Mumsnet Banner advert at the top ^^^
Discussion
BJG1 said:
Have you been on Mumsnet? If so, there's your answer.
Behaviour is one way of targeting, not the only way. It may be because he's been on mumsnet, but as it's a people carrier being advertised I'd presume they're just targeting motoring websites and the mumsnet aspect is tied in because of the type of car being advertised. It's just unlucky for them it's landed on pistonheads haha.
MattDell said:
Toyota -> Mumsnet Cars -> In association with What Car? -> Haymarket -> PistonHeads
Our advertising is a bit of behavioural and campaign advertising. I would imagine Toyota is running a campaign across all Haymarket motoring brands.
Well, tell them to take their rubbish off PH. Our advertising is a bit of behavioural and campaign advertising. I would imagine Toyota is running a campaign across all Haymarket motoring brands.

Alternatively, can we have the old busty lady lingerie adverts back? Think it was Figleaves or something.
MattDell said:
Toyota -> Mumsnet Cars -> In association with What Car? -> Haymarket -> PistonHeads
Our advertising is a bit of behavioural and campaign advertising. I would imagine Toyota is running a campaign across all Haymarket motoring brands.
Toyota is a mumsnet partnerOur advertising is a bit of behavioural and campaign advertising. I would imagine Toyota is running a campaign across all Haymarket motoring brands.
http://www.mumsnet.com/microsites/toyota
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