A question for PTers and gym managers
A question for PTers and gym managers
Author
Discussion

Hoofy

Original Poster:

79,992 posts

311 months

Thursday 28th February 2013
quotequote all
How much would you expect to pay to attend a seminar on customer retention? It would last 3 hours and would be held in a seminar room in a quality hotel with refreshments being served. £100? £250? £500?

mattikake

5,110 posts

228 months

Thursday 28th February 2013
quotequote all
£0

Never underestimate the sheer number of people and businesses out there that aim for fleece you for everything you have.

Hoofy

Original Poster:

79,992 posts

311 months

Thursday 28th February 2013
quotequote all
mattikake said:
£0

Never underestimate the sheer number of people and businesses out there that aim for fleece you for everything you have.
Assuming it's legit, you don't think the info would be useful?

mattikake

5,110 posts

228 months

Thursday 28th February 2013
quotequote all
Fleecing is legit. They call it capitalism. wink

Possibly useful as a shortcut for beginners, but there's no replacement for experience. The hard part about business is getting customers. Retaining them/seeing them though to completion, is about how good you are at your job in about 85% of cases, IMO.

I reckon there's not a single thing you couldn't learn by taking 8 hours out per week searching the net for similar advice. The only true secret is a sales "script" that gets say, a 10% return, that you are very unlikely to see given away for free.

Hoofy

Original Poster:

79,992 posts

311 months

Thursday 28th February 2013
quotequote all
mattikake said:
Fleecing is legit. They call it capitalism. wink

Possibly useful as a shortcut for beginners, but there's no replacement for experience. The hard part about business is getting customers. Retaining them/seeing them though to completion, is about how good you are at your job in about 85% of cases, IMO.

I reckon there's not a single thing you couldn't learn by taking 8 hours out per week searching the net for similar advice. The only true secret is a sales "script" that gets say, a 10% return, that you are very unlikely to see given away for free.
Yeah, essentially, people will be buying experience and ideas. You're right in that getting customers is harder, that's why it makes sense to do your best to hold on to them hence the idea for the seminar. If it wasn't a problem, you wouldn't get the New Year's Resolutionists who disappear around now.

With the right strategies, even a bad PT can keep clients. And a good PT can lose clients with the wrong strategies. Same would go for a gym.