Blatant sponsorship by car brands in TV shows
Discussion
Am I alone in noticing this? It's become blatant to the point of irritation. I was watching 'Fringe' the other week and suddenly Agent Dunham has acquired a Nissan Leaf. Plenty of shots of the car, including a comment that grated like nobody's business: Peter Bishop is a passenger and comments on how far they have to go (cue shot of integrated sat-nav) to which Olivia replies, "It's OK, we have plenty of charge left," followed by a shot of the 'miles remaining' display.
It was clearly a blatant attempt to a) promote the Leaf in the US and b) allay 'range anxiety'. However, she failed to mention that they'd be stuck at their location for 8 hours while the blasted car recharged slowly, didn't she?
I also watch 'Nikita', and their car sponsor appears to be KIA. Lots of shots of the cars, as well as regular shots of all the 'features' such as voice control and steering wheel controls to make/receive calls.
I never saw this on the show, but did see it linked from here on Youtube; Lotus got the Evora shoehorned into a storyline on 'Desperate Housewives'. It was cringe-worthy, like a s
tty mini-advert for the car.
'Chuck' did the same - Lotus managed to get an Evora in there as well, and they also seemed to permanently promote Subway to the point of me deciding never to buy a Subway again.
It's so blatant it actually interrupts my enjoyment of the programme as it jars so badly. Are TV shows so reliant on sponsorship money that they'll prostitute themselves to this level?
It was clearly a blatant attempt to a) promote the Leaf in the US and b) allay 'range anxiety'. However, she failed to mention that they'd be stuck at their location for 8 hours while the blasted car recharged slowly, didn't she?
I also watch 'Nikita', and their car sponsor appears to be KIA. Lots of shots of the cars, as well as regular shots of all the 'features' such as voice control and steering wheel controls to make/receive calls.
I never saw this on the show, but did see it linked from here on Youtube; Lotus got the Evora shoehorned into a storyline on 'Desperate Housewives'. It was cringe-worthy, like a s
tty mini-advert for the car.'Chuck' did the same - Lotus managed to get an Evora in there as well, and they also seemed to permanently promote Subway to the point of me deciding never to buy a Subway again.
It's so blatant it actually interrupts my enjoyment of the programme as it jars so badly. Are TV shows so reliant on sponsorship money that they'll prostitute themselves to this level?
Here's the DH scene: http://www.youtube.com/watch?v=JW6Lzg6GCOI
I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.
I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.
Piginapoke said:
But not as annoying as Casino Royale. Was one long Ford and PAG advert. Italian police driving Land Rover Defenders FFS? Ruined it for me
It was more noticeable in TND for me.The scene with the Range Rovers almost hitting each other, the close up hanging shots on the badges, especially the BMW bike!
The shots were just blatant, hitting you about the head with their products.
I didn't notice that in CR, the cars were just there.
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.
Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
It almost had me wanting one when I watched the start last night... I never did find out if he tracked the cowboy down though.Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
Didn't he have a burgundy non-turbo X in the last series?
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.
Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
While he's staking out the Cowboys he always has a coffee in hand but Ive never seen a cup holder in the Evo. Would be a deal breaker for me...Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
Raddors said:
pidsy said:
Im sure "cowboy builders" on c5 is sponsored by the mitsubishi evo.
Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
y because EVOs don't have holders...Dominic littlewood is always driving round in a fantastically shot black evo. There are masses of shots of him driving slowly past the camera, lots of interior shots etc.
While he's staking out the Cowboys he always has a coffee in hand but Ive never seen a cup holder in the Evo. Would be a deal breaker for me...

And he has to always hold the coffee exactly because the EVO has no cupholders!
Butt, seriously folks... I have been wondering, in the current series of Walking Dead, about that new green truck-ette the boys are using this season.
It's a model of Hyundai which was not even available when they started their journey...
Sure, it's one thing to accept the existence of Zombies, but I
draw the line at automotive anachronisms!Edited by ItsaTVR on Tuesday 6th March 00:09
Funk said:
Here's the DH scene: http://www.youtube.com/watch?v=JW6Lzg6GCOI
I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.
I only got as far as 'I think the Evora runs about $76k, but what do I know?' from one of the sluts, but that was hilarious.I think they had to fake the sound of the door closing as the real thing sounded somewhat tinny.
Gassing Station | TV, Film, Streaming & Radio | Top of Page | What's New | My Stuff







