Discussion
Blown2CV said:
have you tried drivethedeal - £6k off list last time i checked
I know I can get around £6k off direct from a Jaguar dealer so I'd prefer to go that route if possible.Unfortunately my local dealer always seem the most difficult to deal with (price-wise). I bought my previous XF from another dealer.
I've also being looking at the Mercedes E class coupe and the Audi A5 as an alternative but neither drive as well as the Jag in my opinion.
Blown2CV said:
mph said:
Fantastic car, I owned one a couple of years ago and am thinking of getting another.
I was looking at some pre-registered ones at my local dealer but they wouldn't drop the price enough.
have you tried drivethedeal - £6k off list last time i checkedI was looking at some pre-registered ones at my local dealer but they wouldn't drop the price enough.
unrepentant said:
Blown2CV said:
mph said:
Fantastic car, I owned one a couple of years ago and am thinking of getting another.
I was looking at some pre-registered ones at my local dealer but they wouldn't drop the price enough.
have you tried drivethedeal - £6k off list last time i checkedI was looking at some pre-registered ones at my local dealer but they wouldn't drop the price enough.
mph said:
Blown2CV said:
have you tried drivethedeal - £6k off list last time i checked
I know I can get around £6k off direct from a Jaguar dealer so I'd prefer to go that route if possible.Best deals are on pre 12.5 MY cars.
Ie cars built before 16 Feb this year.
Cars built after this date were realigned, some with a drop in list price and an increase in spec.
The only car not to be reduced in price was the luxury version.
New models were introduced (SE 163 ps at £29955,SE business edition at £31500 and the 2.2 Sport at £34950
PL went down in price and had its spec increased at no extra cost (dab radio, heated front windscreen and split folding rear seats)
Support from jaguar to get the pre 12.5MY cars sold.
Not that many dealers like to sell via drive the deal, just no profit margin in it for the dealer.
I have to say that I find it crazy that some people expect dealers to sell for no profit.
People often use the local dealer for the test drive etc, got a price and then go shopping, now I have no problem with that at all, if we have done our job well we should never be that far out on a like for like deal, we do after all, all get the same profit margin.
What really annoys me is when I loose a customer for a couple of hundred pounds to a dealer miles and miles away
Is the customer going to travel miles back to the dealer who sold him the car? No, he will go to his local dealer and expect them to drop everything to help him, fix the car if it's gone wrong, used the dealers courtesy car etc.
I have people coming into the showroom asking us to explain how this and that works, and by the way can you show me this etc.
A lot of the time they are company car drivers, but at times people that e have spen hours with, test driving, working out finance quotes, carrying out xp appraisals etc
I no longer spend my time with people who have got their car from other dealers, I suggest that they go back to their supplying dealer who should have carried out a correct hand over and explain all the functions and controls etc.
The retained net profit on the sale of an XF 3.0 luxury after pdi, cleaning, fuel, etc etc is around £600 for turning over £35000, not much of a return on your outlay.
Ie cars built before 16 Feb this year.
Cars built after this date were realigned, some with a drop in list price and an increase in spec.
The only car not to be reduced in price was the luxury version.
New models were introduced (SE 163 ps at £29955,SE business edition at £31500 and the 2.2 Sport at £34950
PL went down in price and had its spec increased at no extra cost (dab radio, heated front windscreen and split folding rear seats)
Support from jaguar to get the pre 12.5MY cars sold.
Not that many dealers like to sell via drive the deal, just no profit margin in it for the dealer.
I have to say that I find it crazy that some people expect dealers to sell for no profit.
People often use the local dealer for the test drive etc, got a price and then go shopping, now I have no problem with that at all, if we have done our job well we should never be that far out on a like for like deal, we do after all, all get the same profit margin.
What really annoys me is when I loose a customer for a couple of hundred pounds to a dealer miles and miles away
Is the customer going to travel miles back to the dealer who sold him the car? No, he will go to his local dealer and expect them to drop everything to help him, fix the car if it's gone wrong, used the dealers courtesy car etc.
I have people coming into the showroom asking us to explain how this and that works, and by the way can you show me this etc.
A lot of the time they are company car drivers, but at times people that e have spen hours with, test driving, working out finance quotes, carrying out xp appraisals etc
I no longer spend my time with people who have got their car from other dealers, I suggest that they go back to their supplying dealer who should have carried out a correct hand over and explain all the functions and controls etc.
The retained net profit on the sale of an XF 3.0 luxury after pdi, cleaning, fuel, etc etc is around £600 for turning over £35000, not much of a return on your outlay.
well clearly some dealers are prepared to commit to the deals on offer on DtD. My family were in the motor trade, we owned dealerships, and got out of it 7 years ago now because of the increase in popularity of the internet broker. Everyone brings in print-offs, wants you to match the deal. When you're on the dealer side, it makes your piss boil. When you're on the consumer side, why would you not try and find the best deal? Personally I'd be prepared to pay extra to the dealer if they didn't try and have me over, but the effort required to get to a decent deal in person can be quite a commitment. You have to enjoy it, and the reality is most people do not.
