Manufacturer's car catchphrases
Discussion
Some of their slogans have stood the test of time. Some haven't. You decide.
Audi: Vorsprung durch Technik
Austin Metro: A British car to beat the world
BMW: The ultimate driving machine
Ford Capri: The car you always promised yourself
Peugeot 405: Takes your breath away
BMW Mini: It's a Mini adventure
Toyota GT86: The Real Deal
VW Golf: If only everything in life was as reliable as a Volkswagen.
...and my absolute favourite of all time:
Nissan QX: It Exists
So post some more and let's all have a good laugh at some of the lame efforts of the various Marketing Departments and Ad Agencies.
Audi: Vorsprung durch Technik
Austin Metro: A British car to beat the world
BMW: The ultimate driving machine
Ford Capri: The car you always promised yourself
Peugeot 405: Takes your breath away
BMW Mini: It's a Mini adventure
Toyota GT86: The Real Deal
VW Golf: If only everything in life was as reliable as a Volkswagen.
...and my absolute favourite of all time:
Nissan QX: It Exists
So post some more and let's all have a good laugh at some of the lame efforts of the various Marketing Departments and Ad Agencies.
I remember thinking Audi's was very clever when they launched it, but now I wonder at the wisdom of using a three word motto in German...
"The Ultimate Driving Machine" might have been rather arrogant of BMW, but it positioned them pretty well I think. This "Joy" rubbish smacks of Perfect Curve marketing...
Didn't Rolls Royce used to use "If you need to ask the price, you can't afford it"?
M.
"The Ultimate Driving Machine" might have been rather arrogant of BMW, but it positioned them pretty well I think. This "Joy" rubbish smacks of Perfect Curve marketing...
Didn't Rolls Royce used to use "If you need to ask the price, you can't afford it"?
M.
LotusOmega375D said:
Some of their slogans have stood the test of time. Some haven't. You decide.
Audi: Vorsprung durch Technik
Austin Metro: A British car to beat the world
BMW: The ultimate driving machine
Ford Capri: The car you always promised yourself
Peugeot 405: Takes your breath away
BMW Mini: It's a Mini adventure
Toyota GT86: The Real Deal
VW Golf: If only everything in life was as reliable as a Volkswagen.
A few "Lies" up there ^^^^^^ though. Audi: Vorsprung durch Technik
Austin Metro: A British car to beat the world
BMW: The ultimate driving machine
Ford Capri: The car you always promised yourself
Peugeot 405: Takes your breath away
BMW Mini: It's a Mini adventure
Toyota GT86: The Real Deal
VW Golf: If only everything in life was as reliable as a Volkswagen.
Ettore Bugatti was famous for his one liners , usually in response to criticism of his cars :
When a customer complained of poor starting in the morning - " a GENTLEMAN should keep his car in a heated motor-house "
When another customer complained about poor braking - " My cars are made to GO , not stop ! "
When a customer complained of poor starting in the morning - " a GENTLEMAN should keep his car in a heated motor-house "
When another customer complained about poor braking - " My cars are made to GO , not stop ! "
Pontoneer said:
Ettore Bugatti was famous for his one liners , usually in response to criticism of his cars :
When a customer complained of poor starting in the morning - " a GENTLEMAN should keep his car in a heated motor-house "
When another customer complained about poor braking - " My cars are made to GO , not stop ! "
He also said about Bentleys "the world's fastest lorry".When a customer complained of poor starting in the morning - " a GENTLEMAN should keep his car in a heated motor-house "
When another customer complained about poor braking - " My cars are made to GO , not stop ! "
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