Google adwords
Discussion
Hi have an adwords campaign running, but I'm not sure how it all works.
Basically when I search for my keywords, the advert appears as it should, but I need help setting it all up.
I want to specify an absolute maximum spend per day and I can't figure out how to do it. The help system is absolutely hopeless, it explains everything yet teaches nothing.
Can somebody tell me which bits to press? I want lots of impressions (ie my advert appears in searches lots), but when somebody clicks it, I want that to help 'use up' my daily budget. Basically I think if a couple of people click, thats a sure sign that I might get work from it - so I don't mind if for the rest of that day, no more impressions are served? I only want a daily budget of 50p or so.
Also, my line of work pulls up similar results to a particular computer program that is quite popular in google searches - is there any way I can keep my ad from appearing, by using 'negative' keywords, formed from the description of these other results (which are always the same, and include a particular word thats nothign to do with me)?
Help appreciated!
Basically when I search for my keywords, the advert appears as it should, but I need help setting it all up.
I want to specify an absolute maximum spend per day and I can't figure out how to do it. The help system is absolutely hopeless, it explains everything yet teaches nothing.
Can somebody tell me which bits to press? I want lots of impressions (ie my advert appears in searches lots), but when somebody clicks it, I want that to help 'use up' my daily budget. Basically I think if a couple of people click, thats a sure sign that I might get work from it - so I don't mind if for the rest of that day, no more impressions are served? I only want a daily budget of 50p or so.
Also, my line of work pulls up similar results to a particular computer program that is quite popular in google searches - is there any way I can keep my ad from appearing, by using 'negative' keywords, formed from the description of these other results (which are always the same, and include a particular word thats nothign to do with me)?
Help appreciated!
When you've setup a campaign, you should be able to select the checkbox next to it on the main page, and the click on 'edit settings'. This should take you to another page where you can set your daily budget ie 50p per day. Here, you can also set when you want to stop the campaign.
If you go back to the main campaign listing page, click on one of your campaigns, and then click on any ad-groups you have. At the top (ish) of this page, click on 'edit keywords'. Here, you can put in keywords just like when you search in google - so you can use words, exact phrases (""
, total exact phrase ([]) and negatives (-). You can also set the price you want to pay for any one phrase - for example if I want to pay 0.01 for the phrase "test", but I want to pay 0.05 for phrase "testing" I can put them in as separate lines 'test ** 0.01' and 'testing ** 0.05'
I hope this makes sense! Feel free to drop me a mail if you need more help
If you go back to the main campaign listing page, click on one of your campaigns, and then click on any ad-groups you have. At the top (ish) of this page, click on 'edit keywords'. Here, you can put in keywords just like when you search in google - so you can use words, exact phrases (""
, total exact phrase ([]) and negatives (-). You can also set the price you want to pay for any one phrase - for example if I want to pay 0.01 for the phrase "test", but I want to pay 0.05 for phrase "testing" I can put them in as separate lines 'test ** 0.01' and 'testing ** 0.05' I hope this makes sense! Feel free to drop me a mail if you need more help
A couple of points with adwords that I've found.
Firstly - the spend period resets at 12:00am Pacific Time. This equates to about 08:00 GMT so if the UK (business) is your target market that's fine. If the US(business) or UK home user is your target, you can place your campaign on hold to prevent all your budget being used up before the USA is even awake, or before people are at home in the evening.
Secondly, you have the choice as to whether you want any of your spend to appear in "content" as well as the sponsored links section. Content is where people have the little side bar on their website which says "ads by google".
My experience is that if you have content enabled you will get many times more impressions, but a much lower click through rate, and much lower quality clicks. Having content on seems to be a way to eat up all of your budget very very quickly. I'd turn off content myself, and stick with the sponsored links. Your milage may vary...
Firstly - the spend period resets at 12:00am Pacific Time. This equates to about 08:00 GMT so if the UK (business) is your target market that's fine. If the US(business) or UK home user is your target, you can place your campaign on hold to prevent all your budget being used up before the USA is even awake, or before people are at home in the evening.
