What if lotus merged with aston martin?

[slipstream 1985]

Would this not be a really good solution to both companies problems.

.Shared dealerships
.Play on the Britishness of the brands
.Increased sales through Aston buyer purchasing the second fun car as a lotus
.Lotus get access to more upmarket parts for their less hardcore models
.Aston martin get access to new chassis development that they currently don't have
.Aston no longer have to worry about average emmisions across the range

Any thoughts? This was just a im bored on the way into work chain of ideas so don't read into it too much but would it be feasable?

[Rawwr]

You'd get expensive, unreliable cars driven by tossers?

[HustleRussell]

For some reason I immediately thought of a Fibreglass Aston with a Toyota 4-pot engine !

[Fittster]

Two companies without funds to invest in new models being stuck together. Can't see that working well.

[bencollins]

Use similar chassis, plus they could rename themselves "LOST ON MUCUS"

[Dave Hedgehog]

Rawwr said:

You'd get expensive, unreliable cars driven by tossers?

that never changed design

[James Dean]

HustleRussell said:

For some reason I immediately thought of a Fibreglass Aston with a Toyota 4-pot engine !

Aston iQ/Toyota Cygnet?

[Ozzie Osmond]

No, Aston wouldn't touch some little car with a 4-pot Toyota engine. Not in a million years....

[simoid]

Is that not a 3-pot?

[Great Pretender]

slipstream 1985 said:

Would this not be a really good solution to both companies problems.

.Shared dealerships
.Play on the Britishness of the brands
.Increased sales through Aston buyer purchasing the second fun car as a lotus
.Lotus get access to more upmarket parts for their less hardcore models
.Aston martin get access to new chassis development that they currently don't have
.Aston no longer have to worry about average emmisions across the range

Any thoughts? This was just a im bored on the way into work chain of ideas so don't read into it too much but would it be feasable?

It'll never happen. One company has no development money and the other is fked.

[steviegunn]

HustleRussell said:

For some reason I immediately thought of a Fibreglass Aston with a Toyota 4-pot engine !

Don't Ginetta already make exactly this: they call it the G40.

[elster]

Then also you have the big issue of politics within the companies would end to the demise of both if they tried to cobble them together.

That and the devaluing of the Aston brand wouldn't help