Current main dealer margin rate on a new Aygo ?
Discussion
Hi first post
In the market for a new 62 reg Aygo 5-d MMT Fire {a/c) Total price:£11,900.00 (Vehicle: £10,990.00 + Paint: £450.00 Option: £460.00)
Been offer £10.5K on the Fire with that spec from a two main toyota dealers with out pushing for a heavy discount.
Less 20% vat = £9520 + 10.3% = That £10.5K
Is that 10% fair or are there some other up coming end month / quarter Toyota "spiff" deals to push for?
Don't mind a PM's if discretion is needed
Thanks Q
In the market for a new 62 reg Aygo 5-d MMT Fire {a/c) Total price:£11,900.00 (Vehicle: £10,990.00 + Paint: £450.00 Option: £460.00)
Been offer £10.5K on the Fire with that spec from a two main toyota dealers with out pushing for a heavy discount.
Less 20% vat = £9520 + 10.3% = That £10.5K
Is that 10% fair or are there some other up coming end month / quarter Toyota "spiff" deals to push for?
Don't mind a PM's if discretion is needed
Thanks Q
Edited by Quant on Saturday 4th August 22:39
Edited by Quant on Saturday 4th August 22:40
Yeah its saturday night beer mat maths to see if approx 10% margin is normal on these.?
There is some good deals on both the C1 & 107 ( VTR+ 5dr EGS & Allure 5dr 2-Tronic) models
Always liked the Aygo and never had a problem with toyota main dealers after sales/service. (Which I've had with pug/citroen )
Thanks again
There is some good deals on both the C1 & 107 ( VTR+ 5dr EGS & Allure 5dr 2-Tronic) models
Always liked the Aygo and never had a problem with toyota main dealers after sales/service. (Which I've had with pug/citroen )
Thanks again
CYMR0 said:
Roo said:
Sorry, what's the less VAT plus 10.3% bit all about?
I assume it's designed to imply that there is a margin of 10.3% in the car ... maths is a bit backwards though.What they're offering to sell the car for has no relation to it's original OTR price and his calculations fail to include road fund, first regent fee and any applicable first year new car showroom tax.
Fag packet maths on new cars, whilst trying to be clever and work out what margin they had and are giving away, are completely pointless in the UK.
Hence the rough Maths to get a idea if that percentage off MSRP is good or just normal. £55 registration fee & £20 for 1st years road fund licence to give a rough chassis price est of around £9.5 area if 10% margin is normal.
Feel free to rip a part the maths if I'm totally way out.
I'm only really trying to get the best deal, like we all do
Thanks
Feel free to rip a part the maths if I'm totally way out.
I'm only really trying to get the best deal, like we all do

Thanks
Edited by Quant on Saturday 4th August 23:20
billybob69 said:
CYMR0 said:
Fair enough, it's top spec ... but you can get a mechanically identical Pug 107 from the same factory for £5,700.
link?Of course, there is no equipment and the manufacturer finance rate is horrible, but still a very cheap and interesting car.
Apologies, it's not mechanically identical - it's not the MMT, just the regular manual... sorry.
Quant said:
Hence the rough Maths to get a idea if that percentage off MSRP is good or just normal.
Is it £55 registration fee & £20 for 1st years road fund licence ?
No RFL but I think registration fee is £75.Is it £55 registration fee & £20 for 1st years road fund licence ?
List is £11900; discount price is £10500. £1,400 of potential mark-up is 13.3% of the discounted ("invoice"?) price, or 11.76% of the list price. I've not bothered with first registration fee because it doesn't make a lot of difference to the overall figure; although it will be a fixed cost to the dealer regardless of manufacturer price, and one on which they won't expect to make any money at all.
CYMR0 said:
billybob69 said:
CYMR0 said:
Fair enough, it's top spec ... but you can get a mechanically identical Pug 107 from the same factory for £5,700.
link?Of course, there is no equipment and the manufacturer finance rate is horrible, but still a very cheap and interesting car.
Apologies, it's not mechanically identical - it's not the MMT, just the regular manual... sorry.
oldcynic said:
CYMR0 said:
billybob69 said:
CYMR0 said:
Fair enough, it's top spec ... but you can get a mechanically identical Pug 107 from the same factory for £5,700.
link?Of course, there is no equipment and the manufacturer finance rate is horrible, but still a very cheap and interesting car.
Apologies, it's not mechanically identical - it's not the MMT, just the regular manual... sorry.
Thanks
Both dealer's are large ( in the top 20 of motor trader turn over )
Maybe they have group stock , failed lease sales (programs) ? ect if 5% margin is more of the normal range?
I should try a calling a another smaller dealer to see , if Toyota are offering factory-to-dealer incentives on agyo fire's or its just the big guys being aggressive on unit sales.
Both dealer's are large ( in the top 20 of motor trader turn over )
Maybe they have group stock , failed lease sales (programs) ? ect if 5% margin is more of the normal range?
I should try a calling a another smaller dealer to see , if Toyota are offering factory-to-dealer incentives on agyo fire's or its just the big guys being aggressive on unit sales.
Edited by Quant on Saturday 4th August 23:45
Edited by Quant on Saturday 4th August 23:48
I have Driven an Aygo and I just could not see me owning one
I would just see it as another white good like a fridge or a vacuum
and not even a Smeg or Dyson, something with some flair and quality
just another a to b car
i'm sure they're a decent car, but wouldn't spend 10k on a car with no USP/soul/style
I would just see it as another white good like a fridge or a vacuum
and not even a Smeg or Dyson, something with some flair and quality
just another a to b car
i'm sure they're a decent car, but wouldn't spend 10k on a car with no USP/soul/style
Thanks for the input guys .
What I can gather from searching the older threads ( now the search is back working )is 7.5% seems to be the normal on the high spec aygo models.
As its coming up to the big end of quarter (Q30th Sept) The holdback's percentages are more into play if unit sales are not on target.
So 10% is being offered by the usual 7.5% + % holdback to hit the unit figs.
Thats with out including any other manufacturer to dealer support or spiff's.
Thanks !
What I can gather from searching the older threads ( now the search is back working )is 7.5% seems to be the normal on the high spec aygo models.
As its coming up to the big end of quarter (Q30th Sept) The holdback's percentages are more into play if unit sales are not on target.
So 10% is being offered by the usual 7.5% + % holdback to hit the unit figs.
Thats with out including any other manufacturer to dealer support or spiff's.
Thanks !
Edited by Quant on Sunday 5th August 12:39
tbc said:
I have Driven an Aygo and I just could not see me owning one
I would just see it as another white good like a fridge or a vacuum
and not even a Smeg or Dyson, something with some flair and quality
just another a to b car
i'm sure they're a decent car, but wouldn't spend 10k on a car with no USP/soul/style
I dunno, they're quite fun little cars for what they are and to be fair, most people will be buying a car like this just to go from A to B. Backed up with 0% finance, no MOT for 3 years and a 5 year warranty its not bad for £10K.I would just see it as another white good like a fridge or a vacuum
and not even a Smeg or Dyson, something with some flair and quality
just another a to b car
i'm sure they're a decent car, but wouldn't spend 10k on a car with no USP/soul/style
With my £10K I bought a shed of a Mondeo station car and an Elise for the weekend, horses for courses though. If everyone was the same it'd be boring.
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