Ferrari misjudge Chinese marketing

[R11ysf]

http://www.bbc.co.uk/news/world-asia-china-1801090...

Whoops! Not the best move to upset the Chinese is you are trying to break into their market in a big way by launching China only models....

[10 Pence Short]

Any evidence it was Ferrari, or was it just one of their dumb customers?

[Garlick]

Article quotes Ferrari blaming an employee.

[rpguk]

10 Pence Short said:

Any evidence it was Ferrari, or was it just one of their dumb customers?

Video suggests it was authorised by the authorities and a payment was made by Ferrari for this. Ferrari say rogue employee so I guess it was someone in marketing or a local distributor who was behind this.

[wormburner]

Bit of a storm in a teacup.

Silly mistake, but the coverage of the coverage will do them more harm than the actual coverage. IYSWIM.