RE: Atalanta Motors - back after more than 70 years
RE: Atalanta Motors - back after more than 70 years
Wednesday 16th November 2011

Atalanta Motors - back after more than 70 years

Pre-war Brit sports car set to make a 21st-century comeback



A Staffordshire-based enthusiast is about to revive a 75-year-old moribund British sports car marque - Atalanta Motors.

Now, before you start saying 'Ata-who?' (because that's just what we did when we heard about this), permit us to explain. Atalanta Motors was a pre-WWII British sports car company based in Staines, Middlesex that produced technically intriguing sports cars in the immediate pre-war years. Unfortunately a certain Mr A Hitler rather put the stoppers on the operation, and production halted in 1939 after just two years and 21 cars. So you're definitely forgiven if you've never heard of Atalanta...

But the little sports car maker shone brightly for a couple of years. It was the only pre-War British car manufacturer to use: fully independent coil spring suspension, adjustable damping front and rear, fully hydraulic brakes, electrically operated magnetic epicyclic gearbox (an early semi-automatic, no less), a multi valve twin-spark cylinder head... and even extensive use of lightweight materials such as elektron, duralumin and hiduminium (what they? - Ed) for many of its castings.

Atalanta wasn't short of variety either - it could be had with a 1.5- or 2.0-litre four-cylinder, (supercharged or naturally aspirated) or even a 4.3-litre V12 Lincoln Zephyr engine producing 112bhp. Body-wise, you could have an open two-seater, a two-seat sports tourer, a two-door fixed head coupe and saloon and even a two-door drop-head coupe. Oh, and Atalanta competed in both rallying and racing - even entering Le Mans.


The resurrection of the little sports car company will use the 1938 Le Mans car as a 'reference'. Atalanta says that it "not only remains true to the function and style of the original Atalanta design, but also takes advantage of modern materials and technology to aid what was already a very advanced pre - war design to comply with modern vehicle standards". We shall see, when a pre-production prototype is unveiled in spring 2012.

"Atalanta is one of the greatest untold British Motoring heritage stories. The cars and the team that delivered the original concept were so ahead of their time. What might have been had the war not interrupted development?" says Atalanta CEO Martyn Corfield."

As custodian of the Atalanta marque it is my objective to sensitively bring the original Atalanta design up to date, delivering modern motoring needs of safety, reliability and performance but still remaining true in spirit to the Atalanta sports car ideals and deliver the quality of product that this marque deserves."

Whether Corfield's grand plans work out or not, of course, is another matter entirely, but it does at least seem to be a generally more promising affair than the, er, bling-tastic Eterniti Motors. So we wish him the very best of British...

Author
Discussion

marcosgt

Original Poster:

11,440 posts

199 months

Wednesday 16th November 2011
quotequote all
Staines? Home of the Lagonda?

Will be interesting to see if this develops beyond a letterhead and a press release.

M.

Riggers

1,859 posts

201 months

Wednesday 16th November 2011
quotequote all
marcosgt said:
Staines? Home of the Lagonda?

Will be interesting to see if this develops beyond a letterhead and a press release.

M.
It certainly will. I've got a good gut-feeling about this one, though...

angry jock

1,005 posts

222 months

Wednesday 16th November 2011
quotequote all
Very pretty cars.

Good luck to them!

redgriff500

28,982 posts

286 months

Wednesday 16th November 2011
quotequote all
Would this be another case where a "name" is bought and the product has absolutely nothing to do with the original company ?

There will be press releases and if lucky one or two might get built before it all goes tits up.


LuS1fer

43,273 posts

268 months

Wednesday 16th November 2011
quotequote all
I suggest the first model be named after an Incan emperor - the Atalanta Atahualpa has a certain piston ring to it with a smaller sports model being called the Ataboy.

Riggers

1,859 posts

201 months

Wednesday 16th November 2011
quotequote all
LuS1fer said:
I suggest the first model be named after an Incan emperor - the Atalanta Atahualpa has a certain piston ring to it with a smaller sports model being called the Ataboy.
Middle-Eastern export model called Ataturk? No? Okay then...

LuS1fer

43,273 posts

268 months

Wednesday 16th November 2011
quotequote all
German export to be called Atatatatatatatatatatatatata..neeeeeowww or is that too WW2 for political correctness?

Riggers

1,859 posts

201 months

Wednesday 16th November 2011
quotequote all
^ Only problem I can think of with that is fitting the name badge on the boot...

thomablue

41 posts

177 months

TheOrangePeril

806 posts

203 months

Wednesday 16th November 2011
quotequote all
Gorgeous old cars and nice write up, the anal spelling badger picked up on 'Elektron' though... Get yer Ks out Riggers!

pwrc

2,357 posts

175 months

Wednesday 16th November 2011
quotequote all
Good luck to them, nice to see the british sportscar industry gain another member in its ranks.

pSyCoSiS

4,176 posts

228 months

Wednesday 16th November 2011
quotequote all
Good luck to them, although I doubt it will properly materialise.

Riggers

1,859 posts

201 months

Wednesday 16th November 2011
quotequote all
TheOrangePeril said:
Gorgeous old cars and nice write up, the anal spelling badger picked up on 'Elektron' though... Get yer Ks out Riggers!
Boo... Duly Khanged wink

Huntsman

9,104 posts

273 months

Wednesday 16th November 2011
quotequote all
Is it the same Atalanta as the RGS Atalanta that races at Goodwood?

RGS - Richard Gaylard Shattock...quite some moniker.

anonymous-user

77 months

Wednesday 16th November 2011
quotequote all
The sandwich man...

MoBeanz

135 posts

193 months

Wednesday 16th November 2011
quotequote all
Good luck to Mr Corfield & Co.

Another car company defying the downturn and flying the flag for old Blighty.

I hope the new cars are as pretty as the old ones.

P7ULG

1,052 posts

306 months

Wednesday 16th November 2011
quotequote all
pwrc said:
Good luck to them, nice to see the british sportscar industry gain another member in its ranks.
Bit of an exclusiive club!

Justayellowbadge

37,057 posts

265 months

Wednesday 16th November 2011
quotequote all

Riggers

1,859 posts

201 months

Wednesday 16th November 2011
quotequote all
^Harsh, JAYB, harsh...

and it's not claiming to be a supercar...

PATTERNPART

693 posts

224 months

Wednesday 16th November 2011
quotequote all
The original is lovely. I wonder if the new one will look anything like a Morgan?
The driver in the race photograph looks like Tim Birkin the Bentley Boy.