@Blown2CV that's a really nice car... I had 3.0D S for a few years until recently. Mine was black on black with the black grille and it really sets it apart as does the S engine which makes a big difference.
Also buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Also buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Edited by Redv8 on Thursday 5th April 07:28
Redv8 said:
@Blown2CV that's a really nice car... I had 3.0D S for a few years until recently. Mine was black on black with the black grille and it really sets it apart as does the S engine which makes a big difference.
Also buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Cheers chap, it was indeed more or less exactly the car I was looking for, and that was my thinking on a 10 plate. Nearly dropped half the value out its arse in 18 months! I wanted the black grille because that was the 2011 'S' XFR-style jaguarsport interior update and the seats are lovely! I haven't actually driven it yet... I have driven an S though... First test drive tomorrow and hopef pick up next weekAlso buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Edited by Redv8 on Thursday 5th April 07:28
Blown2CV said:
Redv8 said:
@Blown2CV that's a really nice car... I had 3.0D S for a few years until recently. Mine was black on black with the black grille and it really sets it apart as does the S engine which makes a big difference.
Also buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Cheers chap, it was indeed more or less exactly the car I was looking for, and that was my thinking on a 10 plate. Nearly dropped half the value out its arse in 18 months! I wanted the black grille because that was the 2011 'S' XFR-style jaguarsport interior update and the seats are lovely! I haven't actually driven it yet... I have driven an S though... First test drive tomorrow and hopef pick up next weekAlso buying a 10 plate means you've taken a lot of the depreciation out of it.
Also, also, love those wheels albeit a bugger to clean.
Edited by Redv8 on Thursday 5th April 07:28
ferdyg said:
I no longer spend my time with people who have got their car from other dealers, I suggest that they go back to their supplying dealer who should have carried out a correct hand over and explain all the functions and controls etc.
It doesn't exactly sound like a way of endearing a potential customer to you/your dealer; one way of losing potential future revenue from servicing/parts and further car purchases I would have thought. I suppose it could be your company's policy to deal with enquiries that way, but it's more like a lost-opportunity to win a customer over to your dealership.
unrepentant said:
ferdyg said:
The retained net profit on the sale of an XF 3.0 luxury after pdi, cleaning, fuel, etc etc is around £600 for turning over £35000, not much of a return on your outlay.
Hmmmmmm......................I just traded one jag for another and my trade in was on the forecourt the next day and marked up by £2k ... would you add that to retained profit?
Also add quota bonuses and a myriad of addons such as GAP, tyre and paint insurance and the classic paint protection (you do want your car to hold its resale value don't you sir) cough!!!
I can vouch for the fact the last bit won't make one bit of difference... Save yourself 400 quid and buy some Meguiars for £20
As I said I don't begrudge anyone making a profit but I always look for deals that benefit both parties (so often this isnt the case) or I walk away and find another dealer.
ruhall said:
ferdyg said:
I no longer spend my time with people who have got their car from other dealers, I suggest that they go back to their supplying dealer who should have carried out a correct hand over and explain all the functions and controls etc.
It doesn't exactly sound like a way of endearing a potential customer to you/your dealer; one way of losing potential future revenue from servicing/parts and further car purchases I would have thought. I suppose it could be your company's policy to deal with enquiries that way, but it's more like a lost-opportunity to win a customer over to your dealership.
I was speaking specifically about someone who had used me to do the test drive etc etc, spent hours putting together a deal which they then use by going to dealer a, b or c saying " i have been offered this deal at £xxxxx by my local dealer, can you beat it? " dealer a, b or c says "certainly sir, we can beat that by £150 so they buy from them. or use us and because we will cannot afford to beat the drive the deal price get a car delivered by a delivery drive who has not a clue about the car and does not explain anything about the car.
As I said, I understand that customers have every right to shop and buy from where they get the best deal, but the best deal is not always about saving £100 or £200 on a £10k or £20k or £30k or £40k car.
As a sales person I invest a huge amount of time and effort into looking after potential customer and customers who have already bought cars from us.
Why should I spend even more time with someone that has already had hours of my time, at no cost whatsoever to them, to explain to them how this or that works when it should have been done by the dealer that they bought the car from when I have potential customers that may well buy from me or actual customers who have bought from me and paid my salary and given us a bit of profit?
How much profit margin do you think there is in a £350 service?
And as for seeing your px marked up the following day for £2000 more that you got for it do you imagine that this is all profit?
I'm surprised that the mark up was only £2000. they will struggle to break even when they sell the car.
Let's say that it is a px that is now 3 or 4 years old and let's say it a Jaguar XF.
