New Lancia Delta
Discussion
Anyone got any info as to how you pre-order or even find a dealer? Press detail implies it's here in the summer yet sadly as per previous incarnations, Fiat UK are totally silent about the Marque, which doesn't augur well for massive sales: what about a campaign whetting the appetite - pictures of rally cars, pictures of Italy, pictures of anything??? So if there is anyone out there who knows how you find out about buying one, then let us all know!!!
As far as I know, they've postponed the UK launch indefinitely.
Probably makes sense when you look at overall car sales figures - if no-one is buying an established marque, it's not the best time to re-introduce one with a dubious reputation, regardless of how unfair that reputation might be.
Probably makes sense when you look at overall car sales figures - if no-one is buying an established marque, it's not the best time to re-introduce one with a dubious reputation, regardless of how unfair that reputation might be.
Taken from a post on the LMC website - FAG figures for 2008.
2008 2007
FIAT 957,267 976,749 DOWN 2%
LANCIA 113,978 122,093 DOWN 6.6%
ALFA 102,223 144,220 DOWN 29.1%
Market as a whole down 7.7%, AR the worst by far in terms of sales contraction (Lexus next on 25%)
Might surprise a few parochialist who believe Lancia has been dead (in fact for most of the last decade Lancia sales have been with 15-20% of AR, despite AR having all the investment and far greater market coverage).
I'm not sure what it says about Lancia and a possible recovery (not much I guess), but it paints a pretty unhealthy picture for AR. FAG must be wondering where all that investment went, and hoping the next installment shows greater results.
2008 2007
FIAT 957,267 976,749 DOWN 2%
LANCIA 113,978 122,093 DOWN 6.6%
ALFA 102,223 144,220 DOWN 29.1%
Market as a whole down 7.7%, AR the worst by far in terms of sales contraction (Lexus next on 25%)
Might surprise a few parochialist who believe Lancia has been dead (in fact for most of the last decade Lancia sales have been with 15-20% of AR, despite AR having all the investment and far greater market coverage).
I'm not sure what it says about Lancia and a possible recovery (not much I guess), but it paints a pretty unhealthy picture for AR. FAG must be wondering where all that investment went, and hoping the next installment shows greater results.
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