Why would a dealer do this????
Discussion
No names mentioned here, but I'm a serious buyer and just phoned up an indie dealer to enquire about a 911.
The advert states the mileage as xx,900 miles.
I asked "Please confirm the mileage?"
"Its xx+2000,200 miles"
"Oh - that's 1300 miles more than the listing - is it in current use?"
"No we just wanted to show the mileage lower so it gets picked up on search engines"
The advert states the mileage as xx,900 miles.
I asked "Please confirm the mileage?"
"Its xx+2000,200 miles"
"Oh - that's 1300 miles more than the listing - is it in current use?"
"No we just wanted to show the mileage lower so it gets picked up on search engines"
This is entirely common on the last couple of cars I bought.
If your car is close to a 10k boundary on the mileage, you lie in the advert (i.e. lower it slightly) in order to get picked up by a <50k mileage search say.
Dealers know that if they have the right spec car at the right price, they can probably haggle an issue like slightly higher than printed mileage.
I would be far more worried about "motorway miles, never tracked" type claims that can never be verified!
If your car is close to a 10k boundary on the mileage, you lie in the advert (i.e. lower it slightly) in order to get picked up by a <50k mileage search say.
Dealers know that if they have the right spec car at the right price, they can probably haggle an issue like slightly higher than printed mileage.
I would be far more worried about "motorway miles, never tracked" type claims that can never be verified!
DarkHorseTerence said:
No names mentioned here, but I'm a serious buyer and just phoned up an indie dealer to enquire about a 911.
The advert states the mileage as xx,900 miles.
I asked "Please confirm the mileage?"
"Its xx+2000,200 miles"
"Oh - that's 1300 miles more than the listing - is it in current use?"
"No we just wanted to show the mileage lower so it gets picked up on search engines"
I assume you mean +2200 miles, not 2,000,200!The advert states the mileage as xx,900 miles.
I asked "Please confirm the mileage?"
"Its xx+2000,200 miles"
"Oh - that's 1300 miles more than the listing - is it in current use?"
"No we just wanted to show the mileage lower so it gets picked up on search engines"
I have seen this a few times. E.g. On autotrader, one of the search brackets is up to 80k miles. So if you are selling a car with 80,500 miles than it falls into a different bracket. So now your car is being compared to ones with 100k and the pricing is a different ball game for those in the 100k bracket because of this psychological issue some have with that mileage. Therefore your car of 80.5k might seem expensive.
Secondly for an extra 500 miles, a potential buyer might miss out on the car 80.5k car which might be the car they are looking for in terms of spec and condition but did not use a broad enough search if they selected up to 80k.
Hope that makes sense!
Secondly for an extra 500 miles, a potential buyer might miss out on the car 80.5k car which might be the car they are looking for in terms of spec and condition but did not use a broad enough search if they selected up to 80k.
Hope that makes sense!
KPE said:
I have seen this a few times. E.g. On autotrader, one of the search brackets is up to 80k miles. So if you are selling a car with 80,500 miles than it falls into a different bracket. So now your car is being compared to ones with 100k and the pricing is a different ball game for those in the 100k bracket because of this psychological issue some have with that mileage. Therefore your car of 80.5k might seem expensive.
Secondly for an extra 500 miles, a potential buyer might miss out on the car 80.5k car which might be the car they are looking for in terms of spec and condition but did not use a broad enough search if they selected up to 80k.
Hope that makes sense!
Yep, I do this with my adverts for this reason - but I do include the specific mileage within the ad text. It's very rare anyone has an issue with it and it's meant people looking for an under 60,000 mile car have found, and gone away very happy with, their perfect car (with say 64,000 miles) that wouldn't ordinarily have even come up in their search. Secondly for an extra 500 miles, a potential buyer might miss out on the car 80.5k car which might be the car they are looking for in terms of spec and condition but did not use a broad enough search if they selected up to 80k.
Hope that makes sense!
don't get it myself. If I want to search for my ideal spec, but disregard mileage I can do it. Its not rocket science. But when I look to establish if a dealer is honest and reputable and the first thing he says is that the mileage is 2k more than the listing I immediately think - well what else is 'slightly different' to the listing?
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