Does anyone have a corporate/business Facebook page?
Discussion
Hi,
Does anyone here use a Facebook page (or similar site) specifically for business?
I've got a few (informal) work contacts on my personal page and I'm debating the wisdom of giving them access to photos of me getting paralytic! With that in mind, I'm contemplating the idea of setting up a business page and wondered if anyone had any tips or comments?
Many thanks.
Does anyone here use a Facebook page (or similar site) specifically for business?
I've got a few (informal) work contacts on my personal page and I'm debating the wisdom of giving them access to photos of me getting paralytic! With that in mind, I'm contemplating the idea of setting up a business page and wondered if anyone had any tips or comments?
Many thanks.
I was thinking about starting a Facebook page for where I work, but in the end I decided it would look worse to only have 6 fans and not much going on. I don't think Facebook is really the right place unless you're looking to reach a young audience.
Instead I set up a Twitter account. Seems to work a lot better and is somehow more professional, and you can 'tweet' news items and other information to link people into your website.
Instead I set up a Twitter account. Seems to work a lot better and is somehow more professional, and you can 'tweet' news items and other information to link people into your website.
ad551 said:
I was thinking about starting a Facebook page for where I work, but in the end I decided it would look worse to only have 6 fans and not much going on. .
That's exactly what I meant - you need to have time to write updates on your page, add new pictures and links, send out messages nurture and grow your page - fan pages can link to other fan pages which groups can't - which is one reason they are better, also that you get visitor stats. It takes a while to build your fan listing but after a while it grows itself.... another thing you can do is to develop a small application tool - worthwhile if the demographic is right. It's not just youth though. A number of charities and organisations have fan pages that appeal to older - it just has to be an appropriate type of business.Linkedin.com is a business networking site where you have a profile page, can find business contacts, join groups and message others. Also used by recruitment agencies.
http://www.linkedin.com/
http://www.linkedin.com/
Edited by Vlad. on Tuesday 24th November 15:33
To be fair I don't have anything to sell as such - I'm mostly looking to network with other people in the field. I do get the point about not having many followers, though.
The thought was mostly just triggered by the fact I have a few industry people on my personal page. While they're people I get on well with and those I don't mind following my drunken antics (I just use that as an eaxmple, I'm not really a raving alcoholic...) I could open it up to more people if it was a bit more formal.
The thought was mostly just triggered by the fact I have a few industry people on my personal page. While they're people I get on well with and those I don't mind following my drunken antics (I just use that as an eaxmple, I'm not really a raving alcoholic...) I could open it up to more people if it was a bit more formal.
Vlad. said:
Linkedin.com is a business networking site where you have a profile page, can find business contacts, join groups and message others. Also used by recruitment agencies.
http://www.linkedin.com/
Let me rephrase that. Linkedin is a site for individuals to make and keep work related contacts. Just the thing you're looking for I think.http://www.linkedin.com/
Edited by Vlad. on Tuesday 24th November 15:33
Done a bit of research on this one and as far as I can tell the only real use is to increase your 'pagerank' in Google to make your corporate web page appear higher up the search page for specific searches.
http://en.wikipedia.org/wiki/PageRank
I am informed that if done well you can make quite a difference, but is only really useful if you link to spcific pages (i.e. not your site homepage) from multiple posts in Facebook Live News feed etc...
Twitter used to be really good for this with retweets etc, but now they have set up their links to be non-follow links so is pretty much redundant.
As a way of advertising your products I think these sites are fairly useless as most searches will be for corporate web sites.
http://en.wikipedia.org/wiki/PageRank
I am informed that if done well you can make quite a difference, but is only really useful if you link to spcific pages (i.e. not your site homepage) from multiple posts in Facebook Live News feed etc...
Twitter used to be really good for this with retweets etc, but now they have set up their links to be non-follow links so is pretty much redundant.
As a way of advertising your products I think these sites are fairly useless as most searches will be for corporate web sites.
I have done a twitter, facebook, youtube.com and wikipedia (actually I've also done one for a doctor at the Clinic as well) page for The City of London Migraine Clinic.
