have used Leigh from Wilson Media Direct, http://wmediadirect.co.uk/ a fellow PHer and have been very impressed with his service.
DonnyMac said:
Personally I’d never recommend ‘flyers’ as a marketing medium for anything other than local take-always and perhaps taxi firms, instead the route to take would always be (in this order) –
1. Website
2. Email Marketing
3. Search Engine Optimisation
(PPC) maybe
Now that said, if you do want to go down the flyer route Google ‘99Designs’ give them a brief, the best you can muster, any original artwork you might have and what the call to action (CTA) is .
Tell them the finished size, DPI (300) and give them the copy, and for $100-150 you’ll get 5-20 very professional designs from some very hungry and talented global designers for you to chose from.
For distribution, you’ve got the local rags (negotiate heavily – the publishing industry is on its knees, has been for years), local pizza/curry/kebab take-away (they’re doing it already so you could halve their cost) or find some (trustworthy) local kids.
Before you embark on this route though, do some price research on the cost of design, print & distribution. Divide this by the households you will hit and get a price per recipient (hopefully it will be in pence).
Then research my original digital strategy, website £2k (one off), Email £2k (pa), SEO £2-10k (pa) – although the numbers may be bigger the cost per recipient will be tiny in comparison to print and once done it will always be there, not a one off exercise like printed flyers.
Good luck,
Don
Thanks1. Website
2. Email Marketing
3. Search Engine Optimisation
(PPC) maybe
Now that said, if you do want to go down the flyer route Google ‘99Designs’ give them a brief, the best you can muster, any original artwork you might have and what the call to action (CTA) is .
Tell them the finished size, DPI (300) and give them the copy, and for $100-150 you’ll get 5-20 very professional designs from some very hungry and talented global designers for you to chose from.
For distribution, you’ve got the local rags (negotiate heavily – the publishing industry is on its knees, has been for years), local pizza/curry/kebab take-away (they’re doing it already so you could halve their cost) or find some (trustworthy) local kids.
Before you embark on this route though, do some price research on the cost of design, print & distribution. Divide this by the households you will hit and get a price per recipient (hopefully it will be in pence).
Then research my original digital strategy, website £2k (one off), Email £2k (pa), SEO £2-10k (pa) – although the numbers may be bigger the cost per recipient will be tiny in comparison to print and once done it will always be there, not a one off exercise like printed flyers.
Good luck,
Don
When you say email marketing do you mean spam email?
I do have a very good website already and tbh dont really get anything through it, no doubt because its not been optomised, people that do visit the site who actually call though are far more likely to have the job done than someone whoes got my number from yell or the like though probably as the website imo is actually very good.
The only reason i have been thinking flyers is that a mate of mine has justg done 2000 in a crap area and got 2 quotes, i think 20000 in a good area could generate 10-15 quotes which i,d hope to get at least 4 jobs.
A company i once knew got their work only through flyers becuase they were crap at the job but good at sales plus all the double glazers/conservatory people have been sending them out for years so they must have some success rate?
Really what i need to do is to generate leads, if they are interested then i seriously think i can sell them the job as the price will be very good and the work good, unfortunately now it seems most people are concerned about price only which is fair enough but in the past i have relied on people wanting a high quality job done and appreciating it will cost more than the other local monkeys.
A common mistake with marketing is worrying about how much money is wasted.
Indeed, out of 20,000 if you get 2 jobs then 19,998 didn't have their intended effect. However in the same way you could say that a website has failed to convert the rest of the 6 billion people of the world.
If you are doing the sales job, you have a simple equation. That is comparing how much you spend on marketing, compared to your profit from the jobs.
20,000 leaflets may cost you £500 for the sake of argument, but if that consistently gets £2000 of profit, then you have a formula. If it works, then use the same formula with different areas.
By the way, the website is very good. Even down to the logo and font used it just smells of quality and far and away different to the black and white leaflets shoved through my door once a month from similar companies.
Don't lose sight of that.
Indeed, out of 20,000 if you get 2 jobs then 19,998 didn't have their intended effect. However in the same way you could say that a website has failed to convert the rest of the 6 billion people of the world.
If you are doing the sales job, you have a simple equation. That is comparing how much you spend on marketing, compared to your profit from the jobs.
20,000 leaflets may cost you £500 for the sake of argument, but if that consistently gets £2000 of profit, then you have a formula. If it works, then use the same formula with different areas.
