WKD IS what's wrong with Britain
Discussion
Ok, maybe WKD and more especially their ad campagin is the symptom, not the cause. But the problem can be summed up in their ridiculous TV ads.
It seems that their holy grail is convincing men to buy alco-pops, thus doubling their market as really, only women and gay men drink them currently. Fair enough.
For that you need to identify a target market and then present them with something they can either identify with or want to emulate. It seems then that the target market is fat, stupid, inconsiderate, northern or Welsh, shouts a lot and celebrates mediocrity, with little respect for women.
So not only have they identified that the market of "lads" (wahey! the new edition of Zoo is out!) exists, but that it can be sold to by showing them how crap they are or could be. The identifier is that if you have a bit of a wicked side (launching your lardy arse into a jacuzzi after pretending to have done a work out when you clearly havent, ever), then you're just the sort who lives dangerously enough to spend four quid on 330ml of luminous, syrupy s
te. Well done you. The number of levels that this whole situation disappoints me on, is amazing.
B3njamin said:
Yes, absolutely. No, wait, what I meant to say is that this is a vacuously implosive turd of a thread, that has damaged my psyche far more than any artificially coloured whoofter-girly drink ever could.
You, sir, are everything that is wrong with Britain.
Oh the sting of being be-littled by a literary genius of your stature! I wanted to criticise one of your threads in return but you've cleverly side-stepped that issue by simply never starting any (apart from that one in 2008 when you marvelled at your new-found ability to drive - Huzzah!).You, sir, are everything that is wrong with Britain.
Im very anxious to hear your judgement on everyone else's though. No, really I am.
t
t.Edited by Reardy Mister on Monday 12th December 11:26
You're doing it wrong. You want VK, the £1-a-bottle sugary 4% snack that - if you buy a green apple flavoured one - the darkness of the club makes it look like you're sipping a bottle of Beck's. Sneaky.
Oh, and I'm half Welsh so love a bit of sheep action too. And will always choose real ale or a nice cider over a pint of weak lager...just not when mashed on a night out...
Oh, and I'm half Welsh so love a bit of sheep action too. And will always choose real ale or a nice cider over a pint of weak lager...just not when mashed on a night out...
B3njamin said:
Yes, absolutely. No, wait, what I meant to say is that this is a vacuously implosive turd of a thread, that has damaged my psyche far more than any artificially coloured whoofter-girly drink ever could.
You, sir, are everything that is wrong with Britain.
You, sir, are everything that is wrong with Britain.
Stop being a knob and start your own fascinating thread if you dont like this one.
OP - agree its symptomatic of the f
kwit generation, ads are trying to be funny but aren't but there again I would never drink that pissEdited by Adam B on Monday 12th December 12:10
I think it's aimed at men who are going to be the designated driver. After all you can down about 12 and still pass a breath test...
Disclaimer : this is a joke and should not be taken literally
I would say alchopops are part of the problem but in the grand scheme of things i think what is wrong with Britain are ; benefit cheats/chavs/celebrity culture/mind numbing TV/and people moaning on the internet...oh, wait
Disclaimer : this is a joke and should not be taken literally
I would say alchopops are part of the problem but in the grand scheme of things i think what is wrong with Britain are ; benefit cheats/chavs/celebrity culture/mind numbing TV/and people moaning on the internet...oh, wait
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