Just tried Morrisons (and the hierarchy of supermarkets)
Discussion
We have an enormous local store and the selection of goods was so completely different from the likes of Tesco, it was to a small degree, like shopping on another planet. Really nice/interesting! From white asparagus grown in the dark to a large range of completely different fresh mushrooms, fresh pizzas covered in jam and chocolate (not so sure about that) plus a very different range of sausage flavours... It made Tesco (our local is also a giant superstore) seem like a shop out of the 1990's simply by way of greater variety.
Where do Morrisons fall would you guys say, in the hierarchy of supermarkets. We enjoyed our shop there and will definitely be going back in favour of Tesco for a while.
Where do Morrisons fall would you guys say, in the hierarchy of supermarkets. We enjoyed our shop there and will definitely be going back in favour of Tesco for a while.
Mobsta said:
We have an enormous local store and the selection of goods was so completely different from the likes of Tesco, it was to a small degree, like shopping on another planet. Really nice/interesting! From white asparagus grown in the dark to a large range of completely different fresh mushrooms, fresh pizzas covered in jam and chocolate (not so sure about that) plus a very different range of sausage flavours... It made Tesco (our local is also a giant superstore) seem like a shop out of the 1990's simply by way of greater variety.
Where do Morrisons fall would you guys say, in the hierarchy of supermarkets. We enjoyed our shop there and will definitely be going back in favour of Tesco for a while.
Personally, its a place I avoid and never go by choice. Narrow overloaded aisles, crap veg, fruit etc . To me, bottom of the ladder,(although I have never been to an Asda.)Where do Morrisons fall would you guys say, in the hierarchy of supermarkets. We enjoyed our shop there and will definitely be going back in favour of Tesco for a while.
I agree with you on the food selection, some interesting and different stuff however both our local ones have just shocking buildings. Too small and badly laid out, it really puts me off shopping there. The local Tescos and Sainburys are both much nicer inside and less stress inducing so we go there
i think morrisons pitch their stores according to district though.
just moved from peterborough to stamford and the stamford morrisons is completely different - peterborough, narrow aisles, exacerbated by 'locals' chatting, stamford, as the OP alludes to, crazy selection of fruit and veg etc etc.
i recall morrisons from my student days up north, they were quite low brow, stayed off the bottom of the table due to netto..
just moved from peterborough to stamford and the stamford morrisons is completely different - peterborough, narrow aisles, exacerbated by 'locals' chatting, stamford, as the OP alludes to, crazy selection of fruit and veg etc etc.
i recall morrisons from my student days up north, they were quite low brow, stayed off the bottom of the table due to netto..
Cheese Mechanic said:
Personally, its a place I avoid and never go by choice. Narrow overloaded aisles, crap veg, fruit etc . To me, bottom of the ladder,(although I have never been to an Asda.)
Sounds like a Morrisons supermarket from an Alien planet 
The one we went to was so spacious, it made our tesco ultra extra mega superstore look like old mother Hubbard's cupboard, compared to, say, an airport terminal. They even had an airport style conveyor belt ride. Plus a well lit above ground car park (under the supermarket). And another giant car park outside. The people floating around were in no hurry at all, the vibe being very different from (our local) Tesco. Much more relaxed. Perhaps the space relaxed them like antelope on the open plains. So I pretended to be a lion to scare them into a frenzied gallop but only got strange looks (I made that bit up). Security looked like chauffeurs, not fat slaphead bouncers squeezed into tesco suits. They wore polished peaked caps which we (rightly or wrongly) thought made them looks smarter. It just didnt feel like a Brit supermarket. It was... really rather nice.
There isn't a supermarket I dont or wont or havent shopped at. I thoroughly enjoy food shopping. Morrisons was a really nice surprise.
They even had bees milk... you know, that milk made by boo-bees? (I wont apologise for that one, there were plenty of good looking ladies also shopping there).
A.C.E said:
I'd say Morrisons is better than Sainsburys, asda, tesco, mainly due to choice and quality. A hyper store opened not far away from me this year, it's huge, very airy and bright. Good prices too!
