Badge-delete cars on TV commercials. Why?

[LotusOmega375D]

Anyone else noticed how in the past few years, many TV adverts now show cars with all make and model badges removed? Why is that? You know the ones: driveway windscreen repairs, car insurance or views of supermarket car-parks etc. Is it because they don't want to promote another company's product or that they not allowed to now?

[Cupramax]

I must admit I've noticed this to, it just seems completely retarded if its not in a situation that could cause the other brand to be viewed in a bad way. I can understand if its the AA or so on as it could be misconstrued that that make of car brakes down but otherwise what is the point?

[Baked_bean]

I can't answer your question but in the new tesco ad (the online shopping one) they even alter the cars digitally, like audis with cut off light etc.

[godskitchen]

The Renault Fluance one really bugs me.

Guy standing on side of road ran out of petrol, his car ....... A mildly disguised Rover 200......

Who was going to be offended?

[GreigM]

Copyright on the badges/logos etc?

[Fire99]

They don't have the rights to advertise the brands of car. Something along those lines.

[calibrax]

This Warranty Direct ad features a Rover 75 facelift model. The guy sits on the badge at the start, but you can see it later in the ad. And the car isn't disguised at all.

http://www.youtube.com/watch?v=VCGOzVwFmqI

Also, the "We Buy Any Car" ads always seem to show badges.

[750turbo]

Product placement issues?

Think it is changing though...