Its not bad and it probably increases traffic to the main website and it gives more interaction with letting people (clients and supporters and their families) know what the Clinic is up to and direct marketing (in the case of twitter using Nearby Tweets website). I can use the insight/hit tools to measure the success I'm having and I shortern urls with bit/ly which gives me stats but I don't know if anyone is going to the Clinic for help because of it but they do "interact".
It is quite a bit of work and a bit addictive which isn't ideal as I'm not paid/laid/any other benefit and have better things to do be doing.
Anyway you can have a look:
www.twitter.com/migraineclinic
http://en.wikipedia.org/wiki/The_City_of_London_Mi...
www.youtube.com/migraineclinic
http://en.wikipedia.org/wiki/Anne_MacGregor
http://www.facebook.com/pages/The-City-of-London-M...
Hope that helps
Si
Its not bad and it probably increases traffic to the main website and it gives more interaction with letting people (clients and supporters and their families) know what the Clinic is up to and direct marketing (in the case of twitter using Nearby Tweets website). I can use the insight/hit tools to measure the success I'm having and I shortern urls with bit/ly which gives me stats but I don't know if anyone is going to the Clinic for help because of it but they do "interact".
It is quite a bit of work and a bit addictive which isn't ideal as I'm not paid/laid/any other benefit and have better things to do be doing.
Anyway you can have a look:
www.twitter.com/migraineclinic
http://en.wikipedia.org/wiki/The_City_of_London_Mi...
www.youtube.com/migraineclinic
http://en.wikipedia.org/wiki/Anne_MacGregor
http://www.facebook.com/pages/The-City-of-London-M...
Hope that helps
Si
Vlad. said:
Vlad. said:
Linkedin.com is a business networking site where you have a profile page, can find business contacts, join groups and message others. Also used by recruitment agencies.
http://www.linkedin.com/
Let me rephrase that. Linkedin is a site for individuals to make and keep work related contacts. Just the thing you're looking for I think.http://www.linkedin.com/
Edited by Vlad. on Tuesday 24th November 15:33
Vlad. said:
Linkedin.com is a business networking site where you have a profile page, can find business contacts, join groups and message others. Also used by recruitment agencies.
http://www.linkedin.com/
Vlad is right, Facebook for friends, LinkedIn for business. Interestingly Twitter is rapidly becoming a business rather than social tool despite its original intended purpose, and Facebook is trying to become more like Twitter. http://www.linkedin.com/
Vlad. said:
Linkedin.com is a business networking site where you have a profile page, can find business contacts, join groups and message others. Also used by recruitment agencies.
http://www.linkedin.com/
Have to agree with the above comment. If you ever get the chance to see a guy by the name of Will Kintish he has some extremely valuable tips on how to use LinkedIn.http://www.linkedin.com/
Edited by Vlad. on Tuesday 24th November 15:33
SWMBO has an arsenal of social websites for her Horsesport website.
Out of them all, the Facebook and Twitter one gets the most traffic and appears to be more beneficial.
She also has Digg, Delicious, Squidoo and has now just started a Google Blog....
To be honest, its more about getting inbound links to the horsesport.com website.
As mentioned in another post, not too sure about the relevance of Digg and Delicious but SWMBO has around 2500 friends on Facebook and they have helped get quite a few adverts etc onto the site...
It depends on what you want to get out of them I guess. With horsesport, its mainly audience and networking. Nikki does have a Linked In account plus a WECANDO.Biz account. The Linked In does have plenty of benefits and she has made quite a few good contacts.
With Digg, it has helped the horsesport placement in the search engines when people 'digg' the articles written. The more that get 'Dugg', helps with the analytics from Google.
Out of them all, the Facebook and Twitter one gets the most traffic and appears to be more beneficial.
She also has Digg, Delicious, Squidoo and has now just started a Google Blog....
To be honest, its more about getting inbound links to the horsesport.com website.
As mentioned in another post, not too sure about the relevance of Digg and Delicious but SWMBO has around 2500 friends on Facebook and they have helped get quite a few adverts etc onto the site...
It depends on what you want to get out of them I guess. With horsesport, its mainly audience and networking. Nikki does have a Linked In account plus a WECANDO.Biz account. The Linked In does have plenty of benefits and she has made quite a few good contacts.
