Bodyform Response - Genuine or a set up from the start?

[Marcellus]

In case you've not seen the response;

http://youtu.be/Bpy75q2DDow

Alegedly it's in response to this rant;
https://www.facebook.com/Bodyform/posts/1015118688...

It just seems to me that it's all been too "nicely" done and tied together to be a genuine rant followed by a response.

So, is it genuine or genuinely clever?

[s3fella]

What car do you think they both drive then?

[EDLT]

I cringed when she drank the blue liquid.