£2000 margin breaks down like this.
Vat on margin £340, so £1660 margin left, service and mot if nothing else needs doing, let's say £360. Refurbish a couple of scuffed alloys and a couple of smart repairs £200.
As its an approved used jaguar you get 12 month warranty which costs us £800 out of the margin
So, out of the £2000 mark up we are left with £300, and that is assuming that we sold it at the asking price.
I read that Tesco who went into the used car business a year ago have pulled out. I think that they realised that there is more money in selling tins of beans than cars.
As I have said, this is a personal view, I have worked in the motor trade for 35 years, I love the business, I enjoy dealing with people, I am passionate about customer service, the dealer I work for has won both sales and after sales dealer of the year awards on more than one occasion.
But I am only human, it hurts when you have spent hours with potential customers, treated them like you would want your own parents or your wife treated and for them not to even then have the courtesy to reply to phone calls or emails etc. when you do catch up with them its " sorry, I got a better deal at xyz dealer, they beat your deal by £200 over the phone"
But don't worry, we were so impressed with your service we will come to you if anything goes wrong.
That goes a long way towards paying my bills.
Bit long I know and I apologise, but really, some people really do not have a clue how small margins are in the motor trade.
Redv8 said:
unrepentant said:
ferdyg said:
The retained net profit on the sale of an XF 3.0 luxury after pdi, cleaning, fuel, etc etc is around £600 for turning over £35000, not much of a return on your outlay.
Hmmmmmm......................I just traded one jag for another and my trade in was on the forecourt the next day and marked up by £2k ... would you add that to retained profit?
Also add quota bonuses and a myriad of addons such as GAP, tyre and paint insurance and the classic paint protection (you do want your car to hold its resale value don't you sir) cough!!!
I can vouch for the fact the last bit won't make one bit of difference... Save yourself 400 quid and buy some Meguiars for £20
As I said I don't begrudge anyone making a profit but I always look for deals that benefit both parties (so often this isnt the case) or I walk away and find another dealer.
It would be a pleasure to look after you because this is the way business should be done, both parties happy with the deal.
ferdyg said:
I was speaking specifically about someone who had used me to do the test drive etc etc, spent hours putting together a deal which they then use by going to dealer a, b or c saying " i have been offered this deal at £xxxxx by my local dealer, can you beat it? " dealer a, b or c says "certainly sir, we can beat that by £150 so they buy from them. or use us and because we will cannot afford to beat the drive the deal price get a car delivered by a delivery drive who has not a clue about the car and does not explain anything about the car.
As I said, I understand that customers have every right to shop and buy from where they get the best deal, but the best deal is not always about saving £100 or £200 on a £10k or £20k or £30k or £40k car.
As a sales person I invest a huge amount of time and effort into looking after potential customer and customers who have already bought cars from us.
Why should I spend even more time with someone that has already had hours of my time, at no cost whatsoever to them, to explain to them how this or that works when it should have been done by the dealer that they bought the car from when I have potential customers that may well buy from me or actual customers who have bought from me and paid my salary and given us a bit of profit?
Are you quite young and new to the business? No offence intended but if you are losing sales for a couple of hundred pounds you are not establishing rapport and you are not sufficiently convincing the customer of the added value of doing business with you, as opposed to going elsewhere for a small saving. If you are the local dealer and the customer shops you and then buys from another dealer who is not local to make a tiny saving on a luxury car you haven't done a great job have you? As I said, I understand that customers have every right to shop and buy from where they get the best deal, but the best deal is not always about saving £100 or £200 on a £10k or £20k or £30k or £40k car.
As a sales person I invest a huge amount of time and effort into looking after potential customer and customers who have already bought cars from us.
Why should I spend even more time with someone that has already had hours of my time, at no cost whatsoever to them, to explain to them how this or that works when it should have been done by the dealer that they bought the car from when I have potential customers that may well buy from me or actual customers who have bought from me and paid my salary and given us a bit of profit?
Also, the customer who buys a car elsewhere and then has it serviced with you for the next 3 years is probably contributing more to the bottom line of your dealership than the one who buys a car from you and then takes it elsewhere for servicing. So whilst it may not benefit you personally the customer you reference above is important to your dealership. But then if you had been on your game you'd have sold him the car too...
I had a customer a few weeks ago who was shopping me against another dealer on a similar car. The other dealer was prepared to undercut me by a margin. The customer asked me straight out if he would suffer on service if he bought the car from the other dealer. I assured him that our service department would value his business wherever he bought the car. But that if he bought it from me he would have the additional benefit of me as a consultant for however long he owned the car and if he ever had issues I would be there to help. He spent the extra and bought my car. If you are a sales consultant and not just a salesman you should be able to overcome price objections, especially at the high end of the market. We're not selling Fords and we aren't dealing with Ford customers.
Just my opinion as a fellow motor trade professional.
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