By the way, the website is very good. Even down to the logo and font used it just smells of quality and far and away different to the black and white leaflets shoved through my door once a month from similar companies.
Don't lose sight of that.
JustinP1 said:
20,000 leaflets may cost you £500 for the sake of argument, but if that consistently gets £2000 of profit, then you have a formula. If it works, then use the same formula with different areas.
^^ Is true - if you have a formula that works, keep it up.On the site front the reason why you're not getting any visitors is because you have almost no content on the site - hold on, I'll explain.
The rok sliding menu you've got is java - this makes it difficult or impossible for a SE to crawl, thus to a spider the content isn't there. Your galleries are Flash (and not working for me with the latest version), again flash cannot be spidered and thus isn't seen or indexed.
To a consumer your site looks great, to Google it looks like you've only got one page and it hasn't got much on it - this is the only content Google thinks you've got on the entire site (it will only index text from "the Paving Experts" and below) -
http://209.85.229.132/search?q=cache:t6NsN-EWPwwJ:...
An seo firm will sort this for you, for a top job you're looking at £700-1000 p/mth which will start paying for itself with 4-6 months (depending on how old the site is).
On the email front, no absolutely not spam, communicate with previous prospects and potentially source a list of DIYers, renovators etc which have opted in to receive information similar to your product/service with a one click automated failsafe unsubscribe mechanism + feedback loops to AOL, Yahoo, MSN & Gmail.
I can help on SEO and email - although if you already have ROI figures for leafleting you might be best placed to do this as it should meet expectation.
Once you've got the Flash working on the site for all browser/versions you might want to have your flyers direct them to the site to flush out the higher end jobs - this is pretty much what email will do but you'll know (by name/email/telephone number) who was interested but didn't contact you so you can follow up personally if business is slow.
SEO will be an important part of the mix regardless and I'd recommend you do some research even if you punt for leafleting in the short term.
I'll be happy to email you some URLs of free analysis tools so you can see what's required to get up there in Search Engines if/when you focus on this.
Good luck,
D.
mc_blue said:
I have used Leigh from Wilson Media Direct, http://wmediadirect.co.uk/ a fellow PHer and have been very impressed with his service.
I know Leigh, he's a good guy, if he'll take the job, he'll do it well.HRG said:
Don't compete on price, compete on quality
^^what he said, good idea on different brand for lower quoted work as well.Client testimonials will do wonders for you. Get pics and words or just words from your past satisfied customers.
Try to get on checkatrade.com which is looking good as an expanding website for leads.
Show pics of a cut away showing clearly that you put in the right amount of materials (as they sometimes show on these rouge trader shows). if others are doing cheap jobs this will work additionally well.
Show a friendly, well dressed person in site (i.e. clean trousers and t-shirt). Branded clothing looks even more professional and costs next to nothing. It doesn't matter if you use contractors later on for the job.
When you win a job get yourself round to the local houses and tell them you will do a better deal as you are already here (probably 'preaching to the converted' here aren't I?)
You can charge more if you cna prove you are worth it. A cheap £2000 job is more expensive than a £3000 one if you've got to have it redone in a few years.
Try to get on checkatrade.com which is looking good as an expanding website for leads.
Show pics of a cut away showing clearly that you put in the right amount of materials (as they sometimes show on these rouge trader shows). if others are doing cheap jobs this will work additionally well.
Show a friendly, well dressed person in site (i.e. clean trousers and t-shirt). Branded clothing looks even more professional and costs next to nothing. It doesn't matter if you use contractors later on for the job.
When you win a job get yourself round to the local houses and tell them you will do a better deal as you are already here (probably 'preaching to the converted' here aren't I?)
You can charge more if you cna prove you are worth it. A cheap £2000 job is more expensive than a £3000 one if you've got to have it redone in a few years.
Some very good and helpfull information here guys and its much appreciated.
I think maybe seo is the way to go perhaps as i have no doubt there are people out there searching for 'block paving' on the internet. I don't know a lot about it and tbh some of the terms above do confuse me, spiders to me are the little buggers which my girlfriend is scared of
The problem i have regarding pricing is that everyone i know in the game is dropping their prices, some are so low they are earning £100 a day- to me thats madness, one problem on the job could leave you paying for their driveway.
