Lotus Special Edition going slightly mad

[CDP]

http://www.lotuscars.com/news/en/freddie-mercury-e...

Somebody really needs to slap their marketing director with a wet fish until he realises what this is doing to their image.

[Toffer]

I understand the sentiment and I enjoyed the music of Queen...but that looks desperate?

Lotus are also releasing an Elvis memorial edition of the Evora...the "Evora Elvis". The near-side bears the legend "All shook up" and the off-side, "Love me Tender".

The special Lotus Elvis Warranty is called "Return to Sender".

[Bibs_LEF]

Chris Evans bought it for £60k, the money going entirely to charity. I think marketing call that a 'win'.