Blatant sponsorship by car brands in TV shows
Blatant sponsorship by car brands in TV shows
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Funk

Original Poster:

27,800 posts

240 months

Monday 5th March 2012
quotequote all
Am I alone in noticing this? It's become blatant to the point of irritation. I was watching 'Fringe' the other week and suddenly Agent Dunham has acquired a Nissan Leaf. Plenty of shots of the car, including a comment that grated like nobody's business: Peter Bishop is a passenger and comments on how far they have to go (cue shot of integrated sat-nav) to which Olivia replies, "It's OK, we have plenty of charge left," followed by a shot of the 'miles remaining' display.

It was clearly a blatant attempt to a) promote the Leaf in the US and b) allay 'range anxiety'. However, she failed to mention that they'd be stuck at their location for 8 hours while the blasted car recharged slowly, didn't she?

I also watch 'Nikita', and their car sponsor appears to be KIA. Lots of shots of the cars, as well as regular shots of all the 'features' such as voice control and steering wheel controls to make/receive calls.

I never saw this on the show, but did see it linked from here on Youtube; Lotus got the Evora shoehorned into a storyline on 'Desperate Housewives'. It was cringe-worthy, like a stty mini-advert for the car.

'Chuck' did the same - Lotus managed to get an Evora in there as well, and they also seemed to permanently promote Subway to the point of me deciding never to buy a Subway again.

It's so blatant it actually interrupts my enjoyment of the programme as it jars so badly. Are TV shows so reliant on sponsorship money that they'll prostitute themselves to this level?

davepoth

29,395 posts

230 months

Monday 5th March 2012
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All the shows you've mentioned are American. For them it's a case of either do product placement, or have another set of adverts in the programme.

P-Jay

11,414 posts

222 months

Monday 5th March 2012
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Product placement has been deregulated recently. If you see a little 'P' at the end of the ads or right at the start you can expect to be sold to whilst you're watching.

TV hasn't got as bad as films let like the Ford / Sony / Omega sales blitz is Casio Royal for example.

pidsy

8,714 posts

188 months

Monday 5th March 2012
quotequote all
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.

Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.

cazzer

8,883 posts

279 months

Funk

Original Poster:

27,800 posts

240 months

Monday 5th March 2012
quotequote all
Here's the DH scene: http://www.youtube.com/watch?v=JW6Lzg6GCOI

I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.

Raddors

539 posts

179 months

Monday 5th March 2012
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I know its a film not a TV show, but Mission Impossible 4 is just a 2 hour BMW advert. There's the new 6, an X5, 1 series, and the concept i8 thing. Only 1 non BMW car in it (a VW) but its been completely debadged.

Halb

53,012 posts

214 months

Monday 5th March 2012
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Tomorrow Never Dies was just a big BMW advert as well, most annoying.

Piginapoke

6,096 posts

216 months

Monday 5th March 2012
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But not as annoying as Casino Royale. Was one long Ford and PAG advert. Italian police driving Land Rover Defenders FFS? Ruined it for me

ShampooEfficient

4,278 posts

242 months

Monday 5th March 2012
quotequote all
P-Jay said:
TV hasn't got as bad as films let like the Ford / Sony / Omega sales blitz is Casio Royal for example.
rofl

Halb

53,012 posts

214 months

Monday 5th March 2012
quotequote all
Piginapoke said:
But not as annoying as Casino Royale. Was one long Ford and PAG advert. Italian police driving Land Rover Defenders FFS? Ruined it for me
It was more noticeable in TND for me.
The scene with the Range Rovers almost hitting each other, the close up hanging shots on the badges, especially the BMW bike!
The shots were just blatant, hitting you about the head with their products.
I didn't notice that in CR, the cars were just there.

jaybirduk

1,867 posts

198 months

Monday 5th March 2012
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iRobot was a total product placement fest


Blackpuddin

19,563 posts

236 months

Monday 5th March 2012
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Just watching Dirk Gently and an outrageous bit of BMW placement - the 5GT.

Halb

53,012 posts

214 months

Monday 5th March 2012
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I watched Blade Runner tother day, was amused by the dead companies in the film set in the future that are now no more.
Known as the Blade Runner curse!

soxboy

7,574 posts

250 months

Monday 5th March 2012
quotequote all
Piginapoke said:
Italian police driving Land Rover Defenders FFS? Ruined it for me
Actually they do, the Caribinieri are a big customer of LR.

Dibble

13,292 posts

271 months

Monday 5th March 2012
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Have a watch of Morgan Spurlock's "The Greatest Story Ever Sold". All about product placement. Very interesting.

thetapeworm

13,902 posts

270 months

Monday 5th March 2012
quotequote all
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.

Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
It almost had me wanting one when I watched the start last night... I never did find out if he tracked the cowboy down though.

Didn't he have a burgundy non-turbo X in the last series?

Raddors

539 posts

179 months

Monday 5th March 2012
quotequote all
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.

Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
While he's staking out the Cowboys he always has a coffee in hand but Ive never seen a cup holder in the Evo. Would be a deal breaker for me...

ItsaTVR

254 posts

184 months

Tuesday 6th March 2012
quotequote all
Raddors said:
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.

Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
y because EVOs don't have holders...
While he's staking out the Cowboys he always has a coffee in hand but Ive never seen a cup holder in the Evo. Would be a deal breaker for me...
Suppose they replaced the car shots with more of his face?? As I thought... Car shots it is smile
And he has to always hold the coffee exactly because the EVO has no cupholders!
Butt, seriously folks... I have been wondering, in the current series of Walking Dead, about that new green truck-ette the boys are using this season.
It's a model of Hyundai which was not even available when they started their journey...
Sure, it's one thing to accept the existence of Zombies, but I loser draw the line at automotive anachronisms!


Edited by ItsaTVR on Tuesday 6th March 00:09

Meoricin

2,880 posts

200 months

Tuesday 6th March 2012
quotequote all
Funk said:
Here's the DH scene: http://www.youtube.com/watch?v=JW6Lzg6GCOI

I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.
I only got as far as 'I think the Evora runs about $76k, but what do I know?' from one of the sluts, but that was hilarious.