Links in articles

[Daniel1]

Out of curiousity, why does piston heads insist on putting in hyperlinks to other PH content when writing their articles. The mclaren article has six links for example.

I only ask as I personally find it feels like a cheap and un professional form of search engine optimisation. Similar to just dumping keywords in a block at the bottom of the screen. It also ruins the flow of the article as the links are forced into the writing.