New Dacia video ad

[Six Fiend]

So chaps what do we think of this approach? Brief and to the point...

http://www.youtube.com/watch?v=sya4Jm4nFo0&fea...

[eldar]

You do the maths. Not math. Excellent.

[Chicane-UK]

Good way to advertise IMHO...

[Motorrad]

Good advert, replete with 'value oriented' Northerner for the voice.

[Krikkit]

eldar said:

You do the maths. Not math. Excellent.

First time I've seen that used correctly in an ad!

[Ved]

Know your market, know your USP. You can't say they aren't smart!

[DazzaC]

Excellent advert, knows its target audience and its place in the market. Got a lot of love for Dacia right now!

[silvagod]

Love it, does what it's meant to.

Totally agree with the 'Maths' bit!

Never knew it was pronounced 'Datchia' though.

[jon-]

Needed dubstep. Dubstep can make anything seem interesting.

http://www.youtube.com/watch?v=gEJHrmliVQw

[jamei303]

silvagod said:

Never knew it was pronounced 'Datchia' though.

Probably depends what country you're in.

Hyundai pronounce themselves differently in different places:

UK: "hi-un-dai" http://www.youtube.com/watch?feature=player_detail...

Australia "hyun-day" http://www.youtube.com/watch?feature=player_detail...

USA: "hun-day" http://www.youtube.com/watch?feature=player_detail...

[rj1986]

Like it.
Quite tongue-in-cheek like the jag "how to make a car ad".

But i always called in Day-see-a, like James May.

[North West Tom]

Fecking Ralph Ineson. Sick of hearing his voice.

[2.5pi]

Is the VoiceOver man David Brent's sales manager über tt "buddy" from The Office?

[Ozzie Osmond]

Volvo got there first....

http://www.youtube.com/watch?v=GTJZEK4JP0k

[Ozzie Osmond]

And don't forget Sony....

http://www.youtube.com/watch?v=LgTLx93vyrU

[jamoor]

jamei303 said:

Probably depends what country you're in.

Hyundai pronounce themselves differently in different places:

UK: "hi-un-dai" http://www.youtube.com/watch?feature=player_detail...

Australia "hyun-day" http://www.youtube.com/watch?feature=player_detail...

USA: "hun-day" http://www.youtube.com/watch?feature=player_detail...

I had problems in Korea trying to communicate Hyundai as they say it differently!

[delays]

Certainly hits a spot in the market at the moment; lots of people looking for "value".

Got asked by my flatmate what "frivolity" meant though...

[Cyder]

silvagod said:

Love it, does what it's meant to.

Totally agree with the 'Maths' bit!

Never knew it was pronounced 'Datchia' though.

I've done some work with them occasionally and that's how everybody pronounces it within.

[done8989]

That's close to how we pronounce Dacia in Romania

[DocJock]

Krikkit said:

eldar said:

You do the maths. Not math. Excellent.

First time I've seen that used correctly in an ad!

If you are keen to avoid Americanisms, it should be 'do the arithmetic' surely?