Couple that with them cutting corners so their materials costs are cheaper some people are quoting a finished job cheaper than i can get the materials for. It seems the general public by and large are expecting to get the job done cheap because people need the work which to an extent is true however i think many people believe that if a job is say 5k then the guy doing it is earning 4k when in reality its more like 1.2k so when they get given a cheap quote they assume its because they have just lowered their labour cost which isnt true.
If i lower my labour cost then i would still be dearer.
Thats why i thought about subbing the work out. I know a few very good pavers who lack the ability to run their own buisness but are very capable of doing the job themselves. If i could use them then i could quote on their meterage rate, cost of materials and a percentage for myself.
I worked it out and i would be in line with all the other monkeys out there but would still be offering a well specced job with no corners cut. I wouldnt earn a fortune but enough for now plus if i was to concentrate on getting the work and not doing it i may be able to expand from say 3 jobs per mth to 6 which would then put me back earning what i was before.
I will draw the line though at cutting corners, i simply can not be bothered to have people ringing up furious with me and that aside its out of order and not far off a scam imo.
I think maybe seo is the way to go perhaps as i have no doubt there are people out there searching for 'block paving' on the internet. I don't know a lot about it and tbh some of the terms above do confuse me, spiders to me are the little buggers which my girlfriend is scared of
The problem i have regarding pricing is that everyone i know in the game is dropping their prices, some are so low they are earning £100 a day- to me thats madness, one problem on the job could leave you paying for their driveway.
Couple that with them cutting corners so their materials costs are cheaper some people are quoting a finished job cheaper than i can get the materials for. It seems the general public by and large are expecting to get the job done cheap because people need the work which to an extent is true however i think many people believe that if a job is say 5k then the guy doing it is earning 4k when in reality its more like 1.2k so when they get given a cheap quote they assume its because they have just lowered their labour cost which isnt true.
If i lower my labour cost then i would still be dearer.
Thats why i thought about subbing the work out. I know a few very good pavers who lack the ability to run their own buisness but are very capable of doing the job themselves. If i could use them then i could quote on their meterage rate, cost of materials and a percentage for myself.
I worked it out and i would be in line with all the other monkeys out there but would still be offering a well specced job with no corners cut. I wouldnt earn a fortune but enough for now plus if i was to concentrate on getting the work and not doing it i may be able to expand from say 3 jobs per mth to 6 which would then put me back earning what i was before.
I will draw the line though at cutting corners, i simply can not be bothered to have people ringing up furious with me and that aside its out of order and not far off a scam imo.
@frimley111r
Does checkatrade actually generate leads? I have heard of it but have the general public?
Again regarding price
If i had a pound for each time someone said to me 'we have no doubt that you would do the best job but its just too dear' i would have about £20
Its very very difficult to get some people to spend their money, which is understandable, some have a set budget they wont move from and some simply cant afford it and wont wait until they can instead just finding someone who will be cheaper.
What confuses me is why someone i quote would go elsewhere. I have a proven track record, you guys can see the quality of work on my site, i,m polite and not a 'alright mate i,ll knock off x for cash' type person, always on time for quotes, always get them full written quotes very quick, they all seem to love what i have to say and seem very very interested, i,m a member of an approved contractors scheme, i,m a vat registered legal business, nicely sign written van and i,m not pushy with them, i,m not arrogant or one who believes i deserve the work, i can tell that while on a quote the people seem to like me etc etc.
If i met me i,d have me do the job so sometimes i am literally amazed when i dont get the job- but that is life you win some you lose some.
Example
I did a patio- it was delicious really nice job, efficent time scale, minimum mess/noise etc. The neighbour wanted theirs done and got me round as they were very impressed by what i had done. The guys patio i did spoke highly of me and warned them away from another local company who are like the pikeys. Next thing i know these pikeys are round there- they have laid the patio on top of the existing garden! bringing the level up by about 10" as they have dug nothing out just literally laid it over the grass i dread to imagine it tbh.
Why would someone go to a company who has been slagged off and not use the trusted guy who did next door? Money i guess but still its madness as they paid a lot for their house so why spend a little having the garden technically ruined or why even risk it?
Regardless of the current economy i believe the work is out there, like said i dont need a lot, there are still people spending money i just need to find them.
Does checkatrade actually generate leads? I have heard of it but have the general public?
