How can this possibly go wrong?????
Discussion
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[SIZE=4]Ferrari Tailor-Made[/SIZE]
[SIZE=4][SIZE=2]Ferrari's new [/SIZE][/SIZE]personalisation programme[SIZE=4][SIZE=2] gives you unlimited possibilities[/SIZE][/SIZE]
Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.
The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.
That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. All of which are the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.
The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made Programme. Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they so wish.
Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.
Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials.
Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fibre, available to them. This allows clients to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and homologated for use in cars.
Clients are invited to Maranello as part of the Tailor-Made programme. There they will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of samples of materials, treatments and colours to browse. There is also a material scanner that will provide owners with a preview of the final result.
http://www.youtube.com/watch?v=sulOEuzKwpU
The Tailor-Made Collections
Maximum performance, tradition, innovation. These are the Ferrari brand core values that underpin all three collections created by the Styling Centre to inspire clients interested in the Tailor-Made programme. Scuderia, Classica and Inedita are the three different “worlds” to choose from to create bespoke Ferraris through unique combinations of the many options available.
Guided and advised by their Personal Designer, new owners can make their selections from the collections to reflect their own personal tastes. They are also welcome to suggest innovative, new solutions and materials which the Styling Centre will then assess for compatibility.
Scuderia
Racing has always been the lifeblood of Ferrari which has enjoyed unparalleled success on the world’s circuits since its earliest days. The Scuderia collection is therefore very much homage to the track, a fact reflected in the materials and finishes it includes. The list of options in the Scuderia collection ranges all the way from carbon-fibre trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibres, Kevlar, satin-finish and matte metals. Clients can work with the Scuderia collection to ensure their Ferraris epitomise the very pinnacle of sportiness.
The 250 Testa Rossa, which sold at auction at Pebble Beach in August 2011 for a record $16.4 million, provided the inspiration for the 458 Spider sporting blue and white NART stripes over an historic Rosso Racing body colour. The latter’s seats are upholstered in the same leather used in the Formula 1 cars of the past – a trim that’s light, breathable and feels very much like chamois leather to the touch. The original 250 Testa Rossa had an aluminium dashboard which has now been given a innovative twist in the form of Alutex, an extremely tough, light fibreglass and aluminium material. The cabin is also trimmed with a diamond-quilted fabric inspired by the original Testa Rossa motif.
Classica
In the Classica collection, the styling cues and features of Maranello’s iconic GTs are given a more modern yet still classic look, through the use of the latest materials and production techniques. Elegant pastel colours of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers - these are just some of the options available from this collection.
Another icon that’s been given a modern reworking in the Classic collection is the FF inspired by the 250 Europa: it has three-layer Ingrid silver paintwork with dark grey sills and rims. The cabin is a hymn to classicism with a few unusual flourishes mixed in: pinstripe cloth and dark brown semi-aniline leather seats, cashmere roof lining, grey carpet mats, interior trim inserts in the same colour as the exterior, teak-trimmed boot. The overall result is a sublimely classic atmosphere harking back to the original 250 Europa without detracting in any way from its uniqueness and elegance.
Inedita
Inedita does exactly what its name suggests: it introduces novel, innovative styling cues which nonetheless respect the marque’s core values. This is the most experimental of the three collections and we feel it may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available to owners who choose to personalise their cars from the Inedita collection.
The denim-trimmed Ferrari California is a good example of what the collection offers: pale blue leather alternates with denim trim in certain areas of the cabin and seats as well as on the door panels and lower part of the dash. The areas of the cabin normally trimmed in aluminium are now dark blue carbon-fibre. The car sports a Blu Scozia livery, a historic Ferrari colour here given an all-new matte finish. The wheel rims are unusual too as their external surface is dark blue while the inside is pale blue in a nod to the contrast seen in the cockpit. A proposal that, from a point of view of styling, really does push the boundaries and sets a new benchmark in the automotive sector today.
Source [Ferrari]
Can we expect some of the worst excesses of customisation from people with little taste and too much time on their hands?
[/B][/SIZE]
[SIZE=4]Ferrari Tailor-Made[/SIZE]
[SIZE=4][SIZE=2]Ferrari's new [/SIZE][/SIZE]personalisation programme[SIZE=4][SIZE=2] gives you unlimited possibilities[/SIZE][/SIZE]
Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.
The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.
That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. All of which are the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.
The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made Programme. Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they so wish.
Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.
Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials.
Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fibre, available to them. This allows clients to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and homologated for use in cars.
Clients are invited to Maranello as part of the Tailor-Made programme. There they will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of samples of materials, treatments and colours to browse. There is also a material scanner that will provide owners with a preview of the final result.
http://www.youtube.com/watch?v=sulOEuzKwpU
The Tailor-Made Collections
Maximum performance, tradition, innovation. These are the Ferrari brand core values that underpin all three collections created by the Styling Centre to inspire clients interested in the Tailor-Made programme. Scuderia, Classica and Inedita are the three different “worlds” to choose from to create bespoke Ferraris through unique combinations of the many options available.
Guided and advised by their Personal Designer, new owners can make their selections from the collections to reflect their own personal tastes. They are also welcome to suggest innovative, new solutions and materials which the Styling Centre will then assess for compatibility.
