Market Research

[Technonotice]

Hi

I'm just starting the primary research, I would like to know what percentage of a companies business is gained from certain things.

I.E what percentage of sales/work is gained from the following:

referrals
at ramdon/google search
price
etc

I don't think many companies will be very forthcoming with this information as I may well become competition. Any idea how to get his info?

TIA

[JustinP1]

They might not even have that data themselves!

Secondly the ratio of where their business comes from is completely dependent on how they run their business, and probably is not repeatable unless you run in the same way.

Even if you could get the data it may be only as useful as putting a finger in the wind and making a guess yourself.

[Technonotice]

cheers!

[edc]

What is your basis for comparison - size of company (revenue/ headcount etc), industry, location etc. At the moment it sounds like your scope is far too big.

[StevieBee]

You need to define the parameters of the data you need and as has been said, classify respondents into industry groups.