Getting Your Message Across
Discussion
I looked at this shortly after you posted, but didn’t respond as I thought it may go away quietly.
This type of campaign is the kind of creative that agencies love and makes Marketing Directors (as clients – not the audience) feel important, not to mention some justification of their spend without any decent method of accountability.
IIRC from this morning, that was designed by JWT to Marketing Directors – double love – I think the hook was, big marketing types go for this sort of thing, you’re not, but want to be – let us make you feel small, and us important and we may pick up a few numpties with bigish budgets but no clue.
Or, it may be perfectly targeted to the audience; marketing types love this type of rubbish and often don’t understand why no one else does.
Maybe that’s why they’re only in position for 13-14 months as the advert says
This type of campaign is the kind of creative that agencies love and makes Marketing Directors (as clients – not the audience) feel important, not to mention some justification of their spend without any decent method of accountability.
IIRC from this morning, that was designed by JWT to Marketing Directors – double love – I think the hook was, big marketing types go for this sort of thing, you’re not, but want to be – let us make you feel small, and us important and we may pick up a few numpties with bigish budgets but no clue.
Or, it may be perfectly targeted to the audience; marketing types love this type of rubbish and often don’t understand why no one else does.
Maybe that’s why they’re only in position for 13-14 months as the advert says

- **ing awful.
IMHO that is the epitome of how not to market something. The irony is if that were a client's job they would have used every cliched over the top visual and wasted a good chunk of money on Alexei Sayle to say nothing, waste a minute of viewers lives, and finally loudly repeat very NSFW language in something which is obviously meant to be viewed in the workplace.
Awful...
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