Scuderia
Racing has always been the lifeblood of Ferrari which has enjoyed unparalleled success on the world’s circuits since its earliest days. The Scuderia collection is therefore very much homage to the track, a fact reflected in the materials and finishes it includes. The list of options in the Scuderia collection ranges all the way from carbon-fibre trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibres, Kevlar, satin-finish and matte metals. Clients can work with the Scuderia collection to ensure their Ferraris epitomise the very pinnacle of sportiness.
The 250 Testa Rossa, which sold at auction at Pebble Beach in August 2011 for a record $16.4 million, provided the inspiration for the 458 Spider sporting blue and white NART stripes over an historic Rosso Racing body colour. The latter’s seats are upholstered in the same leather used in the Formula 1 cars of the past – a trim that’s light, breathable and feels very much like chamois leather to the touch. The original 250 Testa Rossa had an aluminium dashboard which has now been given a innovative twist in the form of Alutex, an extremely tough, light fibreglass and aluminium material. The cabin is also trimmed with a diamond-quilted fabric inspired by the original Testa Rossa motif.
Classica
In the Classica collection, the styling cues and features of Maranello’s iconic GTs are given a more modern yet still classic look, through the use of the latest materials and production techniques. Elegant pastel colours of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers - these are just some of the options available from this collection.
Another icon that’s been given a modern reworking in the Classic collection is the FF inspired by the 250 Europa: it has three-layer Ingrid silver paintwork with dark grey sills and rims. The cabin is a hymn to classicism with a few unusual flourishes mixed in: pinstripe cloth and dark brown semi-aniline leather seats, cashmere roof lining, grey carpet mats, interior trim inserts in the same colour as the exterior, teak-trimmed boot. The overall result is a sublimely classic atmosphere harking back to the original 250 Europa without detracting in any way from its uniqueness and elegance.
Inedita
Inedita does exactly what its name suggests: it introduces novel, innovative styling cues which nonetheless respect the marque’s core values. This is the most experimental of the three collections and we feel it may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available to owners who choose to personalise their cars from the Inedita collection.
The denim-trimmed Ferrari California is a good example of what the collection offers: pale blue leather alternates with denim trim in certain areas of the cabin and seats as well as on the door panels and lower part of the dash. The areas of the cabin normally trimmed in aluminium are now dark blue carbon-fibre. The car sports a Blu Scozia livery, a historic Ferrari colour here given an all-new matte finish. The wheel rims are unusual too as their external surface is dark blue while the inside is pale blue in a nod to the contrast seen in the cockpit. A proposal that, from a point of view of styling, really does push the boundaries and sets a new benchmark in the automotive sector today.
Source [Ferrari]
Can we expect some of the worst excesses of customisation from people with little taste and too much time on their hands?
Now if Ferrari were offering a true customisation service like they did back in the 50's and 60's when they would commission one off bodies from the various styling houses then that I could buy into, but this...... Will a dealer have the option to say no to a client if they think their creation would do more harm than good to the brand?
I'm with you on that one! Danesgate said:
How would you feel taking advice from a chap with lapels like these?
This gentleman was featured in the FT Weekend mag a couple of weeks ago. He's a very well connected Italian chap-about-town, with some, er, innovative sartorial ideas.I was particularly taken by the tailored suit he was wearing for the interview. Large lapels atop a nice lightweight Rosso Corsa coloured fabric, with a Union Jack lining.
Newc said:
This gentleman was featured in the FT Weekend mag a couple of weeks ago. He's a very well connected Italian chap-about-town, with some, er, innovative sartorial ideas.
I was particularly taken by the tailored suit he was wearing for the interview. Large lapels atop a nice lightweight Rosso Corsa coloured fabric, with a Union Jack lining.
Lapo Elkann. Part of the Agnelli family. The suit was made by Rubinacci in case you fancied something similar!I was particularly taken by the tailored suit he was wearing for the interview. Large lapels atop a nice lightweight Rosso Corsa coloured fabric, with a Union Jack lining.
Streetrod said:
Now if Ferrari were offering a true customisation service like they did back in the 50's and 60's when they would commission one off bodies from the various styling houses then that I could buy into, but this...... Will a dealer have the option to say no to a client if they think their creation would do more harm than good to the brand?
Back in the 50s and 60s, the Ferrari one-offs and custom specials seemed a lot more tasteful - could it have been that, back then, the customers had more taste, or perhaps that dealers / factory had more of a say in what could and couldn't be done? To answer your question, based on the kind of custom horrors that are already out there, I imagine that a customer's ability to pay is of greater importance to Ferrari than brand image! I find it hard to imagine a situation where a dealer is going to refuse a customer's request on grounds of taste alone - surely said customer would simply head elsewhere as plenty of other manufacturers are happy to accommodate pretty much any tacky desire. According to, for example, Rolls-Royce: "Our experts will sketch your ideas and our team of Bespoke engineers and craftsmen will bring them to life - whatever you dream up, we will find a way to make it a reality." In other words, it doesn't matter how insane your ideas are, if you can afford it, they can do it for you. Put it this way, if some Middle-Eastern aristocrat wants a pink Ferrari with gold and lime green interior, that's what he'll get - the manufacturers surely rely on customer satisfaction even if it means sacrificing any controls over taste?Edited by BelfastBoy on Wednesday 14th December 09:53
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