They've been going for a while now? I take it you're aware of the sister company CarParts4Less? I always tell people to go there and price the same parts up...It's cheaper but not advertised as heavily.
My buddy was working for a local motor factor, went to ECP for an interview.. they offered him the job but instead he turned it down in favour of selling kitchens..
I buy most of my parts from ECP, always found them good for brakes.