Weetabix bought by China!

[dandarez]

Why don't we just capitulate, or have we already?

Weetabix - another British institution, founded in 1930s, (whether you like them for brekkie or not!) now under ownership of China's Bright Food.

[MK4 Slowride]

When was this deal signed? I ask because I eat 4 weetabix every morning and of late they've been coming out the packets all broken up.

[AJS-]

Capitulate? Institution? What are you on about. It's a cereal company, and it's been bought. Big deal.

[sjg]

Did you care when it went under American ownership in 2004?

[CBR JGWRR]

He probably did.

[rohrl]

Don't understand the capitulate bit.

British people own and hold shares in companies all over the world either as individuals or through their pension funds. I bet you personally own a tiny slice of thousands of companies on every continent around the world just the same as I do.

[ExFiF]

Very few brands own the rights to their brand names in China.

Has been wholesale registration of names by Chinese nationals as trademark squatters

For example Sainsbury's has been done this way, despite a determined effort to register brand names in China for several years.
Likewise John Rewis, err ...

[greygoose]

MK4 Slowride said:

When was this deal signed? I ask because I eat 4 weetabix every morning and of late they've been coming out the packets all broken up.

Only one weetabix a family from now on, four per person is unsustainable.

[glazbagun]

ExFiF said:

Very few brands own the rights to their brand names in China.

Has been wholesale registration of names by Chinese nationals as trademark squatters

For example Sainsbury's has been done this way, despite a determined effort to register brand names in China for several years.
Likewise John Rewis, err ...

Didnt apple have trouble over that with one of their I-products?

[Caulkhead]

AJS- said:

Capitulate? Institution? What are you on about. It's a cereal company, and it's been bought. Big deal.

This.

In a free market economy companies can buy other companies. I presume you want all UK cereal manufacturers nationalised to avoid your obvious fear of foreign breakfast foods infiltrating their way into your cupboard?

[drivin_me_nuts]

dandarez said:

Why don't we just capitulate, or have we already?

Weetabix - another British institution, founded in 1930s, (whether you like them for brekkie or not!) now under ownership of China's Bright Food.

Don't worry. If you read the back of the packet it now says

'these celears need to be keep in isolation and are not allowed to communicate with any other product. Failure to comply will lead to home inspection of your parent's and cousins houses and their Shleddies to take into protective custody. The cornfrakes will just disappear. Requesting help from any American cereals renders no consequence to these actions.'.

[EDLT]

The supermarket own-brand tastes* the same and is significantly cheaper.

*Is that the right word when talking about Weetabix?

[Andy Zarse]

MK4 Slowride said:

I ask because I eat 4 weetabix every morning and of late they've been coming out the packets all broken up.

[Duke of Edinburgh]You'll go slitty eyed eating that many.[/Duke of Edinburgh]

[MK4 Slowride]

Andy Zarse said:

MK4 Slowride said:

I ask because I eat 4 weetabix every morning and of late they've been coming out the packets all broken up.

[Duke of Edinburgh]You'll go slitty eyed eating that many.[/Duke of Edinburgh]

My eyes get fed up of the mess it make of my beautiful kitchen.

Also you can't leave wet weetabix to dry over the daytime as by the time you come to clean it up after work you have to hire a pneumatic drill to get the st off.

[AJS-]

I used to eat Weetabix, then I saw some congealed onto the side of a bowl that hadn't been washed for a couple of hours, and thought that it must be doing the same thing in my guts. Horrible. It was like glue.

[shakotan]

EDLT said:

The supermarket own-brand tastes* the same and is significantly cheaper.

The supermarkets own brand is made by Weetabix anyway, if the biscuits have the same rounded ends, as Weetabix own the shape as part of their trademark. Even says so on the packet.

[rohrl]

AJS- said:

I used to eat Weetabix, then I saw some congealed onto the side of a bowl that hadn't been washed for a couple of hours, and thought that it must be doing the same thing in my guts. Horrible. It was like glue.

Only if your guts are exposed to the air. If your guts are exposed to the air then you have more important things to consider than your choice of cereal.

Breakfast cereals are made out of sawdust anyway. My Grandad told me that when I was a kid and my Grandad wasn't a liar.

[TeamD]

So does this mean that Chinese now have the chipboard to go with their Melamine Milk?

[Jimbeaux]

Caulkhead said:

AJS- said:

Capitulate? Institution? What are you on about. It's a cereal company, and it's been bought. Big deal.

This.

In a free market economy companies can buy other companies. I presume you want all UK cereal manufacturers nationalised to avoid your obvious fear of foreign breakfast foods infiltrating their way into your cupboard?

As long as it is not made in China, I wouldn't worry. Eating anything from China is a real reason for concern IMO as they are not even close on quality controls for sanitation, hazardous materials control, etc.

[alfaman]

Jimbeaux said:

As long as it is not made in China, I wouldn't worry. Eating anything from China is a real reason for concern IMO as they are not even close on quality controls for sanitation, hazardous materials control, etc.

Chinese food is great - particularly in it's original form (rather than ex factory)

crispy and juicy shanghai duck

...way better than the UK version ..