Again regarding price
If i had a pound for each time someone said to me 'we have no doubt that you would do the best job but its just too dear' i would have about £20
Its very very difficult to get some people to spend their money, which is understandable, some have a set budget they wont move from and some simply cant afford it and wont wait until they can instead just finding someone who will be cheaper.
What confuses me is why someone i quote would go elsewhere. I have a proven track record, you guys can see the quality of work on my site, i,m polite and not a 'alright mate i,ll knock off x for cash' type person, always on time for quotes, always get them full written quotes very quick, they all seem to love what i have to say and seem very very interested, i,m a member of an approved contractors scheme, i,m a vat registered legal business, nicely sign written van and i,m not pushy with them, i,m not arrogant or one who believes i deserve the work, i can tell that while on a quote the people seem to like me etc etc.
If i met me i,d have me do the job
so sometimes i am literally amazed when i dont get the job- but that is life you win some you lose some.Example
I did a patio- it was delicious
really nice job, efficent time scale, minimum mess/noise etc. The neighbour wanted theirs done and got me round as they were very impressed by what i had done. The guys patio i did spoke highly of me and warned them away from another local company who are like the pikeys. Next thing i know these pikeys are round there- they have laid the patio on top of the existing garden! bringing the level up by about 10" as they have dug nothing out just literally laid it over the grass i dread to imagine it tbh.Why would someone go to a company who has been slagged off and not use the trusted guy who did next door? Money i guess but still its madness as they paid a lot for their house so why spend a little having the garden technically ruined or why even risk it?
Regardless of the current economy i believe the work is out there, like said i dont need a lot, there are still people spending money i just need to find them.
Edited by m3jappa on Wednesday 18th February 13:50
Edited by m3jappa on Wednesday 18th February 13:52
Here's how many people searched for Block paving on Google in January -
block paving 90,500
paving blocks 6,600
diy block paving 2,400
block paving suppliers 1,300
marshalls block paving 1,000
block paving driveways 880
block paving prices 880
laying block paving 880
block paving designs 720
concrete block paving 720
block paving driveway 590
block paving patterns 390
block paving uk 320
block paving drives 260
90k isn't alot when it comes to google, so other search terms would be better to hit.
Have you thought of other products, like artificial grass which you can sell into your customer base as I'd imagine once you've done a job for a client you're not likely to get any additional business (apart from refferals) for a decade?
Seems to be some pretty good margins in the a/grass business.
D.
block paving 90,500
paving blocks 6,600
diy block paving 2,400
block paving suppliers 1,300
marshalls block paving 1,000
block paving driveways 880
block paving prices 880
laying block paving 880
block paving designs 720
concrete block paving 720
block paving driveway 590
block paving patterns 390
block paving uk 320
block paving drives 260
90k isn't alot when it comes to google, so other search terms would be better to hit.
Have you thought of other products, like artificial grass which you can sell into your customer base as I'd imagine once you've done a job for a client you're not likely to get any additional business (apart from refferals) for a decade?
Seems to be some pretty good margins in the a/grass business.
D.
Thanks for all the input guys.
I have decided to go down the seo route as i believe everything mentioned above, the people searching 'block paving' are already interested so half the battle is won on that behalf.
I literally went on google had a little search,filled out a form and have been contacted by a company which is actually local to myself, something which to me is important as i like to have close contact with this kind of thing.
The guy has gone through all stats and details etc and tells me he guarantees i will be at the top within 60 days for certain important searches. He sounded very genuine and theres no contract so its got to be worth a punt. I am told they are ranked 7th for seo companys what ever that means?
If what i have been told is correct then it should be promising. For example i think he said that in january 480 odd people searched 'block paving essex' .
Now if i,m at or near the top and could get 150 people per month to click my site then i would hope to get 10 phone calls and hopefully 10 quotes which i could turn into between 1-4 jobs realistically i believe.
Does anyone think my site could be improved? I,m going to add a page concerning the new law- this is something literally no other companys seem to be covering and a lot of people seem to be searching so with luck many will find my plain english text page and go on to contact me.
I also am going to have a page which gives details for driveway turntables which although are rare are still bought and used, with the only companys offering them seeming to be engineering companys and not paving specialits, i plan to not sell the turntables but to put client into company and then oversee the installation of the unit and then complete the paving in and around it. I believe a lot of these could be sold in places like kensington, notting hill, mayfair etc.
so theres 2 unique things there for my site, any other ideas, i do need to get some references up there as well.