Secondly, you have the choice as to whether you want any of your spend to appear in "content" as well as the sponsored links section. Content is where people have the little side bar on their website which says "ads by google".
My experience is that if you have content enabled you will get many times more impressions, but a much lower click through rate, and much lower quality clicks. Having content on seems to be a way to eat up all of your budget very very quickly. I'd turn off content myself, and stick with the sponsored links. Your milage may vary...
It's not easy, but it can be incredibly powerful! If you are lucky enough to already have a google analytics account, you can link adwords to this and create marketing campaigns with conversion goals off the back of it.
Analytics will tell you who clicked on what advert, where they went on your site etc. Marvelous stuff if that's the kind of website you are running.
Analytics will tell you who clicked on what advert, where they went on your site etc. Marvelous stuff if that's the kind of website you are running.
Parrot of Doom said:
They don't make it easy, do they?
Why would they? The more people who are confused means the more money they'll accidentily spend. Google AdWords is geared up for people rinsing through budgets asap. Great business model for Google but tough for the normal guy trying to get some cheapish traffic.
Still, its a must-do for any online advertising really, just choose niche terms that have a lower bid level
Its basically a clicky for my website, for people from various parts of the country who don't know anybody who provides my services.
So they search for what I do, in Manchester, and hopefully my name, url, and phone number will appear at the top.
The website is just graphics chuff really, its my name and phone number that are the important things.
Anyhow, it only has to provide a single day's work per year to be worthwhile
So they search for what I do, in Manchester, and hopefully my name, url, and phone number will appear at the top.
The website is just graphics chuff really, its my name and phone number that are the important things.
Anyhow, it only has to provide a single day's work per year to be worthwhile
You can use Adwords to figure out what adverts generate the most click throughs which usually means more conversions on sales, by using peel and stick and splitting, you can then carry this on to more traditional leaflets, direct mailing etc.
Remember to use mis-spellings of your keywords too, as you'll find you're no.1 at a click cost of 3p! ...and you'll be amazed at how many people mis-spell and then convert.
Also bear in mind that the higher you can get your click through ratio the lower the cost per click you will have to pay to maintain your position, so you need to look at multiple campaigns, multiple adgroups (I have 30 in one campaign), then have one adgroup that contains all of your highest CTR and then use your other adgroups to seek the gold dust keyword that converts.
Remember to use mis-spellings of your keywords too, as you'll find you're no.1 at a click cost of 3p! ...and you'll be amazed at how many people mis-spell and then convert.
Also bear in mind that the higher you can get your click through ratio the lower the cost per click you will have to pay to maintain your position, so you need to look at multiple campaigns, multiple adgroups (I have 30 in one campaign), then have one adgroup that contains all of your highest CTR and then use your other adgroups to seek the gold dust keyword that converts.
My wife spends a small fortune on Google AdWords for www.shopatbettyboop.co.uk but it does bring in sales.
Another thing that seems to catch adwords users out. If you are trying to get clicks for a search term it's always worth checking your organic result for that term.
If you are first (or even top 10) for that search term in the organic listings, why pay for adwords inclusion as well?
Do you mind elaborating on this a bit, as I'm not sure i understand this? thanks!
If you are first (or even top 10) for that search term in the organic listings, why pay for adwords inclusion as well?
schueymcfee said:
Also bear in mind that the higher you can get your click through ratio the lower the cost per click you will have to pay to maintain your position.
Do you mind elaborating on this a bit, as I'm not sure i understand this? thanks!
Basically Google doesn't just rank ads according to the highest bid price like Overture does.
Google assumes that if your ad is getting lots of clicks (higer CTR) then your ad must be relevent and the site must be relevent to the kwyword, so it takes this into consideration to rank each ad accordingly.
Google assumes that if your ad is getting lots of clicks (higer CTR) then your ad must be relevent and the site must be relevent to the kwyword, so it takes this into consideration to rank each ad accordingly.
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