Yes, this.Having the option to buy an abundance of interesting or slightly different things in every department, things you have never seen on the shelves of a UK supermarket before, is... really good for their business, or will be, Im betting.
Speaking to some farmers at the local NFU meeting who supply meat to supermarkets, they rated them as follows (for quality of meat, at least):
- Waitrose/M&S
- Morrisons
- Sainsbury's
- Tesco
Having been in a few Morrisons, whilst the stores themselves are quite cheap/downmarket looking, the actual quality is pretty good. Which is the exact opposite of Tesco, which appears to be spending a lot on revamping store interiors, whilst the quality of produce slips ever further.
- Waitrose/M&S
- Morrisons
- Sainsbury's
- Tesco
Having been in a few Morrisons, whilst the stores themselves are quite cheap/downmarket looking, the actual quality is pretty good. Which is the exact opposite of Tesco, which appears to be spending a lot on revamping store interiors, whilst the quality of produce slips ever further.
Cheese Mechanic said:
Personally, its a place I avoid and never go by choice. Narrow overloaded aisles, crap veg, fruit etc . To me, bottom of the ladder,(although I have never been to an Asda.)
You must have a very short ladder. Asda, Aldi, Iceland and Lidl are all definitely below Morrison's. Morrisons is a highly variable experience based on store location, size and age - my local one is ancient (being close to the head office I suspect it's one of their early ones), small and pretty dire with it. Limited ranges, narrow isles, separate booze section near the entrance, cafe downstairs that you have to leave the store and go outside to get to etc.
Compare this with a newly built one in the nearby town which is a good size and it's like being in two different brands of supermarket.
I like a good Morrisons, I dislike a poor one - unfortunately you can't tar them all with the same brush, they need to invest in bringing the old ones up to date but judging by the rest of the shoppers I encounter on visits I suspect a lot of the "deli" stuff and more exotic lines would be wasted on them.
thetapeworm said:
Morrisons is a highly variable experience based on store location, size and age - my local one is ancient (being close to the head office I suspect it's one of their early ones), small and pretty dire with it. Limited ranges, narrow isles, separate booze section near the entrance, cafe downstairs that you have to leave the store and go outside to get to etc.
Compare this with a newly built one in the nearby town which is a good size and it's like being in two different brands of supermarket.
Yeah a lot of the narrow isle ones are old Safeways that have been converted. I think Morrisons are generally behind Sainsburys and Tesco with their development but they havent been around on such a scale for the same length of time. Compare this with a newly built one in the nearby town which is a good size and it's like being in two different brands of supermarket.
For me no supermarket is perfect, I use many to get different products, I cant buy everything I want from just one supermarket chain and I guess I am not alone in that.
Mobsta said:
Perhaps the space relaxed them like antelope on the open plains. So I pretended to be a lion to scare them into a frenzied gallop but only got strange looks
They even had bees milk... you know, that milk made by boo-bees? (I wont apologise for that one, there were plenty of good looking ladies also shopping there).
You can't help yourself can you ? I want to go out for a pint with you, It would either be the best night ever or I would constantly worried you were about to come down off the massive trip you seem to be on all the time on here.They even had bees milk... you know, that milk made by boo-bees? (I wont apologise for that one, there were plenty of good looking ladies also shopping there).
Morrisons took over the local co-op 'superstore' a decent sized store which got emptier (of customers) and drabber as the years went by. On changing hands it re-opened after a refit, and is pretty much heaving from dawn to dusk. They have just finished an extension which has brought the front of the building about 30' out into the car park so must be bringing in some revenue.
At this rate it will be all store and no car park.
At this rate it will be all store and no car park.
Stoatman said:
Many have upgraded to the Fresh market veg thing. With the chilled air wafting gently over the fresh veg. It does look rather snazzy I am a big fan . Oh and a rather good selection of ales and lagers .
Ours has this upgrade. The range of veg on display is impressive, there's stuff in there I've never seen at any other supermarket (or anywhere else for that matter). I wonder who buys some of this stuff. Gassing Station | Food, Drink & Restaurants | Top of Page | What's New | My Stuff