What's in a name?
Discussion
Apple has products that we many of us know and recognise; iPad, iMac, Mac Book Pro, etc... Simple and memorable names.
IBM/Lenovo's latest and greatest to drop on my mat is the 'Lenovo Thinkpad Twist Ultrabook Convertible'. It's written in front of me and I struggle to say it, let alone remember it.
Surely a company like Lenovo can do better - whether it ought to be or not, product name (and image) is very important.
IBM/Lenovo's latest and greatest to drop on my mat is the 'Lenovo Thinkpad Twist Ultrabook Convertible'. It's written in front of me and I struggle to say it, let alone remember it.
Surely a company like Lenovo can do better - whether it ought to be or not, product name (and image) is very important.
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