Lottery Based Business - Thoughts?
Lottery Based Business - Thoughts?
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Discussion

Sideways Rich

Original Poster:

1,121 posts

201 months

Monday 8th March 2010
quotequote all
A friend has set up this business www.lottery-millions.co.uk and for a modest effort in terms of promotion is doing reasonably well in terms of monthly ticket sales.

I wondered what people's opinions are in terms of the business itself and the business model? In addition how would you best promote/market a business like this?

The business itself allows people from outside of the UK and EU to play the UK and/or Euromillions lottery from anywhere in the world securely online.

elster

17,517 posts

234 months

Monday 8th March 2010
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People really pay that?

Wow. I suppose a fool and their money are easily parted. Hopefully he makes a success of it.

Puggit

49,467 posts

272 months

Monday 8th March 2010
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Camelot won't pay out on tickets bought from overseas (there's a high profile winner who wasn't able to collect because of this) - so there's definitely a market for this idea. I guess it's the costa-residents who will most be in to this, and playing a lotto in English probably appeals even more!

singlecoil

35,792 posts

270 months

Monday 8th March 2010
quotequote all
How do the customers know that he has actually bought the tickets, and if he has, how do they know that he will hand them over if the tickets win?

Four Cofffee

11,838 posts

259 months

Monday 8th March 2010
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Who would pay a 95% premium to play the Lotto? Is he alos in danger of 'passing off' as his site looks very much like the NL site in colour, design etc. At a glance I thought it was the NL.

Edited by Four Cofffee on Monday 8th March 20:05

Sideways Rich

Original Poster:

1,121 posts

201 months

Monday 8th March 2010
quotequote all
How do the customers know that he has actually bought the tickets, and if he has, how do they know that he will hand them over if the tickets win? I believe he sends them an e-copy of the actual Camelot/Euro-millions lottery ticket in advance of the actual draw.

95% premium to play the lottery, as has been correctly pointed out you are only legally allowed to play the UK or Euromillions lotteries from within the UK/EU so it allows ex-pats to still play or nationals from other countries where the state/local lottery prize is 50p and a donkey ride. So far it has been the convenience that has appealed more than anything.

mmm-five

12,151 posts

308 months

Monday 8th March 2010
quotequote all
Is a National Lottery ticket transferable?
If not, he could well be invalidating any he buys on another's behalf.

You'd get away with buying one for your mum or mate from the local newsagent as there'd be no record of who actually bought it, but if he's buying them online through his own account, then they'd be wondering why someone from Bolivia is calling them to claim.

Don't forget that Camelot will also invalidate the ticket if it's bought by (directly or indirectly) someone in a non-EU country, or country where online gambling is illegal.

TheEnd

15,370 posts

212 months

Monday 8th March 2010
quotequote all
mmm-five said:
Is a National Lottery ticket transferable?
If not, he could well be invalidating any he buys on another's behalf.

You'd get away with buying one for your mum or mate from the local newsagent as there'd be no record of who actually bought it, but if he's buying them online through his own account, then they'd be wondering why someone from Bolivia is calling them to claim.

Don't forget that Camelot will also invalidate the ticket if it's bought by (directly or indirectly) someone in a non-EU country, or country where online gambling is illegal.
if someone else wins, he'll apologise, not transfer the money to stick with laws, and issue a refund.
c-c-c-cashback!

ShadownINja

79,516 posts

306 months

Monday 8th March 2010
quotequote all
TheEnd said:
mmm-five said:
Is a National Lottery ticket transferable?
If not, he could well be invalidating any he buys on another's behalf.

You'd get away with buying one for your mum or mate from the local newsagent as there'd be no record of who actually bought it, but if he's buying them online through his own account, then they'd be wondering why someone from Bolivia is calling them to claim.

Don't forget that Camelot will also invalidate the ticket if it's bought by (directly or indirectly) someone in a non-EU country, or country where online gambling is illegal.
if someone else wins, he'll apologise, not transfer the money to stick with laws, and issue a refund.
c-c-c-cashback!
Suddenly, it's got interesting. biggrin

360 boyy

89 posts

203 months

Tuesday 9th March 2010
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To be honest i cant see this lasting long.

JustinP1

13,357 posts

254 months

Tuesday 9th March 2010
quotequote all
This is flawed from the start.

1) The National Lottery are sh**-hot on protecting their trademarks and it is only a matter of time until he gets a cease and desist letter.

2) The National Lottery is already crap odds. If you charged 10p a ticket I could see people not being bothered but an extra 95p... Nope.


Lastly, the opportunity for a scam is huge. The Lottery odds are so rubbish, he would be better off not putting the tickets on. Then he is quids in. Worst case scenario is he pays out the tenner and fifty once in a while. In the hugely outside chance that someone wins a jackpot, what are they going to do, sue a Ltd Co with no assets for £10m!?


ysnnim

235 posts

255 months

Tuesday 9th March 2010
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PM'ed you...

bigandclever

14,233 posts

262 months

Tuesday 9th March 2010
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So let's say a punter wins....
rules said:
2.0 Agent's Responsibilities, (f) Credit the winning Member's Credit Card or send a cheque or bank transfer of all prize money owing to the Member less a ten percent administration charge which shall be retained by the Agent and any bank charges incurred from the transaction.
That's nice smile Win the jackpot and pay a £1m admin charge.

jon-

16,534 posts

240 months

Tuesday 9th March 2010
quotequote all
JustinP1 said:
This is flawed from the start.

1) The National Lottery are sh**-hot on protecting their trademarks and it is only a matter of time until he gets a cease and desist letter.
yes Shall we take bets on the number of days to make it interesting? hehe

Sideways Rich

Original Poster:

1,121 posts

201 months

Tuesday 9th March 2010
quotequote all
Some interesting responses and some more cynical ones too, they have spoken directly with the lottery operators (Camelot etc) to ensure they have the necessary approvals and are not contravening any rules.

10JH

2,070 posts

218 months

Tuesday 9th March 2010
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I'm amazed the lottery operators allow it.

I hope they've drawn up some watertight contracts regarding winnings.

JustinP1

13,357 posts

254 months

Tuesday 9th March 2010
quotequote all
Sideways Rich said:
they have spoken directly with the lottery operators
So they are using a huge companies registered trade marks and other revisions of them and opened themselves up to being sued without getting it *in writing* that they are OK and *exactly* what they can do...?

smile

Risky game IMHO.

ysnnim

235 posts

255 months

Tuesday 9th March 2010
quotequote all
There are a number of companies offering similar services to the one the OP was referring to. And some are making a bunch of cash. Most, if not all use the Camelots trademarks, all have disclaimers (... we are not associated in any way to the National Lottery etc).

If the OP wants to get in touch, I might have a couple of pointers as to how to how to maximise the business.



Sideways Rich

Original Poster:

1,121 posts

201 months

Tuesday 9th March 2010
quotequote all
ysnimm, you have mail.

escargot

17,122 posts

241 months

Wednesday 10th March 2010
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I've been getting the following text every couple of days or so:

FreeMsg> Remember to ACTIVATE your 5 FREE National Lottery lines
Reply YES to 85200
Free trial No Purchase required.
Nxt Jackpot could be yours Lottobytext.co.uk

Looks to me like there are a few people at it.