I,m quite excited now and have seen a little light.
I have decided to go down the seo route as i believe everything mentioned above, the people searching 'block paving' are already interested so half the battle is won on that behalf.
I literally went on google had a little search,filled out a form and have been contacted by a company which is actually local to myself, something which to me is important as i like to have close contact with this kind of thing.
The guy has gone through all stats and details etc and tells me he guarantees i will be at the top within 60 days for certain important searches. He sounded very genuine and theres no contract so its got to be worth a punt. I am told they are ranked 7th for seo companys what ever that means?
If what i have been told is correct then it should be promising. For example i think he said that in january 480 odd people searched 'block paving essex' .
Now if i,m at or near the top and could get 150 people per month to click my site then i would hope to get 10 phone calls and hopefully 10 quotes which i could turn into between 1-4 jobs realistically i believe.
Does anyone think my site could be improved? I,m going to add a page concerning the new law- this is something literally no other companys seem to be covering and a lot of people seem to be searching so with luck many will find my plain english text page and go on to contact me.
I also am going to have a page which gives details for driveway turntables which although are rare are still bought and used, with the only companys offering them seeming to be engineering companys and not paving specialits, i plan to not sell the turntables but to put client into company and then oversee the installation of the unit and then complete the paving in and around it. I believe a lot of these could be sold in places like kensington, notting hill, mayfair etc.
so theres 2 unique things there for my site, any other ideas, i do need to get some references up there as well.
I,m quite excited now and have seen a little light.
NEVER use an SEO company that makes a guaranty that you'll get to the top in any timeframe - it is not possible to make promises in SEO.
If you get a professional company and trust them to give full access to the site you shouldn't need them to be local either.
Go for a company that gives access to reporting software, allowing you to monitor the campaign in real time.
PM me which company you're talking to - I don't want you to get convinced then ripped off.
Good luck,
D.
If you get a professional company and trust them to give full access to the site you shouldn't need them to be local either.
Go for a company that gives access to reporting software, allowing you to monitor the campaign in real time.
PM me which company you're talking to - I don't want you to get convinced then ripped off.
Good luck,
D.
DonnyMac said:
NEVER use an SEO company that makes a guaranty that you'll get to the top in any timeframe - it is not possible to make promises in SEO.
If you get a professional company and trust them to give full access to the site you shouldn't need them to be local either.
Go for a company that gives access to reporting software, allowing you to monitor the campaign in real time.
PM me which company you're talking to - I don't want you to get convinced then ripped off.
Good luck,
D.
Cheers mateIf you get a professional company and trust them to give full access to the site you shouldn't need them to be local either.
Go for a company that gives access to reporting software, allowing you to monitor the campaign in real time.
PM me which company you're talking to - I don't want you to get convinced then ripped off.
Good luck,
D.
i think i worded it a bit wrong. He actually said to me while looking at the stats for another company
'i reckon i can get you in front of them in 30-60 days'
me: 'oh right'
'yep, definately, in fact i reckon i could guarantee it'
me: excellent.
so although he guaranteed it, it wasnt what i would determine as aggressive sales or a proper promise more a case of what he 'reckoned'
i also get afaik access to all sorts of stuff i dont really understand.
They are called seo positive.
http://www.seopositive.com/
Personally I wouldn't be looking at SEO as your sole marketing strategy, I think you'll still be sat there in 3 months time waiting for the phone to ring!
I hadn't noticed your website first time around, I agree with the previous comments it's a very nice site. Whilst the navigation could be a bit more accessible to Google, I can't imagine many of your competitors sites being much better.
If it was me I would be looking at doing a combination of:
Good luck!
I hadn't noticed your website first time around, I agree with the previous comments it's a very nice site. Whilst the navigation could be a bit more accessible to Google, I can't imagine many of your competitors sites being much better.
If it was me I would be looking at doing a combination of:
- Newspaper leaflets/adverts
- Yellow pages (both online and offline)
- Google Maps Listing (its free)
- Google PPC (it's a quick way to the top of the rankings, but with exact/phrase match and tightly controlled budget)
- Check-a-trade, Trust-a-trade, etc as suggested earlier
- Royal Mail door drops
- Local radio adverts (seems to work for some)
- SEO (but keep a tight control on what you spend and measure the return)
Good luck!
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