With Digg, it has helped the horsesport placement in the search engines when people 'digg' the articles written. The more that get 'Dugg', helps with the analytics from Google.
You might find this useful:
Facebook has witnessed a staggering increase in the number of users aged 55 and over signing up for the service, with total growth of 518 per cent in the last six month alone, as younger social networkers stage a mass exodus of the site, at a rate of 20 per cent.
Analytics company iStrategyLabs studied Facebook's Social Ads platform to discover that the website's general demographic has shifted dramatically since January, with 18 to 24 year olds no longer representing the majority.
In fact, more than half of Facebook's 72 million US users are either between the ages of 25 and 34 (25 per cent) or 35 and 54 (28 per cent) - with figures continuing to grow, and fast.
In the past six months, 18 to 24 year olds showed the slowest rate of growth, a lowly 5 per cent - compared to 25 to 34 (61 per cent) and 35 to 54 (190 per cent) and accounted for a just quarter of US users.
If the numbers can be trusted, Facebook simply isn't the young online portal it use to be. Merely five years old itself, the website, now invaded by web surfers verging on old age pensioner rights will have marketers thinking twice about their social networking budgets.
As Facebook continues to grow, an image of gender inequality begins to emerge, as females outnumber their male counterparts at a rate of 55/45.
Interestingly the study also found that the number of users classifying themselves as in 'High School' or 'College' has dropped dramatically, at a rate of 20 per cent. Which could come as a shock to chief executive Mark Zuckerberg, who initially launched the website to keep in touch with his college buddies.
However, the study does not classify whether these members are indeed leaving the site, or just failing to attribute their level of education on their profiles, or have simply graduated.
iStrategyLabs suggests a more ominous overture: "There have been rumours that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it."
Facebook has witnessed a staggering increase in the number of users aged 55 and over signing up for the service, with total growth of 518 per cent in the last six month alone, as younger social networkers stage a mass exodus of the site, at a rate of 20 per cent.
Analytics company iStrategyLabs studied Facebook's Social Ads platform to discover that the website's general demographic has shifted dramatically since January, with 18 to 24 year olds no longer representing the majority.
In fact, more than half of Facebook's 72 million US users are either between the ages of 25 and 34 (25 per cent) or 35 and 54 (28 per cent) - with figures continuing to grow, and fast.
In the past six months, 18 to 24 year olds showed the slowest rate of growth, a lowly 5 per cent - compared to 25 to 34 (61 per cent) and 35 to 54 (190 per cent) and accounted for a just quarter of US users.
If the numbers can be trusted, Facebook simply isn't the young online portal it use to be. Merely five years old itself, the website, now invaded by web surfers verging on old age pensioner rights will have marketers thinking twice about their social networking budgets.
As Facebook continues to grow, an image of gender inequality begins to emerge, as females outnumber their male counterparts at a rate of 55/45.
Interestingly the study also found that the number of users classifying themselves as in 'High School' or 'College' has dropped dramatically, at a rate of 20 per cent. Which could come as a shock to chief executive Mark Zuckerberg, who initially launched the website to keep in touch with his college buddies.
However, the study does not classify whether these members are indeed leaving the site, or just failing to attribute their level of education on their profiles, or have simply graduated.
iStrategyLabs suggests a more ominous overture: "There have been rumours that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it."
The Fly Fisher said:
...
iStrategyLabs suggests a more ominous overture: "There have been rumours that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it."
Concur:- Been on FB for some time but would never dream of sending a 'Friend Request' to my daughter, for that very reason.iStrategyLabs suggests a more ominous overture: "There have been rumours that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it."
Doubly concur:- I'm and 'old fart' and have noted a marked increase in the number of school/college friends who have joined in last 6 months.
A platform for my business?.... Not for me.
Yes, we have a page on Facebook http://www.facebook.com/#/pages/Torque-Development...
Personally I thinks it a case of "Emperor's new clothes" but then again I have been wrong before!
Personally I thinks it a case of "Emperor's new clothes" but then again I have been wrong before!
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